Survey Questionnaire

Attachment 3. Survey Questionnaire
Survey
Consumer Product Safety Commission (CPSC) Toy Purchasing Decisions Study
Annotated Questionnaire
Question Type: Single-Punch
Question 1
Variable Name: Q1
Variable Label: Q1: Difficulty purchasing
Question Text: How easy or difficult is it for you to purchase toys for your child online?
Value
1
2
3
4
5
-99

Value Label
Very difficult
Somewhat difficult
Neither difficult nor easy
Somewhat easy
Very easy
Refused

Question Type: Single Punch
Question 2

Variable Name: Q2
Variable Label: Q2: Confidence in selection
Question Text: Please rate your level of confidence with selecting a toy that your child will like.
Value
1
2
3
4
5
-99

Value Label
Not at all confident

Very Confident
Refused

Question Type: Single-Punch Grid
Question 3
//Randomize response options//
Variable Name: Q3
Variable Label: see below
Question Text: How important are each of the following factors in your selection of toys for
your child?
Variable Name Text

Variable Label

Q3A

My child will get a lot of use out of this toy.

Q3B

My child meets the recommended age for this toy. Q3B: Age

Q3C

The toy is safe for my child.

Q3C: Safe

Q3D

The toy is a good price.

Q3D: Price

Q3E

The toy is made of high-quality materials.

Q3E: Material

Q3F

The toy is made by a brand I trust to be safe.

Q3F: Safe brand

Q3G

My child is the right age to enjoy this toy.

Q3G: Enjoy

Value
1
2
3
4
5
-99

Q3A: Use

Value Label
Very unimportant
Somewhat unimportant
Neither unimportant nor important
Somewhat important
Very important
Refused

Question Type: Single-Punch Grid
Question 4
Variable Name: Q4
//Randomize response options//
Variable Label: see below
Question Text: How likely are you to search for each of the following types of information when
making online toy purchases for your 2- to- 6-year-old child/grandchild?
Variable
Name
Q4A

Text

Variable Label

Reviews of toy

Q4A: Reviews

Q4B

Pictures of toy

Q4B: Pictures

Q4C

Written description of toy

Q4C: Description

Q4D

Recommended age

Q4D: Age

Q4E

Warning label

Q4E:
label

Warning

Q4F

Value
1
2
3
4
5
-99

Pictures of the physical package the toy comes in (if Q4F: Package
available)
Value Label
Very unlikely
Unlikely
Neither unlikely nor likely
Likely
Very likely
Refused

Question Type: Single-Punch
Question 5
Variable Name: Q5
Variable Label: Q5: Confidence in risk
Question Text: Please indicate how confident you are that you can select toys that pose no
health risk to your child.
Value
1
2
3
4
5
-99

Value Label
Not at all confident
Not very confident
Neutral
Somewhat confident
Very confident
Refused

Question Type: Single-Punch
Question 6
Variable Name: Q6
Variable Label: Q6: Confidence in reading warning labels
Question Text: How confident are you that you can understand the information in warning labels
for toys provided on Web pages?
Value
1
2
3
4
5
-99

Value Label
Not at all confident
Not very confident
Neutral
Somewhat confident
Very Confident
Refused

Warning Label Testing
On the next few screens, you will see images of Web pages for toys you might purchase for your
child. Please read and review each Web page exactly as you would if you were seriously
considering purchasing this toy for your child or grandchild. When you have finished, please
answer the questions below.
//PROGRAMMING NOTE: PLEASE WAIT 30 SECONDS BEFORE PARTICIPANTS CAN ADVANCE TO
NEXT SCREEN WHEN VIEWING IMAGES//
//PROGRAMMING NOTE: ORDER OF IMAGES SHOULD BE RANDOMIZED BY PARTICIPANT//
[Image 1]
Question Type: Single-Punch Grid
Question 7
Question Text: Now that you have reviewed the ad, we would like to ask some questions about
the warning label presented in the ad. Please select a response for how much you agree or
disagree with each statement about the warning label in the ad.
// RANDOMIZE ORDER OF ITEMS//
Variable Name Text
Q7A
This warning label is worth remembering.

Variable Label
Q7A: Worth remembering

Q7B

This warning label is powerful.

Q7B: Powerful

Q7C

This warning label is informative.

Q7C: Informative

Q7D

This warning label is meaningful to me.

Q7D: Meaningful

Q7E

This warning label is convincing.

Q7E: Convincing

Q7F

This warning label is terrible.

Q7F: Terrible

Q7G

This warning label is silly.

Q7G: Silly

Q7H

This warning label is annoying.

Q7H: Annoying

Q7I

I trust the information in this warning label. Q7I: Trust

Value
1
2

Value Label
Strongly Disagree
Disagree

3
4
5
6
-99

Neither agree nor disagree
Agree
Strongly agree
Do not remember seeing a warning label
Refused

Question Type: Single-Punch Grid
Variable Name: Q8
Variable Label: see below
Question Text: Please select a response for how much you agree or disagree with each of the
following statements.
// RANDOMIZE ORDER OF ITEMS//
Variable
Name
Q8A

Text

Variable Label

This toy poses a risk to my child.

Q8A: Risk

Q8B

The warning label for this toy gives me concern.

Q8B: Concern

Q8C

The warning label for this toy was easy to find.

Q8C: Easy to find

Q8D

The warning label for this toy got my attention.

Q8D: Attention

Q8E

The warning label for this toy would keep me from Q8E: No purchase
purchasing it.
This toy looks safe for all the children who live in my Q8F: Safe
home.
The warning label for this toy eases my concerns.
Q8G: Eases concerns

Q8F
Q8G
Q8H
Q8I

The warning label for this toy gave me enough Q8H: Enough
information.
information
The warning label for this toy was easy to read.
Q8I: Easy to read

Q8J

I liked the look of this warning label.

Value
1
2
3
4
5
6

Value Label
Strongly Disagree
Disagree
Neither agree nor disagree
Agree
Strongly agree
Do not remember seeing a warning label

Q8J: Liked the look

-99
Refused
Question Type: Single-Punch
Variable Name: Q9
Variable Label: Q9: Image 1 Purchase
Question Text: How likely are you to purchase this item if your child is interested in it?
Value
1
2
3
4
5
-99

Value Label
Very unlikely
Unlikely
Neither unlikely nor likely
Likely
Very likely
Refused

Question Type: Single-Punch
Variable Name: Q10
Variable Label: Q10: Keep gift
Question Text: How likely are you to let your child keep this toy and play with it if it was gifted
to you by someone else?”
Value
1
2
3
4
5
-99

Value Label
Very unlikely
Unlikely
Neither unlikely nor likely
Likely
Very likely
Refused

[Image 2]
Question Type: Single-Punch Grid
Question 11
Question Text: Now that you have reviewed the ad, we would like to ask some questions about
the warning label presented in the ad. Please select a response for how much you agree or
disagree with each statement about the warning label in the ad.
// RANDOMIZE ORDER OF ITEMS//
Variable Name Text
Q11A
This warning label is worth remembering.

Variable Label
Q11A: Worth remembering

Q11B

Q11B: Powerful

This warning label is powerful.

Q11C

This warning label is informative.

Q11C: Informative

Q11D

This warning label is meaningful to me.

Q11D: Meaningful

Q11E

This warning label is convincing.

Q11E: Convincing

Q11F

This warning label is terrible.

Q11F: Terrible

Q11G

This warning label is silly.

Q11G: Silly

Q11H

This warning label is annoying.

Q11H: Annoying

Q11I

I trust the information in this warning label. Q11I: Trust

Value
1
2
3
4
5
6
-99

Value Label
Strongly Disagree
Disagree
Neither agree nor disagree
Agree
Strongly agree
Do not remember seeing a warning label
Refused

Question Type: Single-Punch Grid
Variable Name: Q12
Variable Label: see below
Question Text: Please select a response for how much you agree or disagree with each of the
following statements. // RANDOMIZE ORDER OF ITEMS//
Variable
Text
Variable Label
Name
Q12A
This toy poses a risk to my child.
Q12A: Risk
Q12B

The warning label for this toy gives me concern.

Q12B: Concern

Q12C

The warning label for this toy was easy to find.

Q12C: Easy to find

Q12D

The warning label for this toy got my attention.

Q12D: Attention

Q12E

The warning label for this toy would keep me from Q12E: No purchase
purchasing it.
This toy looks safe for all the children who live in my Q12F: Safe
home.

Q12F

Q12G

Q12G: Eases concerns

Q12I

The warning label for this toy this toy eases my
concerns.
The warning label for this toy gave me enough
information.
The warning label for this toy was easy to read.

Q12J

I liked the look of this warning label.

Q12J: Liked the look

Q12H

Value
1
2
3
4
5
6
-99

Q12H: Enough
information
Q12I: Easy to read

Value Label
Strongly Disagree
Disagree
Neither agree nor disagree
Agree
Strongly agree
Do not remember seeing a warning label
Refused

Question Type: Single-Punch
Variable Name: Q13
Variable Label: Q13: Image 2 Purchase
Question Text: How likely are you to purchase this item if your child is interested in it?
Value
1
2
3
4
5
-99

Value Label
Very unlikely
Unlikely
Neither unlikely nor likely
Likely
Very likely
Refused

Question Type: Single-Punch
Variable Name: Q14
Variable Label: Q14: Keep gift
Question Text: How likely are you to let your child keep this toy and play with it if it was gifted
to you by someone else?”
Value
1
2
3

Value Label
Very unlikely
Unlikely
Neither unlikely nor likely

4
5
-99

Likely
Very likely
Refused

[Image 3]
Question Type: Single-Punch Grid
Question 15
Question Text: Now that you have reviewed the ad, we would like to ask some questions about
the warning label presented in the ad. Please select a response for how much you agree or
disagree with each statement about the warning label in the ad.
// RANDOMIZE ORDER OF ITEMS//
Variable Name Text
Q15A
This warning label is worth remembering.

Variable Label
Q15A: Worth remembering

Q15B

This warning label is powerful.

Q15B: Powerful

Q15C

This warning label is informative.

Q15C: Informative

Q15D

This warning label is meaningful to me.

Q15D: Meaningful

Q15E

This warning label is convincing.

Q15E: Convincing

Q15F

This warning label is terrible.

Q15F: Terrible

Q15G

This warning label is silly.

Q15G: Silly

Q15H

This warning label is annoying.

Q15H: Annoying

Q15I

I trust the information in this warning label. Q15I: Trust

Value
1
2
3
4
5

Value Label
Strongly Disagree
Disagree
Neither agree nor disagree
Agree
Strongly agree

6
-99

Do not remember seeing a warning label
Refused

Question Type: Single-Punch Grid
Variable Name: Q16
Variable Label: see below
Question Text: Please select a response for how much you agree or disagree with each of the
following statements.
// RANDOMIZE ORDER OF ITEMS//
Variable
Name
Q16A

Text

Variable Label

This toy poses a risk to my child.

Q16A: Risk

Q16B

The warning label for this toy gives me concern.

Q16B: Concern

Q16C

The warning label for this toy was easy to find.

Q16C: Easy to find

Q16D

The warning label for this toy got my attention.

Q16D: Attention

Q16E

Q16E: No purchase

Q16I

The warning label for this toy would keep me from
purchasing it.
This toy looks safe for all the children who live in my
home.
The warning label for this toy this toy eases my
concerns.
The warning label for this toy gave me enough
information.
The warning label for this toy was easy to read.

Q16J

I liked the look of this warning label.

Q16J: Liked the look

Q16F
Q16G
Q16H

Value
1
2
3
4
5
6
-99

Value Label
Strongly Disagree
Disagree
Neither agree nor disagree
Agree
Strongly agree
Do not remember seeing a warning label
Refused

Question Type: Single-Punch

Q16F: Safe
Q16G: Eases concerns
Q16H: Enough
information
Q16I: Easy to read

Variable Name: Q17
Variable Label: Q17: Image 3 Purchase
Question Text: How likely are you to purchase this item if your child is interested in it?
Value
1
2
3
4
5
-99

Value Label
Very unlikely
Unlikely
Neither unlikely nor likely
Likely
Very likely
Refused

Question Type: Single-Punch
Variable Name: Q18
Variable Label: Q18: Keep gift
Question Text: How likely are you to let your child keep this toy and play with it if it was gifted
to you by someone else?”
Value
1
2
3
4
5
-99

Value Label
Very unlikely
Unlikely
Neither unlikely nor likely
Likely
Very likely
Refused

Finally, we have a few demographic questions.
Question Type: Single-Punch
Question 19
Variable Name: Q19
Variable Label: Q19: Awareness of CPSC
Question Text: Before taking this survey, had you ever heard of the U.S. Consumer Product
Safety Commission (CPSC)?
Value
1
0
-99

Value Label
Yes
No
Refused

If Q19 = 1, GO TO Q20
If Q19 = 0, -99, GO TO Q21
Question Type: Open End
Question 20
Variable Name: Q20
Variable Label: Q20: Open end follow up
Question Text: What do you know about the U.S. Consumer Product Safety Commission
(CPSC)?

Value
-99
-100

Value Label
Refused
Valid Skip

//PROGRAMMING NOTE: CHARACTER LIMIT 5000 CHARACTERS//
Question Type: Open-End Numerical (2 digit number; -99=refused)
Question 21
Variable Name: Q21
Variable Label: Q21: Age
Question Text: What is your age?

Years old

Question Type: Single-Punch
Variable Name: Q22
Variable Label: Q22: Gender
Question Text: Which word best describes your gender?
Value Label
1

Male

2

Female

3

Other

-99

Refused

Question Type: Single-Punch
Variable Name: Q23
Variable Label: Q23: Spanish
Question Text: Is Spanish spoken in your household?
Value Label
1

Yes, as a primary language

2

Yes, as a secondary or tertiary language

3

No, Spanish is not spoken in my household

-99

Refused

Question Type: Single-Punch
Variable Name: Q24
Variable Label: Q24: Hispanic
Question Text: Are you of Hispanic, Latino, or Spanish origin?
Value

Label

1

No, not of Hispanic, Latino, or Spanish
origin

2

Yes, Mexican, Mexican American, Chicano

3

Yes, Puerto Rican

4

Yes, Cuban

5

Yes, Other Hispanic, Latino, or Spanish
origin

-99

Refused

Question Type: Multi-Punch
Variable Name: Q25
Variable Label: Q25: Race
Question Text: What is your race? (Choose all that apply.)

Value

Label

1

American Indian or Alaska Native

2

Asian

3

Black or African American

4

Native Hawaiian or other Pacific
Islander

5

White

99

Refused

Question Type: Drop-Down Menu
Variable Name: Q26
Variable Label: Q26: State
Question Text: What state do you live in?
Value

Label

1

Alabama

2

Alaska

3

Arizona

4–50

. . . including DC

51

Wyoming

-99

Refused

//Add in state list

Question Type: Single-Punch
Variable Name: Q27
Variable Label: Q27: Marital Status
Question Text: What is your marital status?

Value Label
1

Single, never married

2

Single, living with a partner

3

Married

4

Separated

5

Widowed

6

Divorced

-99

Refused

Thank you for taking the time to complete the survey. Your feedback is appreciated.

Attachment 4. Survey Stimuli
STIMULI (IMAGES 1-3)