Appendix A: Food Recall Focus Groups Screening Questionnaire
Food Safety Consumer
Research Project
Food Recall Focus Groups
Screening
Questionnaire
[Date, Time]
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Hello, this is _____________ from [facility], a local market research firm. May I please speak to_____________?
(Hello, this is _____________ from [facility], a local market research firm.) We are working with RTI, a nonprofit research organization, and the U.S. Department of Agriculture, or USDA, on a research study about food recalls and would like to include your opinions. We are holding a discussion on [date] with a small group of people like yourself. The discussion group starts at [time]. It will last no longer than 1.5 hours and will be audio- and video-recorded. The discussion group is for research purposes only and is in no way sales related.
If you participate in this discussion group, you will receive a $75 Visa gift card and a free gift as tokens of our appreciation. First, however, I need to ask you a few questions to see if you qualify for the study.
Record Gender (Do not ask. Recruit at least 1 to 3 males to show per group.)
Male
Female
The focus group will be held online. Do you have access to each of the following for the purposes of the discussion? [Note to recruiter: ONLY recruit those who answer “yes” to all]
A computer (desktop or laptop)
High speed internet access
A webcam
A quite space at home from which you can participate
Are you comfortable with using a video platform such as Zoom on a computer or laptop for the discussion?
Yes
No Thank & terminate.
About how much of the grocery shopping do you do for your household? Would you say …? (Read list.)
None of it Thank & terminate.
Less than half of it Thank & terminate.
About half
More than half
All of it
Think about a food recall for a food that you or your family eats. Did you have the recalled food at home?
Yes Recruit half.
No Recruit half.
Don’t remember Thank & terminate.
In the past 30 days, which of the following have you purchased …? (Read list.) Recruit if item 1, 2, 5, or 6 is selected.
1. Raw, single-ingredient meat products, for example, ground beef or pork chops
2. Raw, single-ingredient poultry products, for example, chicken breasts or thighs
3. Eggs or egg products, for example, Egg Beaters
4. Frozen vegetables
5. Processed poultry products, for example, frozen chicken tenders or stuffed chicken breasts
6. Processed meat products, for example, frozen hamburger patties or ham
7. Luncheon or deli meat
8. None of the above (Do not read. Thank & terminate.)
Do you or someone in your household have a food allergy?
Yes Recruit 2 to 3 to show.
No
What is the last grade of school you completed? (Read list.)
High school graduate or less, including GED Recruit for less educated.
Technical or vocational school Recruit for less educated.
Some college, but do not have a degree Recruit for more educated.
Associate’s or 2-year degree Recruit for more educated.
College or 4-year degree Recruit for more educated.
Postgraduate degree Recruit for more educated.
Have you ever cooked professionally?
Yes Thank & terminate.
No
Have you ever taken a ServSafe training or other food safety class?
Yes Thank & terminate.
No
In the past 5 years, have you or any member of your household worked for a market research, advertising, or public relations firm?
Yes Thank & terminate.
No
In the past 5 years, have you or any member of your household worked in a restaurant or other foodservice industry?
Yes Thank & terminate.
No
In the past 5 years, have you or any member of your household worked in a food processing plant or other food industry?
Yes Thank & terminate.
No
In the past 5 years, have you or any member of your household worked as a doctor, nurse, dietitian, or other healthcare professional?
Yes Thank & terminate.
No
In the past 5 years, have you or any member of your household worked for the Food and Drug Administration, the U.S. Department of Agriculture, or the Centers for Disease Control and Prevention?
Yes Thank & terminate.
No
Have you participated in a focus group or paid research discussion group in the past 6 months?
Yes Thank & terminate.
No
Which of the following categories best describes your age? (Read list. Recruit a mix to show per group.)
Under 18 Thank & terminate.
18 to 24 Recruit for 18–35.
25 to 35 Recruit for 18–35.
36 to 44 Recruit for 36–64.
45 to 64 Recruit for 36–64.
65+ Thank & terminate.
Are you …?
Hispanic or Latino
What is your race? Please select one or more. (Read list. Recruit a mix per group that reflects local population.)
American Indian or Alaska Native
Asian
Black or African American
Native Hawaiian or Other Pacific Islander
White
How many children younger than 18 years of age live in your household? (Do not read list.)
None
One
Two
Three
Four or more
For study purposes, the group discussion will be audio- and video-recorded. During the discussion, no sensitive questions will be asked. Are you okay with us recording your participation in the discussion?
Yes
No Thank & terminate.
During the group discussion, you will be asked to review written materials and offer your opinions; therefore, I need to ask whether you have a medical or non-medical condition that hinders your ability to read and/or understand written materials.
Yes Thank & terminate.
No
Great! You qualify for our study. The discussion group is on [date] at [time] and will last no longer than 1.5 hours. For your time and opinions, you will receive a $75 Visa gift card and a free gift.
Would you like to participate in the group discussion at [time] on [date]?
Yes
No Thank & terminate.
Great! May I please have your email address to send you a confirmation letter with directions before the group discussion? (If no email) may I please have your mailing address? (Verify address and phone number.)
Thank you. That’s all the questions I have today. Please log on at least 5-10 minutes before the start of the group to ensure your video and audio are working properly. If you arrive early, your name will go into a drawing to win an extra $25 Visa gift card.
Read if necessary:
If you have any
questions about the study, you may contact Jenna Brophy of RTI at
1‑800‑334‑8571, extension 28881.
| File Type | application/vnd.openxmlformats-officedocument.wordprocessingml.document |
| Author | Brophy, Jenna |
| File Modified | 0000-00-00 |
| File Created | 2022-02-14 |