Quantitative Research on a
Voluntary Symbol Depicting the Nutrient Content Claim "Healthy" on
Packaged Food
New
collection (Request for a new OMB Control Number)
No
Regular
04/12/2022
Requested
Previously Approved
36 Months From Approved
7,000
0
1,671
0
0
0
This ICR is for a one-time data
collection consisting of a web-administered sample survey and an
experimental study whose overall objective is to test consumer
reaction to several design options for a symbol that manufacturers
can voluntarily use on food products that meet the FDA definition
of a healthy food per serving. To assess they symbols’
effectiveness, the survey instruments will focus on clarity,
relevance, appeal, and likelihood of use of a small subset of
symbols. Sample study and experimental study participants will be
randomly assigned to view one of three mock food products labels
(breakfast cereal, frozen meal, canned soup) containing a single
symbol (including a no-symbol control) and asked to respond to
questions on perceptions about the food. The research is part of
the Agency’s continuing effort to provide consumers with
information to assist them in making informed dietary choices and
constructing healthful diets. The Agency will use this research for
the continued exploration of a symbol for “Healthy” that is
effective for communicating with consumers that, per serving, the
food with the symbol is a healthy choice.
On behalf of this Federal agency, I certify that
the collection of information encompassed by this request complies
with 5 CFR 1320.9 and the related provisions of 5 CFR
1320.8(b)(3).
The following is a summary of the topics, regarding
the proposed collection of information, that the certification
covers:
(i) Why the information is being collected;
(ii) Use of information;
(iii) Burden estimate;
(iv) Nature of response (voluntary, required for a
benefit, or mandatory);
(v) Nature and extent of confidentiality; and
(vi) Need to display currently valid OMB control
number;
If you are unable to certify compliance with any of
these provisions, identify the item by leaving the box unchecked
and explain the reason in the Supporting Statement.