Model Name | Dept of State Desktop V3 | |||||||
Model ID | Roo95pIIkQolEspUZZcUMg4C | Underlined & Italicized: Re-order | ||||||
Partitioned | 2MQ | Pink: Addition | ||||||
Date | 6/10/2021 | Blue: Reword | ||||||
Model Version | 17.3.Y | |||||||
Label | Satisfaction Questions | Label | Element Questions | Label | Future Behaviors | |||
Satisfaction | Site Performance (1=Poor, 10=Excellent, Don't Know) | Brand Confidence (1=Not At All Confident, 10=Very Confident) | ||||||
1 | Satisfaction - Overall | What is your overall satisfaction with this site? (1=Very Dissatisfied, 10=Very Satisfied) |
5 | Site Performance - Speed | Please rate the speed that pages and content loaded for you. | 17 | Confidence in Info | Please rate your level of confidence in the information provided on State.gov. |
2 | Satisfaction - Expectations | How well does this site meet your expectations? (1=Falls Short, 10=Exceeds) |
6 | Site Performance - Completeness | Please rate the consistency of complete loading of pages and content. | Return (1=Very Unlikely, 10=Very Likely) |
||
3 | Satisfaction - Ideal | How does this site compare to an ideal website? (1=Not Very Close, 10=Very Close) |
7 | Site Performance -Responsiveness | Please rate the responsiveness of the pages to your actions. | 18 | Return | How likely are you to return to State.gov in the future? |
Choose one NPS/LTR Question | Recommend (NPS) (1=Very Unlikely, 10=Very Likely) |
Look and Feel (1=Poor, 10=Excellent, Don't Know) | Primary Resource (1=Very Unlikely, 10=Very Likely) |
|||||
4 | Recommend | How likely are you to recommend State.gov to someone else? | 8 | Look and Feel - Appeal | Please rate the visual appeal of the pages that you visited. | 19 | Primary Resource | How likely are you to use State.gov as your primary resource for information about the Department of State? |
9 | Look and Feel - Spacing | Please rate the spacing between items on the pages that you visited. | ||||||
10 | Look and Feel - Readability | Please rate the legibility of the pages that you visited. | ||||||
Navigation (1=Poor, 10=Excellent, Don't Know) | ||||||||
11 | Navigation - Ease | Please rate the ease of finding what you were looking for. | ||||||
12 | Navigation - Layout | Please rate the page layout on displaying content and links where you could find them. | ||||||
13 | Navigation - Links | Please rate the links on taking you where you needed to go. | ||||||
Site Information (1=Poor, 10=Excellent, Don't Know) | ||||||||
14 | Site Information - Relevance | Please rate the relevance to your interests of the information that you found. | ||||||
15 | Site Information - Thoroughness | Please rate the thoroughness of the information that you found. | ||||||
16 | Site Information - Readability | Please rate the readability of the information that you found. |
Model Instance Name: | |||||||||
Dept of State Desktop V3 | underlined & italicized: RE-ORDER | ||||||||
pink: ADDITION | |||||||||
Date: | 6/10/2021 | blue + -->: REWORDING | |||||||
MID: | Roo95pIIkQolEspUZZcUMg4C | ||||||||
Dept of State Desktop V3 CUSTOM QUESTION LIST | |||||||||
QID | Skip Logic Label | Question Text | Answer Choices (limited to 50 characters) |
Skip to | Type (select from list) | Required Y/N |
Special Instructions | CQ Label | |
SBD9287Q001 | How frequently do you visit this site? | First time | Radio button, one-up vertical | Y | Visit Frequency | ||||
Daily | |||||||||
About once a week | |||||||||
About once a month | |||||||||
Every 6 months or less | |||||||||
SBD9287Q002 | What is your primary purpose for visiting this site? | Looking for a job | Radio button, one-up vertical | y | OPS Group | Primary Purpose | |||
Visa or passport information | |||||||||
Human rights information | |||||||||
Foreign policy information | |||||||||
Country information | |||||||||
Latest news/press releases | |||||||||
Business information | |||||||||
Research for school or personal use | |||||||||
Travel information or alerts | |||||||||
Learn about the State Department | |||||||||
Contact Secretary of State | |||||||||
Document Authentication / Apostille | |||||||||
Embassy information | |||||||||
Grant/funding information | |||||||||
Other, please specify: | A | ||||||||
SBD9287Q003 | A | Other primary purpose: | Text field, <100 char | N | OPS Group | Other Primary Purpose | |||
SBD9287Q004 | What best describes your role in relation to your visit to state.gov today? | Government Employee | B | Radio button, one-up vertical | y | Skip Logic Group* | Role | ||
Non-governmental Organization | |||||||||
Press/Journalist | |||||||||
Researcher | |||||||||
Student | |||||||||
Teacher/Educator | |||||||||
Job Seeker | |||||||||
General Public | |||||||||
Other, please specify: | A | ||||||||
SBD9287Q005 | B | For what type of government agency do you work? | Federal Government - Not Department of State | Radio button, one-up vertical | Y | Skip Logic Group* | Role - Govt | ||
Federal Government - Department of State | |||||||||
State, Regional, or Local Government | |||||||||
Other | |||||||||
SBD9287Q006 | A | Please specify your role in relation to your visit today. | Text area, no char limit | N | Skip Logic Group* | Other Role | |||
SBD9287Q007 | Did you look for or read information related to COVID-19/coronavirus while on the site today? | Yes | A | Radio button, one-up vertical | Y | Skip Logic Group* | COVID19 | ||
No | |||||||||
SBD9287Q008 | A | Were you able to find the COVID-19/coronavirus-related information you were looking for? | Yes | Radio button, one-up vertical | Y | Skip Logic Group* | COVID19 FIND | ||
Partially | B | ||||||||
No | B | ||||||||
SBD9287Q009 | B | Please tell us what specific COVID-19/coronavirus-related information you were unable to find. | Text area, no char limit | N | Skip Logic Group* | COVID19 UNABLE OE | |||
SBD9287Q010 | Did you find what you were looking for? | Yes | Radio button, one-up vertical | Y | Skip Logic Group | Find | |||
No | J | ||||||||
Partially | J | ||||||||
Still looking | J | ||||||||
SBD9287Q011 | J | What information were you unable to find? | Text area, no char limit | N | Skip Logic Group | OE_Did Not Find | |||
SBD9287Q012 | What source brought you to the site today? | Internet search engine (Google, Bing, etc.) | Radio button, one-up vertical | Y | Skip Logic Group | Source | |||
Link from social media (Facebook, Twitter, etc.) | Randomize | ||||||||
Email from U.S. Department of State | |||||||||
Link from a website other than a U.S. Government website | |||||||||
Link from a U.S. Government website | |||||||||
Link from a news story | |||||||||
Referred by a friend or colleague | |||||||||
Already familiar with the site | |||||||||
Other, please specify: | X | Anchor Answer Choice | |||||||
SBD9287Q013 | X | Please share with us what other source brought you to the site today: | Text area, no char limit | N | Skip Logic Group | OE_Source | |||
SBD9287Q014 | Did you use the site's search tool today? | Yes | B | Radio button, one-up vertical | Y | Skip logic group | Search Used | ||
No | |||||||||
SBD9287Q015 | B | Please describe your search experience. (Please select all that apply.) | Results were not relevant/not what I wanted | Checkbox, one-up vertical | Y | Skip Logic Group | Search Experience | ||
Too many results/I needed to refine my search | |||||||||
Not enough results | |||||||||
Returned NO results | |||||||||
Received error message(s) | |||||||||
I was not sure what words to use in my search. | |||||||||
Other | D | ||||||||
Search results were helpful | mutually exclusive | ||||||||
SBD9287Q016 | D | What other search experience did you have? Please be specific. | Text area, no char limit | N | Skip Logic Group | Other - Search Experience | |||
SBD9287Q017 | Please describe your navigation experience. (Please select all that apply.) | Could not navigate back to previous information | Checkbox, one-up vertical | Y | Skip Logic Group | Navigation Experience | |||
I felt lost, did not know where I was | |||||||||
I had difficulty finding related information | |||||||||
Too many links or navigational choices | |||||||||
I had technical difficulties (e.g. broken links, error messages, etc.) | B | ||||||||
Links did not take me where I expected | |||||||||
Could not get started or did not know where to begin | |||||||||
The navigation did not support what I was trying to accomplish | |||||||||
Navigated to general area but could not find the specific content needed | |||||||||
Other | A | ||||||||
No difficulties encountered | mutually exclusive | ||||||||
SBD9287Q018 | B | What type of technical difficulty did you experience? (Select all that apply.) | Broken link | D | Checkbox, one-up vertical | Y | Skip Logic Group | Navigation - Technical Difficulty | |
Error message | |||||||||
Other | C | ||||||||
SBD9287Q019 | D | Please describe the broken link (what page, what was the link for, etc.). | Text area, no char limit | N | Skip Logic Group | OE_Broken Link | |||
SBD9287Q020 | C | Please describe the other type of technical difficulty. | Text area, no char limit | N | Skip Logic Group | OE_Type Technical Difficulty | |||
SBD9287Q021 | A | What other navigation experience did you have? | Text area, no char limit | N | Skip Logic Group | OE_Navigation Experience | |||
SBD9287Q022 | How could we improve this site? | Text area, no char limit | N | Improve site |
Attribute | Value |
Channel | Web |
Touchpoint Name | Informational |
Hierarchy | No |
Model Type | CSAT+FB Web |
Journey Phase | Awareness |
Touchpoint Type | Standard |
Partner Involved | No |
Replay | No |
Version Number of Model Template | 18.1.J |
Survey Type | PredCSAT_NPS |
Look and Feel | Multi-page |
Theme Color | #009fea |
File Type | application/vnd.openxmlformats-officedocument.spreadsheetml.sheet |
File Modified | 0000-00-00 |
File Created | 0000-00-00 |