1090-0008 Survey Mapping Document NOAA Mobile

30736 NOAA Fisheries Mobile Informational_2020_12_17.xlsx

E-Government Website Customer Satisfaction Surveys

1090-0008 Survey Mapping Document NOAA Mobile

OMB: 1090-0008

⚠️ Notice: This form may be outdated. More recent filings and information on OMB 1090-0008 can be found here:

2024-09-20 - Extension without change of a currently approved collection

Document [xlsx]

Download: xlsx | pdf

Overview

How to read this file
Welcome and Thank You Text
Model Questions
Custom Questions
Custom Questions (2019-11-08)
CQs (10-3-19)

Sheet 1: How to read this file

Welcome and Thank You Text
The text you see here will appear at the top and bottom of your survey. Default text is included and you may modify this text as needed.

Model Questions
As discussed during the kick-off call, the model questions are part of the ForeSee methodology. For consistency within the model, these questions are standardized and have been tested and validated. Standardization of model questions allows benchmarking across companies/industries, and these questions are used in calculating scores and impacts.
Focus on the future behaviors; I’ve started with some that I believe are a good fit but we can certainly make adjustments. These are desired customer outcomes that are impacted by customer satisfaction.

Custom Questions
When reviewing the custom questions tab, keep in mind these questions are used for segmentation analysis of the model data. It is suggested that you add, delete or change custom questions over time, as your needs or business objectives change.
Focus Area #1: Achieving Actionable Data - Know what changes are being made based on the intelligence - Change Custom Questions so that stakeholders see a clear “must do”
Focus Area #2: Aligning Data to Business Strategies - Update your Custom Questions as business cycles change - Integrate Executive Level questions to evaluate initiatives
Focus Area #3: Strategic and Tactical Value - Influence Board Room Decisions - Change Operational Approaches - Mature Your Research

Sheet 2: Welcome and Thank You Text

*The text you see here will appear at the top and bottom of your survey, examples below.*
*Default text is included and you may modify this text as needed.*

Welcome and Thank You Text
Welcome and Thank You Text

	Welcome Text	Welcome Text - Tablet / Phone
	Welcome Text	Welcome Text - Tablet / Phone
	Thank you for visiting www.fisheries.noaa.gov. You've been randomly chosen to take part in a brief survey to let us know what we're doing well and where we can improve. Please take a few minutes to share your opinions, which are essential in helping us provide the best online experience possible.	Thank you for visiting www.fisheries.noaa.gov. You've been selected to participate in a brief survey to let us know how we can improve your experience. Please take a minute to share your opinions.








	Thank You Text	Thank You Text - Tablet / Phone
	Thank You Text	Thank You Text - Tablet / Phone
	Thank you for taking our survey - and for helping us serve you better. Please note you will not receive a response from us based on your survey comments. If you would like us to contact you about your feedback, please visit the Contact Us section of our website.	Thank you for taking our survey - and for helping us serve you better. We appreciate your input!








	Example Desktop	Example Mobile
	Example Desktop	Example Mobile

Sheet 3: Model Questions

Model Name		NOAA Fisheries Mobile Informational					~~Red & Strike-Through: Delete~~
Model ID		0QUBVRBFw5o5BoQdQ8Q51A4C					Underlined & Italicized: Re-order
Partitioned		Yes, 2MQ					Pink: Addition
Date							Blue: Reword
Model Version		17.2.G

	Label	Element Questions		Label	Satisfaction Questions		Label	Future Behaviors
	Label	Element Questions		Label	Satisfaction Questions		Label	Future Behaviors
		Look and Feel (1=Poor, 10=Excellent, Don't Know)			Satisfaction			Brand Confidence (1=Not At All Confident, 10=Very Confident)
1	Look and Feel - Appeal	Please rate the visual appeal of this mobile site.	19	Satisfaction - Overall	What is your overall satisfaction with this mobile site? (1=Very Dissatisfied, 10=Very Satisfied)	22	Brand Confidence	Please rate your level of confidence in NOAA Fisheries.
2	Look and Feel - Balance	Please rate the balance of graphics and text on this mobile site.	20	Satisfaction - Expectations	How well does this mobile site meet your expectations? (1=Falls Short, 10=Exceeds)			Return (1=Very Unlikely, 10=Very Likely)
3	Look and Feel - Readability	Please rate the readability of the pages on this mobile site.	21	Satisfaction - Ideal	How does this site compare to an ideal mobile site? (1=Not Very Close, 10=Very Close)	23	Return	How likely are you to return to www.fisheries.noaa.gov using your mobile device?
		Site Performance (1=Poor, 10=Excellent, Don't Know)						Recommend Company (1=Very Unlikely, 10=Very Likely)
4	Site Performance - Loading	Please rate how quickly pages load on this mobile site.				24	Recommend Company	How likely are you to recommend NOAA Fisheries to someone else?
5	Site Performance - Consistency	Please rate the consistency of speed from page to page on this mobile site.						Primary Resource (1=Very Unlikely, 10=Very Likely
6	Site Performance - Completeness	Please rate how completely the page content loads on this mobile site.				25	Primary Resource	How likely are you to use the NOAA Fisheries site as your primary resource for obtaining information from this organization?
		Navigation (1=Poor, 10=Excellent, Don't Know)
7	Navigation - Organized	Please rate how well this mobile site is organized.
8	Navigation - Options	Please rate the options available for navigating this mobile site.
9	Navigation - Layout	Please rate how well the mobile site layout helps you find what you need.
		Information Browsing (1=Poor, 10=Excellent, Don't Know)
10	Information Browsing - Sort	Please rate the ability to sort information by criteria that are important to you on this mobile site.
11	Information Browsing - Narrow	Please rate the ability to narrow choices to find the information you are looking for on this mobile site.
12	Information Browsing - Features	Please rate how well the features on the mobile site help you find the information you need.
		Site Information (1=Poor, 10=Excellent, Don't Know)
13	Site Information - Thoroughness	Please rate the thoroughness of information on this mobile site.
14	Site Information - Understandable	Please rate how understandable information is on this mobile site.
15	Site Information - Answers	Please rate how well the information provides answers to your questions.

Sheet 4: Custom Questions

Model Name

NOAA Fisheries Mobile Informational

~~Red & Strike-Through: Delete~~

Model ID

0QUBVRBFw5o5BoQdQ8Q51A4C

Underlined & Italicized: Re-order

Partitioned

Yes, 2MQ

Pink: Addition

Date

1/1/2016

Blue: Reword

QID

QUESTION META TAG

Skip From

Question Text

Answer Choices

Skip To

Required
Y/N

Type

Special Instructions

CQ Label

JHR7572Q001

Primary Reason: Federal Government or Informational Non-Profit

What is your primary reason for visiting this mobile site today?

Check recent news stories

Radio button, one-up vertical

Skip Logic Group*

Reason

Find or comment on rules and regulations

Randomize

Learn about a specific marine species

Find or report information on a fishery or fish stock

Find published research or scientific information

Find laws and/or policies

Download forms

Research for a school project or paper

Find curriculum to use with students

Browse photo or video galleries

Find or apply to a job or internship

Apply for or learn about a permit/license

Find grants and funding opportunities

~~Report a standing~~

~~Learn about consultations~~

Learn about NOAA Fisheries

Find NOAA activities or events

Find information on another specific topic

Anchor Answer Choice

Find other documents

Anchor Answer Choice

~~Look up employee~~

Other

Anchor Answer Choice

JHR7572Q002

The primary reason I visited the mobile site today was:

Text area, no char limit

Skip Logic Group*

OE_Reason

JHR7572Q003

What was the primary topic you were seeking information on?

Commercial fisheries

Radio button, one-up vertical

Skip Logic Group*

NewTopic

Recreational fisheries

Species information

Endangered species conservation

Marine mammal protection

Ecosystems

Habitat

Bycatch

Climate

International affairs

Aquaculture/marine farming

Enforcement

Marine life in distress

Marine life viewing guidelines

Randomize

Other

Anchor Answer Choice

JHR7572Q004

Please specify the other primary topic you were seeking information on.

Text area, no char limit

Skip Logic Group*

OE_Topic

What type of rules or regulations were you primarily looking for?

Fishery management plans or amendments

Inseason fishery quota or catch/trip limit changes

Fishery closures

Fishery reporting requirements

Protected resources rules or regulations

National Environmental Policy Act rules or regulations

International requirements

Trade requirements

Other

Please specify what rules or regulations you were looking for.

Text area, no char limit

Skip Logic Group*

OE_RulesRegs

JHR7572Q005

What type of publication were you looking for?

Fact sheets/handouts

Radio button, one-up vertical

Skip Logic Group*

Publication

Biological opinions

Reports to congress

Policy documents

Draft regulatory documents

Strategy/planning documents

Fact sheets/handouts

Biological opinions

Analyses (e.g., environmental assessments)

Educational materials

Randomize

Other

Anchor Answer Choice

JHR7572Q006

Please specify the document you were looking for.

Text area, no char limit

Skip Logic Group*

OE_Publication

What permit task were you primarily interested in?

Determining which permit to apply for

Radio button, one-up vertical

Skip Logic Group*

Permit task

Finding permit requirements and cost

Applying for a new permit

Renewing a permit

Checking the status of a permit application

Canceling or transfering a permit

Other

Please specify what permit task you were interested in.

Text area, no char limit

Skip Logic Group*

OE_Permit task

JHR7572Q007

What type of data were you seeking?

Catch/landings reports

Radio button, one-up vertical

Skip Logic Group*

ScientificDate

Recreational data

~~Vessel identification~~

~~Foreign trade (import/export products)~~

Fishery products

Stock assessments

Fish surveys

Economic data

Social data

Ecosystem data

Maps

Tools

Randomize

Other

Anchor Answer Choice

JHR7572Q008

Please specify the type of scientific data you were seeking.

Text area, no char limit

Skip Logic Group*

OE_ScientificDate

~~JHR7572Q009~~

~~Did you find what you were looking for on the mobile site today?~~

~~Yes~~

~~Radio button, one-up vertical~~

~~Looking For~~

JHR7572Q010

Accomplish

Did you accomplish what you wanted to do today on this mobile site?

Yes

Radio button, one-up vertical

Skip Logic Group*

Accomplish

Why were you unable to accomplish your task?

Search function did not return relevant results

Checkbox, one-up vertical

Skip Logic Group*

Not accomplish

Navigation menus were unclear

Links went to irrelevant content

Page content was unclear or did not provide enough information

Broken links

Tool/map did not work

Took too much time

Other

Please specify why you were unable to accomplish your task.

Text area, no char limit

Skip Logic Group*

OE_Why No Accomplish

~~JHR7572Q011~~

~~OE_Accomplish~~

~~Please tell us why you were unable to accomplish your task today.~~

~~Text area, no char limit~~

Skip Logic Group*

~~Why Not Accomplish~~

JHR7572Q012

Was the information easy to find?

Yes

Radio button, one-up vertical

Skip Logic Group*

Accomplish Experience

~~JHR7572Q013~~

~~Why was this information difficult to find?~~

~~Text area, no char limit~~

Skip Logic Group*

~~Not Easy Accomplish~~

Why was this information difficult to find?

Search function did not return relevant results

Checkbox, one-up vertical

Skip Logic Group*

Info difficult

Navigation menus were unclear

Links went to irrelevant content

Information was spread across multiple pages

Other

Please specify why the information was not easy to find.

Text area, no char limit

Skip Logic Group*

OE_Info difficult

JHR7572Q014

Role

What is your primary role as a visitor to this mobile site today?

Commercial fisherman

Radio button, one-up vertical

Randomize

Role

Recreational fisherman

Industry employee

Government employee

NGO employee

Scientist

Media

General public

Educator

Student

Tribal government

Job-seeker

Skip Logic Group*

Other

Anchor Answer Choice

JHR7572Q015

We understand that a vast majority of the visitors to our mobile site are fishermen, and we want to make it easier to find the information you need. If there is one improvement we could make to the mobile site, what would it be?

Text area, no char limit

Skip Logic Group*

Role - Fisherman, other

JHR7572Q016

What industry do you primarily represent?

Aquaculture

Radio button, one-up vertical

Industry

Fishery-related industries (e.g. processing, distribution)

Recreation/Tourism

Skip Logic Group*

Marine construction

Energy (e.g. wind, oil)

Other

JHR7572Q017

The industry I primarily represent is:

Text area, no char limit

Skip Logic Group*

OE_Industry

JHR7572Q018

Please specify the type of agency you work for.

Local government

Radio button, one-up vertical

Skip Logic Group*

Agency

Congress

NOAA

Other federal agency

State agency

Other

JHR7572Q019

My primary role is:

Text area, no char limit

Skip Logic Group*

OE_Role

JHR7572Q020

What sector do you primarily work in?

Government

Radio button, one-up vertical

Scientist

Private industry

University

Other educational institution

Skip Logic Group*

Other

JHR7572Q021

Please specify which scientific sector you primarily work in.

Text area, no char limit

Skip Logic Group*

OE_Scientist

JHR7572Q022

Please select your current grade level.

K-12 Student

Radio button, one-up vertical

Student

Undergraduate

Graduate/doctoral

~~Doctorate~~

Skip Logic Group*

Other

JHR7572Q023

Please select where you currently work.

K-12 school

Radio button, one-up vertical

Educator

College or university

Other educational institution (e.g., museum, zoo, aquarium)

Skip Logic Group*

Other

JHR7572Q024

Please specify the other location where you currently work.

Text area, no char limit

Skip Logic Group*

OE_Educator

JHR7572Q025

Visit Frequency

How often do you visit this mobile site?

This is my first visit

Drop down, select one

Skip Logic Group*

Visit Frequency

Once every 6 months or less often

Once every few months

Monthly

Weekly

Daily or more often

JHR7572Q026

Is this typically the first mobile site you visit when trying to obtain the fishery information you need?

Yes

Radio button, one-up vertical

Skip Logic Group*

Visit Frequency - First mobile site Vimobile sited

JHR7572Q027

What other mobile sites do you typically visit first, to find the fishery information you need?

Text area, no char limit

Skip Logic Group*

Visit Frequency_OE

~~JHR7572Q028~~

~~What is your preferred device for accessing the NOAA Fisheries mobile site?~~

~~Desktop~~

~~Radio button, one-up vertical~~

~~Access Mobile Internet~~

~~Mobile phone~~

~~Tablet~~

JHR7572Q029

From what location were you accessing the NOAA Fisheries mobile site?

Home

Radio button, one-up vertical

Mobile Location

Work

In transit

Other

JHR7572Q030

Location

Which state or territory are you located in?

Alabama

Drop down, select one

State

Alaska

American Samoa

Arizona

Arkansas

California

Colorado

Connecticut

Delaware

District of Columbia

Florida

Georgia

Guam

Hawaii

Idaho

Illinois

Indiana

Iowa

Kansas

Kentucky

Louisiana

Maine

Maryland

Massachusetts

Michigan

Minnesota

Minor Outlying Islands

Mississippi

Missouri

Montana

Nebraska

Nevada

New Hampshire

New Jersey

New Mexico

New York

North Carolina

North Dakota

Northern Mariana Islands

Ohio

Oklahoma

Oregon

Pennsylvania

Puerto Rico

Rhode Island

South Carolina

South Dakota

Tennessee

Texas

U.S. Virgin Islands

Utah

Vermont

Virginia

Washington

Washington D.C.

West Virginia

Wisconsin

Wyoming

I live outside of the United States

Prefer not to respond

JHR7572Q031

OE_Improve Experience

What else would you like to share with us to help improve your online experience with www.fisheries.noaa.gov?

Text area, no char limit

Improve

Sheet 5: Custom Questions (2019-11-08)

Model Name		NOAA Fisheries Mobile Informational				~~Red & Strike-Through: Delete~~
Model ID		0QUBVRBFw5o5BoQdQ8Q51A4C				Underlined & Italicized: Re-order
Partitioned		Yes, 2MQ				Pink: Addition
Date		1/1/2016				Blue: Reword

QID	QUESTION META TAG	Skip From	Question Text	Answer Choices	Skip To	Required Y/N	Type	Special Instructions	CQ Label
JHR7572Q001	Primary Reason: Federal Government or Informational Non-Profit		What is your primary reason for visiting this mobile site today?	Check recent news stories		Y	Radio button, one-up vertical	Skip Logic Group*	Reason
				Find other documents	E
				Find or comment on rules and regulations	G
				Learn about a specific marine species	I, J
				Find or report information on a fishery or fish stock	M
				Find information on a specific topic	A
				Find published research or scientific information	O
				Find laws and/or policies
				Download forms
				Research for a school project or paper
				Find curriculum to use with students
				Browse photo or video galleries
				Find or apply to a job or internship
				Apply for or learn about a permit/license
				Find grants and funding opportunities
				Report a standing
				Learn about consultations
				Learn about NOAA Fisheries
				Find NOAA activities or events
				Look up employee				Randomize
				Other	B			Anchor Answer Choice
JHR7572Q002		B	The primary reason I visited the mobile site today was:			N	Text area, no char limit	Skip Logic Group*	OE_Reason
JHR7572Q003		A	What was the primary topic you were seeking information on?	Commercial fisheries		Y	Radio button, one-up vertical	Skip Logic Group*	NewTopic
				Recreational fisheries
				Endangered species conservation
				Marine mammal protection
				Ecosystems
				Habitat
				Bycatch
				Climate
				International affairs
				Aquaculture
				Enforcement
				Marine life in distress
				Marine life viewing guidelines				Randomize
				Other	C			Anchor Answer Choice
JHR7572Q004		C	Please specify the other primary topic you were seeking information on.			N	Text area, no char limit	Skip Logic Group*	OE_Topic
JHR7572Q005		E	What type of publication were you looking for?	Fact sheets/handouts		Y	Radio button, one-up vertical	Skip Logic Group*	Publication
				Biological opinions
				Reports to congress
				Policy documents
				Draft regulatory documents
				Strategy/planning documents
				Fact sheets/handouts
				Biological opinions
				Analyses (e.g., environmental assessments)
				Educational materials				Randomize
				Other	F			Anchor Answer Choice
JHR7572Q006		F	Please specify the document you were looking for.			N	Text area, no char limit	Skip Logic Group*	OE_Publication
JHR7572Q007		O	What type of data were you seeking?	Catch/landings reports		Y	Radio button, one-up vertical	Skip Logic Group*	ScientificDate
				Recreational data
				Vessel identification
				Foreign trade (import/export products)
				Fishery products
				Stock assessments
				Fish surveys
				Economic data
				Social data
				Ecosystem data
				Maps
				Tools				Randomize
				Other	P			Anchor Answer Choice
JHR7572Q008		P	Please specify the type of scientific data you were seeking.			N	Text area, no char limit	Skip Logic Group*	OE_ScientificDate
JHR7572Q009			Did you find what you were looking for on the mobile site today?	Yes		Y	Radio button, one-up vertical		Looking For
				No
JHR7572Q010	Accomplish		Did you accomplish what you wanted to do today on this mobile site?	Yes	B	Y	Radio button, one-up vertical	Skip Logic Group*	Accomplish
				No	A
JHR7572Q011	OE_Accomplish	A	Please tell us why you were unable to accomplish your task today.			N	Text area, no char limit	Skip Logic Group*	Why Not Accomplish
JHR7572Q012		B	Was the information easy to find?	Yes		Y	Radio button, one-up vertical	Skip Logic Group*	Accomplish Experience
				No	B1
JHR7572Q013		B1	Why was this information difficult to find?			N	Text area, no char limit	Skip Logic Group*	Not Easy Accomplish
JHR7572Q014	Role		What is your primary role as a visitor to this mobile site today?	Commercial fisherman	I	Y	Radio button, one-up vertical	Randomize	Role
				Recreational fisherman	I
				Industry employee	A
				Government employee	B
				NGO employee
				Scientist	E
				Media
				General public
				Educator	F
				Student	G
				~~Native American Tribal Government~~
				Job-seeker				Skip Logic Group*
				Other	C			Anchor Answer Choice
JHR7572Q015		I	We understand that a vast majority of the visitors to our mobile site are fishermen, and we want to make it easier to find the information you need. If there is one improvement we could make to the mobile site, what would it be?			N	Text area, no char limit	Skip Logic Group*	Role - Fisherman, other
JHR7572Q016		A	What industry do you primarily represent?	Aquaculture		Y	Radio button, one-up vertical		Industry
				Fishery-related industries (e.g. processing, distribution)
				Recreation/Tourism				Skip Logic Group*
				Other	D
JHR7572Q017		D	The industry I primarily represent is:			N	Text area, no char limit	Skip Logic Group*	OE_Industry
JHR7572Q018			Please specify the type of agency you work for.	Local government		Y	Radio button, one-up vertical	Skip Logic Group*	Agency
				Congress
				NOAA
				Other federal agency
		B		State agency
				Other
JHR7572Q019		C	My primary role is:			N	Text area, no char limit	Skip Logic Group*	OE_Role
JHR7572Q020		E	What sector do you primarily work in?	Government		Y	Radio button, one-up vertical		Scientist
				Private industry
				University
				Other educational institution				Skip Logic Group*
				Other	Z
JHR7572Q021		Z	Please specify which scientific sector you primarily work in.			N	Text area, no char limit	Skip Logic Group*	OE_Scientist
JHR7572Q022		G	Please select your current grade level.	K-12 Student		Y	Radio button, one-up vertical		Student
				Undergraduate
				Graduate
				Doctorate				Skip Logic Group*
				Other
JHR7572Q023		F	Please select where you currently work.	K-12 school		Y	Radio button, one-up vertical		Educator
				College or university
				Other educational institution (e.g., museum, zoo, aquarium)				Skip Logic Group*
				Other	Y
JHR7572Q024		Y	Please specify the other location where you currently work.			N	Text area, no char limit	Skip Logic Group*	OE_Educator
JHR7572Q025	Visit Frequency		How often do you visit this mobile site?	This is my first visit		Y	Drop down, select one	Skip Logic Group*	Visit Frequency
				Once every 6 months or less often	A
				Once every few months	A
				Monthly	A
				Weekly	A
				Daily or more often	A
JHR7572Q026		A	Is this typically the first mobile site you visit when trying to obtain the fishery information you need?	Yes		Y	Radio button, one-up vertical	Skip Logic Group*	Visit Frequency - First mobile site Vimobile sited
				No	B
JHR7572Q027		B	What other mobile sites do you typically visit first, to find the fishery information you need?			N	Text area, no char limit	Skip Logic Group*	Visit Frequency_OE
JHR7572Q028			What is your preferred device for accessing the NOAA Fisheries mobile site?	Desktop		Y	Radio button, one-up vertical		Access Mobile Internet
				Mobile phone
				Tablet
JHR7572Q029			From what location were you accessing the NOAA Fisheries mobile site?	Home		Y	Radio button, one-up vertical		Mobile Location
				Work
				In transit
				Other
JHR7572Q030	Location		Which state or territory are you located in?	Alabama		Y	Drop down, select one		State
				Alaska
				American Samoa
				Arizona
				Arkansas
				California
				Colorado
				Connecticut
				Delaware
				District of Columbia
				Florida
				Georgia
				Guam
				Hawaii
				Idaho
				Illinois
				Indiana
				Iowa
				Kansas
				Kentucky
				Louisiana
				Maine
				Maryland
				Massachusetts
				Michigan
				Minnesota
				Minor Outlying Islands
				Mississippi
				Missouri
				Montana
				Nebraska
				Nevada
				New Hampshire
				New Jersey
				New Mexico
				New York
				North Carolina
				North Dakota
				Northern Mariana Islands
				Ohio
				Oklahoma
				Oregon
				Pennsylvania
				Puerto Rico
				Rhode Island
				South Carolina
				South Dakota
				Tennessee
				Texas
				U.S. Virgin Islands
				Utah
				Vermont
				Virginia
				Washington
				Washington D.C.
				West Virginia
				Wisconsin
				Wyoming
				I live outside of the United States
				Prefer not to respond
JHR7572Q031	OE_Improve Experience		What else would you like to share with us to help improve your online experience with www.fisheries.noaa.gov?			N	Text area, no char limit		Improve

Sheet 6: CQs (10-3-19)

Model Name		NOAA Fisheries Mobile Informational				~~Red & Strike-Through: Delete~~
Model ID		0QUBVRBFw5o5BoQdQ8Q51A4C				Underlined & Italicized: Re-order
Partitioned		Yes, 2MQ				Pink: Addition
Date		1/1/2016				Blue: Reword

QID	QUESTION META TAG	Skip From	Question Text	Answer Choices	Skip To	Required Y/N	Type	Special Instructions	CQ Label
JHR7572Q001	Primary Reason: Federal Government or Informational Non-Profit		What is your primary reason for visiting this mobile site today?	Check recent news stories		Y	Radio button, one-up vertical	Skip Logic Group*	Reason
				Find other documents	E
				Find or comment on rules and regulations	G
				Learn about a specific marine species	I, J
				Find or report information on a fishery or fish stock	M
				Find information on a specific topic	A
				Find published research or scientific information	O
				Find laws and/or policies
				Download forms
				Research for a school project or paper
				Find curriculum to use with students
				Browse photo or video galleries
				Find or apply to a job or internship
				Apply for or learn about a permit/license
				Find grants and funding opportunities
				Report a standing
				Learn about consultations
				Learn about NOAA Fisheries
				Find NOAA activities or events
				Look up employee				Randomize
				Other	B			Anchor Answer Choice
JHR7572Q002		B	The primary reason I visited the mobile site today was:			N	Text area, no char limit	Skip Logic Group*	OE_Reason
JHR7572Q003		A	What was the primary topic you were seeking information on?	Commercial fisheries		Y	Radio button, one-up vertical	Skip Logic Group*	NewTopic
				Recreational fisheries
				Endangered species conservation
				Marine mammal protection
				Ecosystems
				Habitat
				Bycatch
				Climate
				International affairs
				Aquaculture
				Enforcement
				Marine life in distress
				Marine life viewing guidelines				Randomize
				Other	C			Anchor Answer Choice
JHR7572Q004		C	Please specify the other primary topic you were seeking information on.			N	Text area, no char limit	Skip Logic Group*	OE_Topic
JHR7572Q005		E	What type of publication were you looking for?	Fact sheets/handouts		Y	Radio button, one-up vertical	Skip Logic Group*	Publication
				Biological opinions
				Reports to congress
				Policy documents
				Draft regulatory documents
				Strategy/planning documents
				Fact sheets/handouts
				Biological opinions
				Analyses (e.g., environmental assessments)
				Educational materials				Randomize
				Other	F			Anchor Answer Choice
JHR7572Q006		F	Please specify the document you were looking for.			N	Text area, no char limit	Skip Logic Group*	OE_Publication
JHR7572Q007		O	What type of data were you seeking?	Catch/landings reports		Y	Radio button, one-up vertical	Skip Logic Group*	ScientificDate
				Recreational data
				Vessel identification
				Foreign trade (import/export products)
				Fishery products
				Stock assessments
				Fish surveys
				Economic data
				Social data
				Ecosystem data
				Maps
				Tools				Randomize
				Other	P			Anchor Answer Choice
JHR7572Q008		P	Please specify the type of scientific data you were seeking.			N	Text area, no char limit	Skip Logic Group*	OE_ScientificDate
JHR7572Q009			Did you find what you were looking for on the mobile site today?	Yes		Y	Radio button, one-up vertical		Looking For
				No
JHR7572Q010	Accomplish		Did you accomplish what you wanted to do today on this mobile site?	Yes	B	Y	Radio button, one-up vertical	Skip Logic Group*	Accomplish
				No	A
JHR7572Q011	OE_Accomplish	A	Please tell us why you were unable to accomplish your task today.			N	Text area, no char limit	Skip Logic Group*	Why Not Accomplish
JHR7572Q012		B	Was the information easy to find?	Yes		Y	Radio button, one-up vertical	Skip Logic Group*	Accomplish Experience
				No	B1
JHR7572Q013		B1	Why was this information difficult to find?			N	Text area, no char limit	Skip Logic Group*	Not Easy Accomplish
JHR7572Q014	Role		What is your primary role as a visitor to this mobile site today?	Commercial fisherman	I	Y	Radio button, one-up vertical	Randomize	Role
				Recreational fisherman	I
				Industry employee	A
				Government employee	B
				NGO employee
				Scientist	E
				Media
				General public
				Educator	F
				Student	G
				Native American
				Job-seeker				Skip Logic Group*
				Other	C			Anchor Answer Choice
JHR7572Q015		I	We understand that a vast majority of the visitors to our mobile site are fishermen, and we want to make it easier to find the information you need. If there is one improvement we could make to the mobile site, what would it be?			N	Text area, no char limit	Skip Logic Group*	Role - Fisherman, other
JHR7572Q016		A	What industry do you primarily represent?	Aquaculture		Y	Radio button, one-up vertical		Industry
				Fishery-related industries (e.g. processing, distribution)
				Recreation/Tourism				Skip Logic Group*
				Other	D
JHR7572Q017		D	The industry I primarily represent is:			N	Text area, no char limit	Skip Logic Group*	OE_Industry
JHR7572Q018			Please specify the type of agency you work for.	Local government		Y	Radio button, one-up vertical	Skip Logic Group*	Agency
				Congress
				NOAA
				Other federal agency
		B		State agency
				Other
JHR7572Q019		C	My primary role is:			N	Text area, no char limit	Skip Logic Group*	OE_Role
JHR7572Q020		E	What sector do you primarily work in?	Government		Y	Radio button, one-up vertical		Scientist
				Private industry
				University
				Other educational institution				Skip Logic Group*
				Other	Z
JHR7572Q021		Z	Please specify which scientific sector you primarily work in.			N	Text area, no char limit	Skip Logic Group*	OE_Scientist
JHR7572Q022		G	Please select your current grade level.	K-12 Student		Y	Radio button, one-up vertical		Student
				Undergraduate
				Graduate
				Doctorate				Skip Logic Group*
				Other
JHR7572Q023		F	Please select where you currently work.	K-12 school		Y	Radio button, one-up vertical		Educator
				College or university
				Other educational institution (e.g., museum, zoo, aquarium)				Skip Logic Group*
				Other	Y
JHR7572Q024		Y	Please specify the other location where you currently work.			N	Text area, no char limit	Skip Logic Group*	OE_Educator
JHR7572Q025	Visit Frequency		How often do you visit this mobile site?	This is my first visit		Y	Drop down, select one	Skip Logic Group*	Visit Frequency
				Once every 6 months or less often	A
				Once every few months	A
				Monthly	A
				Weekly	A
				Daily or more often	A
JHR7572Q026		A	Is this typically the first mobile site you visit when trying to obtain the fishery information you need?	Yes		Y	Radio button, one-up vertical	Skip Logic Group*	Visit Frequency - First mobile site Vimobile sited
				No	B
JHR7572Q027		B	What other mobile sites do you typically visit first, to find the fishery information you need?			N	Text area, no char limit	Skip Logic Group*	Visit Frequency_OE
JHR7572Q028			What is your preferred device for accessing the NOAA Fisheries mobile site?	Desktop		Y	Radio button, one-up vertical		Access Mobile Internet
				Mobile phone
				Tablet
JHR7572Q029			From what location were you accessing the NOAA Fisheries mobile site?	Home		Y	Radio button, one-up vertical		Mobile Location
				Work
				In transit
				Other
JHR7572Q030	Location		Which state or territory are you located in?	Alabama		Y	Drop down, select one		State
				Alaska
				American Samoa
				Arizona
				Arkansas
				California
				Colorado
				Connecticut
				Delaware
				District of Columbia
				Florida
				Georgia
				Guam
				Hawaii
				Idaho
				Illinois
				Indiana
				Iowa
				Kansas
				Kentucky
				Louisiana
				Maine
				Maryland
				Massachusetts
				Michigan
				Minnesota
				Minor Outlying Islands
				Mississippi
				Missouri
				Montana
				Nebraska
				Nevada
				New Hampshire
				New Jersey
				New Mexico
				New York
				North Carolina
				North Dakota
				Northern Mariana Islands
				Ohio
				Oklahoma
				Oregon
				Pennsylvania
				Puerto Rico
				Rhode Island
				South Carolina
				South Dakota
				Tennessee
				Texas
				U.S. Virgin Islands
				Utah
				Vermont
				Virginia
				Washington
				Washington D.C.
				West Virginia
				Wisconsin
				Wyoming
				I live outside of the United States
				Prefer not to respond
JHR7572Q031	OE_Improve Experience		What else would you like to share with us to help improve your online experience with www.fisheries.noaa.gov?			N	Text area, no char limit		Improve

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