CPSC DEI Focus Group: Hispanic Consumer Study

Focus Group Stimuli
Creative Stimuli
● These creative stimuli are used in Sections III of the focus group discussion. Please review the
stimuli in conjunction with the guide.
● The stimuli labels will NOT be shown to the respondents. Only the creative assets will be
displayed. However, we are labeling the creative here for review with the links.
Section III, questions 6-9 of guide
● Babies and Children
● Carbon Monoxide
● Seniors
● Tip Overs (Spanish Version)
● Pool Safely (Fins and Gills)
● Tip Overs (Spanish Holiday Social)
Babies and Children
● https://youtu.be/XtuRzkFqcr0c
Carbon Monoxide
● https://www.youtube.com/watch?v=hxbL7xsWzso&feature=youtu.be
Seniors
● https://www.youtube.com/watch?v=iSNFEC7AHp8
Tip Overs (Spanish Version)
● https://www.youtube.com/watch?v=YQKWGRbLJjU
Pool Safely (Fins and Gills)
● https://www.youtube.com/watch?v=Qv7sj-1AP3w
Tip Overs (Spanish Holiday Social)
● Spanish Version Anchor it! (hightail.com)

Section III, question 10 of guide
● Babies and Children
● Anchor it
● Carbon Monoxide
● Poison (Detergents)
Babies and Children - poster
● https://www.cpsc.gov/es/Safety-Education/Safety-Guides/cribs/volver-a-lo-basico
Anchor It - pub
● https://www.cpsc.gov/es/Safety-Education/Safety-Guides/Hogar-e-interiores-CasaBeb%C3%A9s-y-ni%C3%B1os-Muebles-mobiliario-y-decoraci%C3%B3n-Electr%C3%B3nicos-yseguridad-el%C3%A9ctrica/Fije-sus-muebles-y-televisores-proteja-a-sus-hijos

Focus Group Stimuli

Carbon Monoxide - poster
● https://www.cpsc.gov/es/Safety-Education/Safety-Guides/carbon-monoxide/seguridad-con-elmonoxido-de-carbono-0
Poison (Detergents)
● https://spaces.hightail.com/space/mH9egMtXHP