Navy CHINFO Quarterly Brand Opinion Survey

Navy Quarterly Brand Survey

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SURVEY:

Q1. In the past 30 days, which branches of the U.S. military have you heard, read, or seen anything about?

Navy

Air Force Army

Coast Guard Marines

Space Force

None

Q1a1. [If Navy selected]: Where did you read, see, or hear about the Navy?

TV commercial

Movie or television show

Newspaper Radio

Event

Word of mouth Twitter

Instagram Facebook Snapchat Reddit

YouTube TikTok

Other

Q1b. What did you read, see, or hear about the Navy?

Q1a2. [If Marines selected]: Where did you read, see, or hear about the Marine Corps?

TV commercial

Movie or television show Newspaper

Radio Event

Word of mouth Twitter

Instagram Facebook Snapchat Reddit

YouTube TikTok

Other

Q1b2. What did you read, see, or hear about the Marine Corps?

Q2. Generally, how much do you feel you know about the following branches of the U.S. military?

Q2a. Navy

A lot Some A little

Nothing

Q2b. Air Force

A lot Some A little

Nothing

Q2c. Army

A lot Some A little

Nothing

Q2d. Coast Guard

A lot Some A little

Nothing

Q2e. Marines

A lot Some A little

Nothing

Q2f. Space Force

A lot Some A little

Nothing

Q3. In general, how favorable of an opinion do you have about the following branches of the military?

Q3a. Navy

5 - Very favorable 4

3

2

1 - Very unfavorable

Q3b. Air Force

5 - Very favorable

4

3

2

1 - Very unfavorable

Q3c. Army

5 - Very favorable 4

3

2

1 - Very unfavorable

Q3d. Coast Guard

5 - Very favorable 4

3

2

1 - Very unfavorable

Q3e. Marines

5 - Very favorable 4

3

2

1 - Very unfavorable

Q3f. Space Force

5 - Very favorable

4

3

2

1 - Very unfavorable

Q4. For the U.S. Navy in particular, why would you say you have that opinion?

Q5a. Tell us your opinions about the size of the branches of the U.S. military. Do you think the size of the Navy should increase, decrease, or remain the same?

Increase

Remain the same Decrease

Don’t know

Q5b. Do you think the size of the Air Force should increase, decrease, or remain the same?

Increase

Remain the same Decrease

Don’t know

Q5c. Do you think the size of the Army should increase, decrease, or remain the same?

Increase

Remain the same Decrease

Don’t know

Q5d. Do you think the size of the Coast Guard should increase, decrease, or remain the same?

Increase

Remain the same Decrease

Don’t know

Q5e. Do you think the size of the Marine Corps should increase, decrease, or remain the same?

Increase

Remain the same Decrease

Don’t know

Q5f. Do you think the size of the Space Force should increase, decrease, or remain the same?

Increase

Remain the same

Decrease

Don’t know

Q6. There is much discussion on the amount of money Congress should spend for national defense. Do you think we are spending:

Too much Too little About right

Don’t know

Q6a. Do you think the amount of money we are now spending on the Navy is too much, too little, or about right?

Too much Too little

About right

Don’t know

Q6b. Do you think the amount of money we are now spending on the Air Force is too much, too little, or about right?

Too much Too little

About right

Don’t know

Q6c. Do you think the amount of money we are now spending on the Army is too much, too little, or about right?

Too much Too little About right

Don’t know

Q6d. Do you think the amount of money we are now spending on the Coast Guard is too much, too little, or about right?

Too much Too little

About right

Don’t know

Q6e. Do you think the amount of money we are now spending on the Marines is too much, too little, or about right?

Too much Too little

About right

Don’t know

Q6f. Do you think the amount of money we are now spending on the Space Force is too much, too little, or about right?

Too much Too little About right

Don’t know

Q7. The military has a budget for the upcoming year. What percent of the budget do you think should go to each of the following branches?

Navy

Air Force Army

Coast Guard

Marines

Space Force Total

Q8. What U.S. military service branch do you believe is the most important to national defense?

Space Force Marines

Air Force

Coast Guard Navy

Army

Q8a. Why you do you think that?

Q9. What U.S. military service branch do you believe is the most important to maintain our nation’s role in the global economy?

Coast Guard Space Force Army

Navy

Air Force Marines

Q10. In your opinion, why does America need a Navy? Please select up to 3.

Protecting trade shipment routes Humanitarian aid and disaster relief

Guaranteeing the prosperity of the United States Protecting the security of the country

Protecting the coastlines of the nation Securing the nation’s borders

Supporting multinational alliances Deter war

^{Other, please specify:}

Q11. What threats does the Navy protect the United States from?

Q12. Do you believe the size of the Navy's fleet (the number of ships, submarines, and airplanes they have) needs to:

Increase

Remain the same Decrease

Don’t know

Q13. How many ships do you think the Navy has?

Q14. How supportive are you of the Navy expanding its fleet?

Very supportive

Somewhat supportive Only a little supportive Not at all supportive

Q15. How capable do you think the Navy is to defend America compared to one year ago?

More capable Just as capable

Less capable

Q16a. How confident are you in the Navy's ability to protect the United States from threats?

Very confident

Somewhat confident Only a little confident

Not at all confident

Q16b. How confident are you in the ability of the Army to protect the United States from threats?

Very confident

Somewhat confident Only a little confident Not at all confident

Q16c. How confident are you in the ability of the Air Force to protect the United States from threats?

Very confident

Somewhat confident Only a little confident

Not at all confident

Q16d. How confident are you in the ability of the Coast Guard to protect the United States from threats?

Very confident

Somewhat confident Only a little confident

Not at all confident

Q16e. How confident are you in the ability of the Marines to protect the United States from threats?

Very confident

Somewhat confident Only a little confident Not at all confident

Q16f. How confident are you in the ability of the Space Force to protect the United States from threats?

Very confident

Somewhat confident Only a little confident Not at all confident

Q17. How confident are you in the Navy's ability to protect U.S. interests around the world?

Very confident

Somewhat confident Only a little confident

Not at all confident

Q18. What do you think are the greatest threats to U.S. interests? Please select up to 3.

• A foreign military invasion of U.S. territory

• A foreign military missile strike on U.S. territory

• A foreign military invasion of ally or partner territory

• A blockage by a foreign military of an international shipping route (ie, Suez Canal, Taiwan Strait, Malacca Strait, etc.)

• A cyber threat that holds a U.S. information system hostage

• Increasing military, economic, or technological influence of China

• Foreign terrorism

• Domestic terrorism

• Misinformation campaigns intended to cause confusion or division

• Threats from space debris, asteroids, foreign militaries in space

• Climate change

• COVID-19 or similar biological threats

• Government dysfunction (government shutdowns, national debt, etc.)

• Social dysfunction (riots, crime, violence, etc.)

• Other

Q19. How important is the U.S. Navy in protecting against those threats?

Very important

Somewhat important Not too important

Not at all important

Q20. How prepared do you think the U.S. Navy is to defend against those?

• Very prepared

• Not at all prepared

Q21. Which of the following comes closest to your view?

The Navy has lost its technological advantage over potential enemies of the U.S.

The Navy is in danger of losing its technological advantage over potential enemies of the U.S. The Navy maintains a clear technological advantage over potential enemies of the U.S.

Q22. Next, we would like you to think about the role the U.S. should play in trying to solve international problems. Do you think the U.S. should…

Take the leading role in world affairs

Take a major role, but not the leading role Take a minor role

Take no role at all in world affairs

Q23. Which of the following do you think is most important in determining America’s power and influence in the world?

Economic power Military strength

Culture

Ideology

Q23. Which statement do you agree with the most:

The U.S. must maintain more military might than the next most powerful country

The U.S. must maintain the same level of military might as the next most powerful country

The combined military might of the U.S. and its allies must match that of the next most powerful country

Q24. On a five-point scale, where 5 means strongly agree and 1 means strongly disagree, please rate your level of agreement with the following item.

Q24a. U.S. Navy presence in other countries' waters is an important way of showing our military strength to other countries.

5 - Strongly agree 4

3

2

1 - Strongly disagree

Q24b. In your opinion, how representative is the U.S. military of the American public?

5 - Very representative 4

3

2

1 - Not at all representative

Q24c. What U.S. military service branch do you believe is the most prestigious?

Space Force Navy

Marines Army

Air Force

Coast Guard

Q25. Finally, we would like to ask you a few questions for statistical purposes only.

Q25a. Have you, or has anyone currently living in your household, ever served in the

U.S. military in any branch or Service, including the Guard or Reserve? Please check all that apply.

Yes, myself

Yes, another member of my household No

Q25b. Which of the following best describes your interests? Please select all that apply.

Animal Welfare Art and culture Auto Work

Aviation

Beauty and Cosmetics Biking/Mountain Biking Boating/Sailing

Career Improvement Community/Charities Cooking/Food

Crafts

Current Affairs/Politics Dieting/Weight Loss

Environment or Wildlife Exercise

Fashion Fishing Gaming

Gardening Golf

Health

High Tech Living

Hiking/camping History

Home Improvement Hunting

Investing/Finance Parenting

Photography Reading

Religion/spirituality Science

Sewing/Knitting/Needlework Sports

Travel

Woodworking

Q25c. What is your total ANNUAL household income, before taxes? Please include income from wages and salaries, remittances from family members living elsewhere, farming, and all other sources.

Under $15,000

$15,000 to $24,999 $25,000 to $34,999 $35,000 to $44,999 $45,000 to $54,999 $55,000 to $74,999 $75,000 to $99,999

$100,000 or more