Navy CHINFO Quarterly Brand Opinion Survey

The Navy Chief of Information (CHINFO) is required to provide public affairs advice to the Secretary of the Navy and the Chief of Naval Operations. In order to provide informed advice, it is critical that CHINFO be able to assess the current communication environment, including current public opinion of the U.S. Navy and its operations, the popular media or social influencers of that environment, and recent trends that have changed that environment. CHINFO collects quantitative primary research data quarterly using an existing online panel of at least 1,000 randomly sampled American adults. Information collected includes extent and type of media exposure to the U.S. Navy; knowledge of, favorability toward, and likelihood to recommend the Navy; knowledge of and confidence in the roles the U.S. Navy; opinions on ideal size of and budget allocation to the Navy; opinions of Navy's capabilities; and opinions of threats facing the Navy and other military services. Quantitative research is also conducted at Navy events to determine the events’ impact on Americans' perception of their Navy. The research will assist the Navy in understanding the impact the events have in influencing participants' perceptions of the U.S. Navy.

The latest form for Navy CHINFO Quarterly Brand Opinion Survey expires 2026-10-31 and is listed under ICR 202212-0703-001.