Online Shopping Focus Group

Attachment 2
Recruiting Screener for only Individual In-Depth Interviews

SECTION 1: INTRODUCTION
Hello, my name is ____________, and I am calling on behalf of Fors Marsh Group, an independent
research firm. We will be conducting interviews about purchasing items online for a federal public
health agency. Each interview will be led by a trained researcher. You will be asked to view a few
websites where you could purchase toys or household items and give us your reactions and
opinions to those websites. The interview will be held at 1010 N. Glebe Rd. in Arlington, VA and last
about 60 minutes. If you choose to participate, you will receive $45 as a thank you for taking part
in the study. May I please speak with a [parent/grandparent] in your household to see if they are
qualified to participate in the study?
[REPEAT INTRO IF CALL WAS TRANSFERRED]
May I ask you a few questions to see if you are qualified to participate in the study?

Yes

[

]

[CONTINUE]

No

[

]

[THANK AND END]

Great! Before we begin, you should know that there are no wrong answers to the questions I’m
going to ask you. You also don’t have to answer any questions if you don’t want to. If an answer
leads to me ending the call, that is because we are looking for a diverse group and we may already
have enough similar candidates for this study. Any questions before we begin?

1

SECTION 2: SCREENER AND DEMOGRAPHIC QUESTIONS
PLEASE USE THE TERMINATION LANGUAGE BELOW FOR ANY RESPONSE THAT LEADS TO THE
ANSWER OPTION “[THANK AND END]”.

TERMINATION LANGUAGE: Thank you for taking the time to answer these
questions. Unfortunately, based on the responses you provided, you do not meet
the specifications we are looking for in this study. I appreciate your time and have
a good morning/afternoon/evening.
FOR PARENT GROUP:
1. Are you a parent/grandparent of a child?

Yes

[ ]

[CONTINUE] GO TO Q2

No

[ ]

[THANK AND END]

2. Are you a primary guardian of your child/grandchild (/children/grandchildren)? (For clarification,
does the child live in your home at least 50% of the time)

Yes

[ ]

[CONTINUE] GO TO Q3

No

[ ]

[THANK AND END]

3. How old are your children?

Years old

If <3 years or >6 years, [THANK AND END]

2

4. In the past year, approximately how many household items (e.g., kitchen appliance, vacuum)
have you purchased online?
5. In the past three months, approximately how many toys for your child/grandchild have you
personally purchased online?
6. When, if ever, was the last time you participated in a marketing research or survey research
study?

Within the past three months

[ ]

[THANK AND END]

More than three months ago

[ ]

[CONTINUE]

Never

[ ]

[CONTINUE]
[CONTINUE]

READ: Great. I have a few last questions to ensure that we speak to a variety of people during our
focus group sessions.
7. What is your gender?

Male

[ ]

Female

[ ]

[CONTINUE]

8. What is your age?
Years old
Note to recruiter: Please record age-range category.
18–24 years old

[ ]

25–34 years old

[ ]

35–44 years old

[ ]

45–54 years old

[ ]
3

[CONTINUE]

55–64 years old

[ ]

65–74 years old

[ ]

75 years or older

[ ]

9. Which of the following categories includes your race? You may select one or more races.
American Indian or Alaska Native

[ ]

Asian

[ ]

Black or African American

[ ]

Native Hawaiian or other Pacific Islander

[ ]

White

[ ]

[CONTINUE]

10. Are you Hispanic or Latino?
Yes

[ ]

No

[ ]

Refused

[ ]

[CONTINUE]

11. In your household, who typically purchases toys ONLINE for your child(ren)/grandchild(ren)
Myself

[ ]

Spouse

[ ]

[CONTINUE]

Both my spouse and
[ ]
myself
Other

[ ]

4

12. In your household, who
child(ren)/grandchild(ren)?
Myself

[ ]

Spouse

[ ]

typically

purchases

household

[CONTINUE]

Both my spouse and
[ ]
myself
Other

[ ]

13. What is the highest level of education that you have completed?
Less than high school

[ ]

High school graduate or GED

[ ]

Technical/vocational school

[ ]

Community college

[ ]

[CONTINUE]

Some college (1-3 years towards
[ ]
Bachelor’s degree)
College (Bachelor’s degree)

[ ]

Advanced degree (postgraduate
[ ]
degree)

5

items

ONLINE

for

your

SECTION 3: INVITATION TO PARTICIPATE IN INTERVIEW
Thank you for taking the time to speak with me today. We would like to invite you to
participate in an interview. The interview will take place in Arlington, VA. During this
interview, you will be viewing websites that are specific to purchasing items for a
child/grandchild. The interview will be audio/video recorded. You may not participate in this
study if you are not willing to be recorded.
The interview is being held on X, at 1010 N. Glebe Rd, Arlington, VA 22201 SUITE 510 and
will last approximately 60 minutes.
Your opinions are very important to us. You will be paid $45 in the form of ___________
(e.g., gift card, voucher, etc.). A light dinner will also be provided.
People who have been invited previously to participate in this type of project have found the
experience to be enjoyable and informative.

Are you interested in participating in this study?

Yes

[ ]

> CONTINUE

No

[ ]

> TERMINATE

READ: Great! Please be sure to be there 15 minutes before the scheduled start time to ensure that
the group starts on time. Additionally, please bring a government issued photo ID with you to the
study. Do you have a pen and paper? If you would like to provide your email address, I can send you
a confirmation with address and time?
Email address
[

] Open ended

1010 N. Glebe Rd. Arlington, VA 22201

6