CMS-10437.GenIC#23 - Study Initiation Request Form

CMS-10437.GenIC#23 - Study Initiation Request Form.docx

Generic Social Marketing & Consumer Testing Research (CMS-10437)

CMS-10437.GenIC#23 - Study Initiation Request Form

OMB: 0938-1247

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Study Initiation Request Form


Study Title:

Marketplace Open Enrollment Survey

Description:

Online survey to assess Health Insurance Marketplace consumer awareness, knowledge, perceptions, expectations, and experiences with Marketplace Open Enrollment.


Lead Researcher:


Matt W. Yuen, Ph.D.

Centers for Medicare and Medicaid Services

Office of Communications

Strategic Marketing Group

Division of Research


410-786-1520

[email protected]


Audience Characteristics:

All participants will be adults between 18 and 64 years of age who are:

  • Either currently uninsured or insured via a Marketplace health plan.

  • Live in a state that uses the Federally Facilitated Marketplace (Healthcare.gov)

Purpose of the Study:

The main goal is to examine awareness and knowledge of Marketplace Open Enrollment, and how this knowledge and awareness impacts Marketplace-related perceptions, expectations, and behaviors so that future outreach can be appropriately targeted

Methods to be Used:

Data will be collected via an online survey which will take approximately 15 minutes to complete.




Sample Size:

The total sample size for this research study will be 4,800 participants.

Items to be Included:

DG1-12, ISG1, HSG 2 -3, AWG2, AWG 4.,AWG5, BG1, BG5, BG8, BG10, DMG1, DMG4, ING1-4, IUG4, PG5-6, KG7, ING5



Timeline:

Data collection will begin when OMB approval is received and will be ongoing until burden hours are reached

Estimated Burden Hours:

4,800 participants x 15 minutes =1,200 hours

For Information on this project please contact:

Matt W. Yuen, Ph.D.

Office of Communications

Division of Research

410-786-1520

[email protected]



File Typeapplication/vnd.openxmlformats-officedocument.wordprocessingml.document
File TitleSocial Marketing & Consumer Testing Item Bank, OMB No. CMS 10437
SubjectOMB Clearance Package, OMB Number: CMS-10437, Social Marketing & Consumer Testing Research
AuthorCMS, OC
File Modified0000-00-00
File Created2024-09-06

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