Generic Social Marketing & Consumer Testing Research (CMS-10437)

The purpose of this submission is to request an Information Collection Request (ICR) generic clearance for a program of consumer research aimed at a broad audience of those affected by CMS programs including Medicare, Medicaid, Children's Health Insurance Program (CHIP), and health insurance marketplace (a.k.a. "exchanges"). This program extends strategic efforts to reach and tailor communications to beneficiaries, caregivers, providers, stakeholders, and any other audiences that would support the Agency in improving the functioning of the health care system, improve patient care and outcomes, and reduce costs without sacrificing quality of care. With the clearance, CMS will create a proactive process for rapid collection of data to inform development of communications as well as providing rapid feedback on service delivery for continuous improvement of programs and communications aimed at diverse CMS target audiences.

The latest form for Generic Social Marketing & Consumer Testing Research (CMS-10437) expires 2021-01-31 and can be found here.

CMS-10437.GenIC#3 - Medicare Open Enrollment Survey

Federal Enterprise Architecture: Health - Health Care Services

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