Description:
CMS
will be conducting quantitative research with the administration
of a national survey. The national survey will be conducted with
consumers who currently have health insurance through the Health
Insurance Marketplace or are uninsured, and people who currently
have Medicare. The survey is designed to examine confidence in
making healthcare decisions, confidence in ability to understand
key health insurance concepts, health insurance knowledge, and
health insurance decision making specific to the Health Insurance
Marketplace and Medicare. Utilizing the answers from the
confidence and health insurance knowledge sections, will give
insight regarding how health insurance literacy impacts health
insurance decisions.
The
segmented results will help inform both Marketplace and Medicare
personas and identify areas for improvement in outreach and
communication with these consumers. The survey results will be
foundational in informing CMS where participants (both Medicare
and Marketplace) outreach materials and communication to educate
and support navigating the complexities of health insurance
effectively.
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Lead
Researcher:
Matthew
Yuen, PhD, MPH
Centers
for Medicare and Medicaid Services
Office
of Communications
Strategic
Marketing Group
Division
of Research
410-786-1520
[email protected]
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Audience
Characteristics:
Participants
will be selected based on the following characteristics for
Marketplace
participants:
Medicare
participants:
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Purpose
of the Study:
This
project is designed to examine health insurance literacy among
Marketplace and Medicare target audiences and how this factor
impacts decision-making.
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Methods
to be Used:
We
will conduct one online survey with Marketplace and Medicare
participants. The survey will utilize a panel of respondents
which will be sent a link to the survey to respond to. CMS will
utilize a quota to ensure that the sample of responses will meet
the targeted survey sample.
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Sample
Size:
The
total sample size for this research study will be 2,400
participants (1,000 Medicare and 700 Uninsured, and 700
Marketplace).
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Items
to be Included:
DG2,
DG12, ING1, ING2, ATG1, KG7, PE4, DG1, DG3, DG4, DG5, DG6, DG9,
DG10
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Timeline:
Data
collection will begin in April 2024 (or after OMB clearance) and
continue until burden hours are reached
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Estimated
Burden Hours:
2,400
participants x 15 minutes = 600 hours
Estimated
Cost:
2400
respondents) x (0.25 hours/response) x (1 response/respondent) x
($22.96/hour*) = $13,766
*Based
on BLS occupation code for All Occupations (00-0000)
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