Adherence Potential and Patient Preference in Prescription Drug Promotion
New collection (Request for a new OMB Control Number)
No
Regular
12/10/2024
table that charts list comparision
Requested
Previously Approved
36 Months From Approved
12,584
0
1,293
0
0
0
This research is designed to experimentally examine the role of adherence and patient preference claims in prescription drug promotion. We will ask whether the presence or absence of an implied adherence claim and/or an adherence-related patient preference claim affect consumersâ and primary care physiciansâ (PCPsâ) behavioral intentions or risk, benefit, and adherence perceptions. To complete this research, we propose the following design for a total of eight study conditions (experimental groups): 2 (patient preference claim) x 2 (adherence claim) x 2 (disclosure). Each participant will see one of eight versions of a static web page for a fictitious prescription type 2 diabetes treatment. They will answer a survey designed to take no more than 15 minutes to complete regarding their perceptions of the drugâs risks, benefits, and effect on adherence. Consumers and PCPs will receive slightly different versions of the web page and survey, and their data will be analyzed separately. Results will help inform considerations around adherence and adherence-related patient preference claims in prescription drug promotion.
On behalf of this Federal agency, I certify that the collection of information encompassed by this request complies with 5 CFR 1320.9 and the related provisions of 5 CFR 1320.8(b)(3).
The following is a summary of the topics, regarding the proposed collection of information, that the certification covers:
(i) Why the information is being collected;
(ii) Use of information;
(iii) Burden estimate;
(iv) Nature of response (voluntary, required for a benefit, or mandatory);
(v) Nature and extent of confidentiality; and
(vi) Need to display currently valid OMB control number;
If you are unable to certify compliance with any of these provisions, identify the item by leaving the box unchecked and explain the reason in the Supporting Statement.