New collection (Request for a new OMB Control Number)
No
Regular
Approved with change
03/05/2026
07/09/2025
table that charts list comparision
Inventory as of this Action
Requested
Previously Approved
03/31/2029
36 Months From Approved
4,764,470
0
0
249,771
0
0
0
0
0
âThe Real Costâ Monthly Implementation Assessment (MIA) is a repeated cross-sectional survey that will be conducted using web-based surveys that are self-administered on personal computers or web enabled mobile devices to collect rapid data on âThe Real Costâ campaign content. The purpose of the MIA study is to provide a rapid and flexible method for collecting data on campaign exposure, awareness, attention, and processing, as well as receptivity to both in-market stimuli and stimuli in development, to understand the extent to which âThe Real Costâ is being received by the intended audience and successfully delivered to the intended audience.
On behalf of this Federal agency, I certify that the collection of information encompassed by this request complies with 5 CFR 1320.9 and the related provisions of 5 CFR 1320.8(b)(3).
The following is a summary of the topics, regarding the proposed collection of information, that the certification covers:
(i) Why the information is being collected;
(ii) Use of information;
(iii) Burden estimate;
(iv) Nature of response (voluntary, required for a benefit, or mandatory);
(v) Nature and extent of confidentiality; and
(vi) Need to display currently valid OMB control number;
If you are unable to certify compliance with any of these provisions, identify the item by leaving the box unchecked and explain the reason in the Supporting Statement.
(CTP) [Wave 1 Survey] The Real Cost Monthly Implementation Assessment