NAVY ADVERTISING EFFECTIVENESS STUDY (NAES)

ICR 199605-0703-002

OMB: 0703-0032

Federal Form Document

Forms and Documents
Document
Name
Status
No forms / supporting documents in this ICR. Check IC Document Collections.
IC Document Collections
IC ID
Document
Title
Status
37551
Migrated
ICR Details
0703-0032 199605-0703-002
Historical Active 199403-0703-001
DOD/NAVY
NAVY ADVERTISING EFFECTIVENESS STUDY (NAES)
No material or nonsubstantive change to a currently approved collection   No
Regular
Approved without change 05/28/1996
Retrieve Notice of Action (NOA) 05/28/1996
  Inventory as of this Action Requested Previously Approved
07/31/1997 07/31/1997 05/31/1997
1,000 0 2,000
500 0 1,000
0 0 0

USED TO MEASURE ADVERTISING EFFECTIVENESS AND PROVIDE DATA FOR STATEGIES TO BE USED IN ADVERTISING. THE AFFECTED PUBLIC INCLUDES NON-PRIOR SERVICE MALES, 16-21 YEARS OF AGE, WITHIN THE U.S. THIS INFORMATION IS NEEDED TO DETERMINE MANAGEMENT DECISIONS ON OBJECTIVES AND STRATEGIES OF ADVERTISING, MEDIA SELECTION, AND THE EVALUATION OF THE ADVERTISING AND RECRUITING PROCESS.

None
None


No

1
IC Title Form No. Form Name
NAVY ADVERTISING EFFECTIVENESS STUDY (NAES)

  Total Approved Previously Approved Change Due to New Statute Change Due to Agency Discretion Change Due to Adjustment in Estimate Change Due to Potential Violation of the PRA
Annual Number of Responses 1,000 2,000 0 -1,000 0 0
Annual Time Burden (Hours) 500 1,000 0 -500 0 0
Annual Cost Burden (Dollars) 0 0 0 0 0 0
No
Yes

$0
No
No
Uncollected
Uncollected
Uncollected
Uncollected

  No

On behalf of this Federal agency, I certify that the collection of information encompassed by this request complies with 5 CFR 1320.9 and the related provisions of 5 CFR 1320.8(b)(3).
The following is a summary of the topics, regarding the proposed collection of information, that the certification covers:
 
 
 
 
 
 
 
    (i) Why the information is being collected;
    (ii) Use of information;
    (iii) Burden estimate;
    (iv) Nature of response (voluntary, required for a benefit, or mandatory);
    (v) Nature and extent of confidentiality; and
    (vi) Need to display currently valid OMB control number;
 
 
 
If you are unable to certify compliance with any of these provisions, identify the item by leaving the box unchecked and explain the reason in the Supporting Statement.
05/28/1996


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