Section 73.1212 requires a broadcast
station to identify the sponsor of any matter transmitted for
consideration. Section 76.1615 states that, when a cable operator
engaged in origination cablecasting presents any matter for which
consideration is provided to such cable television system operator,
the cable television system operator, at the time of the telecast,
shall identify the sponsor. For both sections, for advertising
commercial products or services, the mention of the sponsor's name
or product, when it is clear that the mention of the product
constitutes sponsorship identification, is ....
On behalf of this Federal agency, I certify that
the collection of information encompassed by this request complies
with 5 CFR 1320.9 and the related provisions of 5 CFR
1320.8(b)(3).
The following is a summary of the topics, regarding
the proposed collection of information, that the certification
covers:
(i) Why the information is being collected;
(ii) Use of information;
(iii) Burden estimate;
(iv) Nature of response (voluntary, required for a
benefit, or mandatory);
(v) Nature and extent of confidentiality; and
(vi) Need to display currently valid OMB control
number;
If you are unable to certify compliance with any of
these provisions, identify the item by leaving the box unchecked
and explain the reason in the Supporting Statement.