Sections 73.1212, 76.1615 and 76.1715, Sponsorship Identification

Section 73.1212 requires a broadcast station to identify the sponsor of any matter transmitted for consideration. Section 76.1615 states that, when a cable operator engaged in origination cablecasting presents any matter for which consideration is provided to such cable television system operator, the cable television system operator, at the time of the telecast, shall identify the sponsor. For both sections, for advertising commercial products or services, the mention of the sponsor's name or product, when it is clear that the mention of the product constitutes sponsorship identification, is all that is required. Sections 73.1212 and 76.1715 state that, with respect to sponsorship announcements that are waived when the broadcast/origination cablecast of "want ads" sponsored by an individual, the licensee/operator shall maintain a list showing the name, address and telephone number of each such advertiser.

The latest form for Sections 73.1212, 76.1615 and 76.1715, Sponsorship Identification expires 2021-06-30 and can be found here.

Sections 73.1212, 76.1615 and 76.1715, Sponsorship Identification

Federal Enterprise Architecture: General Government - Central Records & Statistical Mgt