Sections 73.1212, 76.1615 and 76.1715, Sponsorship Identification

ICR 200811-3060-007

OMB: 3060-0174

Federal Form Document

Forms and Documents
Document
Name
Status
Supporting Statement A
2008-11-12
ICR Details
3060-0174 200811-3060-007
Historical Active 200512-3060-008
FCC MB
Sections 73.1212, 76.1615 and 76.1715, Sponsorship Identification
Extension without change of a currently approved collection   No
Regular
Approved without change 12/19/2008
Retrieve Notice of Action (NOA) 11/17/2008
  Inventory as of this Action Requested Previously Approved
12/31/2011 36 Months From Approved 02/28/2009
1,711,990 0 1,693,122
224,971 0 112,096
31,819 0 0

Section 73.1212 requires a broadcast station to identify the sponsor of any matter transmitted for consideration. Section 76.1615 states that, when a cable operator engaged in origination cablecasting presents any matter for which consideration is provided to such cable television system operator, the cable television system operator, at the time of the telecast, shall identify the sponsor. For both sections, for advertising commercial products or services, the mention of the sponsor's name or product, when it is clear that the mention of the product constitutes sponsorship identification, is all that is required. Sections 73.1212 and 73.1215 state that, with respect to sponsorship announcements that are waived when the broadcast/origination cablecast of "want ads" sponsored by an individual, the licensee/operator shall maintain a list showing the name, address and telephone number of each such advertiser.

US Code: 47 USC 4(i), 317 and 507 Name of Law: Communications Act of 1934, as amended
  
None

Not associated with rulemaking

  73 FR 52355 09/09/2008
73 FR 67867 11/17/2008
No

  Total Approved Previously Approved Change Due to New Statute Change Due to Agency Discretion Change Due to Adjustment in Estimate Change Due to Potential Violation of the PRA
Annual Number of Responses 1,711,990 1,693,122 0 0 18,868 0
Annual Time Burden (Hours) 224,971 112,096 0 0 112,875 0
Annual Cost Burden (Dollars) 31,819 0 0 0 31,819 0
No
No
The Commission has adjustments to the total annual burden hours and total annual cost which is due to the Commission re-evaluating its annual burden and cost for this collection. This supporting statement more accurately reflects that burden hours and annual cost burden. There are no program changes to this information collection.

$0
No
No
Uncollected
Uncollected
Uncollected
Uncollected
Hope Cooper 202 418-1450 [email protected]

  No

On behalf of this Federal agency, I certify that the collection of information encompassed by this request complies with 5 CFR 1320.9 and the related provisions of 5 CFR 1320.8(b)(3).
The following is a summary of the topics, regarding the proposed collection of information, that the certification covers:
 
 
 
 
 
 
 
    (i) Why the information is being collected;
    (ii) Use of information;
    (iii) Burden estimate;
    (iv) Nature of response (voluntary, required for a benefit, or mandatory);
    (v) Nature and extent of confidentiality; and
    (vi) Need to display currently valid OMB control number;
 
 
 
If you are unable to certify compliance with any of these provisions, identify the item by leaving the box unchecked and explain the reason in the Supporting Statement.
11/17/2008


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