Attachment 11b - Campaign Materials

Attachment 11b - Campaign Materials creative concepts_part 1.pdf

The Effectiveness of Teen Safe Driving Messages and Creative Elements on Parents and Teens

Attachment 11b - Campaign Materials

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It’s time
for that BIG TALK
with your teen.
It’s not about sex. It’s not about drugs.
It’s simply the most important conversation
you can have with your child,
and it can save a life.

Talk with your teen about safe driving.
Believe it or not, they will listen.
Do it now, then keep talking.

800.555.TALK

|

drivesmart.org

It’s time
for that BIG TALK
with your teen.
It’s not about sex. It’s not about drugs.
It’s simply the most important conversation
you can have with your child,
and it can save a life.

Talk with your teen about safe driving.
Believe it or not, they will listen.
Do it now, then keep talking.

800.555.TALK

|

drivesmart.org

16 years old. Great student.
Keeps his room clean.
Listens to Mom and Dad.
He can still die in a car crash.

Being a good kid doesn’t make you a good driver. The fact is that motor vehicle
crashes are the leading cause of death for 15- to 20-year-olds. And there is
one simple reason—lack of experience behind the wheel. Good parents help
their kids build road skills and good driving habits. Sit down and talk with your
teen. Draft a safe driving contract. Because crashes can happen to any kid.

Visit www.drivesmart.org

AS A PARENT:
TRUST YOUR INSTINCTS
Teen drivers have much higher
crash rates than any other
age group, because they lack
experience. You can make a
difference and keep your young
driver safe. Get educated and
enforce your state’s Graduated
Drivers License (GDL) laws with
your teen. GDL ensures your
teen gets the driving experience
they need to prevent a deadly
crash. Hand over the keys
with confidence.

EN
TALK TO YOUR TE
RIVING
ABOUT SMART D
Learn how at

drivesmart.org

PARENTS: YOU CAN
MAKE A DIFFERENCE
Teen drivers have much higher
crash rates than any other
age group because they lack
experience. Graduated Driver
Licensing (GDL) laws allow
teens to gain experience under
low-risk conditions before they
face situations that increase the
likelihood of a crash, such as
driving at night and driving with
teen passengers. Get educated
and enforce your state’s GDL laws
with your teen. Hand over the
keys with confidence.

EN
TALK TO YOUR TE
RIVING
ABOUT SMART D
Learn how at

drivesmart.org


File Typeapplication/pdf
File TitleCDC_TeenSafeDrivingAdsHoriz_v5.indd
AuthorGlassberg, Lisa
File Modified2007-05-08
File Created2006-12-20

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