Form 1 NCI Cancer Bulletin Survey

Formative Research, Pretesting, and Customer Satisfaction of NCI's Communication and Education Resources (NCI)

Cancer Bulletin Survey 2010_4-19-2010

2010 NCI Cancer Bulletin Reader Survey (sub-study #1)

OMB: 0925-0046

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NCI Cancer Bulletin Survey

Survey Announcement Message

Dear Reader,

The National Cancer Institute (NCI) has been publishing the NCI Cancer Bulletin since 2004. We see you, the subscriber, as an important source of information on how to improve the newsletter and help ensure that the needs of readers are met. We would appreciate your participation in a brief survey to gather feedback on the NCI Cancer Bulletin. Your participation is extremely valuable.

To complete the survey, please go to http://www.cancer.gov/ncicancerbulletinsurvey either by clicking on the URL address or copying and pasting it into your browser. Please complete the survey no later than Friday, June 18, 2010.

It will take approximately 10 minutes to complete and your responses will be anonymous.

Thank you in advance for your comments. We welcome your input and look forward to sharing the results of the survey in an upcoming issue of the NCI Cancer Bulletin.



Sincerely,

The NCI Cancer Bulletin Staff






Survey Instrument


OMB # 0925-0046

Exp. Date: 2/28/2013



Thank you for agreeing to complete this brief survey to gather feedback on the NCI Cancer Bulletin. Your participation is extremely valuable and will help us serve you better.

This survey should take approximately 10 minutes to complete. NCI encourages you to complete the entire survey at one sitting. Please note that once you begin the survey, you will not be able to leave it and then resume and complete it later from the point at which you stopped. If you have any general or technical questions about the survey, please contact Tom Lehman from the Academy for Educational Development at (202) 884-8863 or email [email protected].

If you have any other feedback on the NCI Cancer Bulletin, please send it to the editorial staff at [email protected].





Public reporting burden for this collection of information is estimated to average 10 minutes per response, including the time for reviewing instructions, searching existing data sources, gathering and maintaining the data needed, and completing and reviewing the collection of information. An agency may not conduct or sponsor, and a person is not required to respond to, a collection of information unless it displays a currently valid OMB control number. Send comments regarding this burden estimate or any other aspect of this collection of information, including suggestions for reducing this burden, to: NIH, Project Clearance Branch, 6705 Rockledge Drive, MSC 7974, Bethesda, MD 20892-7974, ATTN: PRA (0925-0046-01). Do not return the completed form to this address.

Your participation in this survey is completely voluntary. Please be assured that your responses will be kept confidential and will not be disclosed to anyone outside NCI or its contractor, the Academy for Educational Development, except as otherwise required by law. Data will be provided to NCI in aggregate form only, with any potentially identifying information removed. You may skip any questions that you prefer not to answer.









About You


1. Which ONE of the following best describes you as a subscriber to the NCI Cancer Bulletin?

Please choose one answer from among the options below.


Physician [SKIP TO Q1a]


Nurse / nurse practitioner [SKIP TO Q2]


Other medical / health professional [SKIP TO Q1b]


Researcher / scientist [SKIP TO Q1c]


Advocate [SKIP TO Q2]


Other professional [SKIP TO Q1d]


Student [SKIP TO Q1e]


Cancer patient / survivor [SKIP TO Q2]


Cancer patient family member / friend [SKIP TO Q2]


Member of the general public [SKIP TO Q2]



1a. Which ONE of the following best describes the type of physician you are? Please choose one answer from among the options below.


General / family practitioner

Oncologist

Other specialist (please specify _____________)

[SKIP TO Q2]

1b. Which ONE of the following best describes the type of other medical / health professional you are? Please choose one answer from among the options below.


Case manager / social worker

Psychologist

Genetic counselor

Dietitian / nutritionist

Cancer registrar

Medical physicist

Pharmacist

Public health professional

Health care administrator

Other medical / health professional (please specify _____________)

[SKIP TO Q2]


1c. Which ONE of the following best describes the type of researcher / scientist you are? Please choose one answer from among the options below.


Principal investigator / lead researcher

Research manager / coordinator

Research analyst / associate

Research assistant

Other researcher / scientist (please specify _____________)

[SKIP TO Q2]


1d. Which ONE of the following best describes the type of other professional you are? Please

choose one answer from among the options below.


Librarian / information professional

Information technology professional

Journalist

Administrator / manager

Communications professional

Teacher / educator

Other professional (please specify _____________)

[SKIP TO Q2]

1e. Which ONE of the following best describes the type of student you are? Please

choose one answer from among the options below.


Medical student

Graduate student

College / undergraduate student

Other student (please specify _____________)


2. In which country do you live?


[Provide a drop down menu of country options, with United States at the top of the list]


Other (please specify): _________________


3. Do you work for the National Cancer Institute (NCI)? (Please choose one)


Yes, I currently work for the NCI

No, but I have worked for the NCI in the past

No, and I have never worked for the NCI



4. Which of the following online communication tools have you looked at or used in the past year? (Check all that apply)

Blogs or other sites where individuals can post their thoughts and opinions

Yahoo Groups or other e-mail groups

Facebook, MySpace, Ning, or other social networking sites

Twitter or other microblogs

Delicious, Digg or other bookmarking sites

YouTube or other video sharing sites

RSS or other syndication feeds

Other (please describe): ___________________________




5. In addition to the NCI Cancer Bulletin, what other sources have you used to get news on cancer-related topics in the past year? (Check all that apply)

Other NCI newsletters (e.g., NCI division newsletters)

NCI Web site (www.cancer.gov)

Cancer-specific organizations other than NCI (e.g., American Cancer Society)

Health / medical Web sites (e.g., WebMD, Medline)

Other Web sites (not health / medical)

Social media (e.g., blogs, Facebook, Twitter, etc.)

Mainstream media (e.g., TV, radio, newspapers, magazines)

Professional meetings and conferences

Professional journals and publications (e.g., JAMA)

Health care providers (e.g., physician, nurse)

Family and/or friends

Co-workers

Cancer support groups

Other (please describe): ___________________________



6. Do you ever seek information about cancer in a language other than English?


No

Yes (Please specify the language: __________________)


7. There are select NCI Cancer Bulletin articles available in Spanish. Are you interested in receiving NCI Cancer Bulletin articles in Spanish? (Please choose one)


Yes

No

Don’t know / Not sure



Your NCI Cancer Bulletin Subscription



8. Approximately how long have you been receiving the NCI Cancer Bulletin? (Please choose one)


Less than 3 months

3 months to less than 1 year

1 year to less than 2 years

2 years or longer



9. How did you first learn about the NCI Cancer Bulletin? (Please choose one)

[Order of response options to rotate randomly, except the first and last two response options]

When I started receiving email messages that linked to it

Through an organization (please specify: _________)

At a meeting or conference

Through the mainstream media (e.g., TV, radio, newspapers, magazines)

Through a post on a social networking Web site (e.g., Facebook, MySpace, Twitter)

Through www.cancer.gov

Through a Web site other than www.cancer.gov (please specify: _________)

Through an Internet search engine (e.g., Google search)

It was forwarded to me by an NCI staff member

It was forwarded to me by someone who does not work for the NCI

A friend / relative / co-worker told me about it but did not forward the issue or link

A doctor or other health care provider told me about it but did not forward the issue or link

From working at or receiving funding from the NCI

Other (please specify: _________)

I don’t know / I’m not sure


Reading the NCI Cancer Bulletin


10. Which reason best describes why you continue to read the NCI Cancer Bulletin? (Please choose

one) [Order of response options to rotate randomly, except first and last response options]


I have stopped reading the NCI Cancer Bulletin [Skip to Q21]

To stay informed of the most recent cancer research findings

To gain or maintain professional knowledge

To receive information on research funding opportunities

To gain knowledge about a specific cancer

To stay informed of the latest developments and activities at the National Cancer Institute

I or someone I know was diagnosed with cancer or undergoing treatment

To find out about clinical trials

The general content is of interest to me

There is a specific or recurring section or feature that is of interest to me (please specify: _________)

It comes from the National Cancer Institute

Other (please specify: _________)



11. How frequently, if ever, do you forward issues of or links to the NCI Cancer Bulletin to other people? (Please choose one)


Very frequently

Fairly often

Only occasionally

Never



12. Which of the following statements best describes how you usually read the NCI Cancer

Bulletin? (Please choose one) [Order of items will be randomized, except last response option.]


I read it on a computer

I read it on a mobile device (e.g., Blackberry, iPhone, Droid)

I print it on paper to read it

Other (please describe): ____________



13. Since you began receiving the NCI Cancer Bulletin, estimate how many issues you have read, at least in part. (Please choose one)


Every one or almost every issue

More than half of the issues

About half of the issues

Fewer than half of the issues but more than a few

Only a few issues

None of the issues [SKIP TO Q21]



14. How thoroughly do you typically read the NCI Cancer Bulletin when you do read it? (Please choose one)


I read every article or almost every one

I read most of the articles

I read what interests me and skim the rest

I skim the document and don’t usually read entire articles / sections

I don’t really look at it or read it when I receive it [SKIP TO Q21]


15. When you read the NCI Cancer Bulletin, how often do you read the following sections: [AED will work with the survey developer to add images indicating where in the NCI Cancer Bulletin these sections are located.]



Always

read

Often

read

Occasionally read

Never

read

Don’t

know

News

Featured Article

Cancer Research Highlights

In Depth

Special Report / Spotlight / A Closer Look

Profiles in Cancer Research

Cancer Center Profile

Featured Clinical Trial

Community Update

Commentary

Director’s Update

Guest Commentary

A Conversation With

Updates

FDA Updates

Legislative Updates

Cancer.gov Updates

Notes

Your Thoughts and Opinions on the NCI Cancer Bulletin


16. How useful do you find the content in each of the following sections of the NCI Cancer Bulletin? (Please choose one for each item below) [AED will work with the survey developer to add images indicating where in the NCI Cancer Bulletin these sections are located. AED will also inquire about including video still frames.]



Very

useful

Moderately useful

Not too useful

Not at all

useful

Don’t

know

News

In Depth

Commentary

Updates

Inside NCI videos

In Their Own Words videos



17. Please indicate your level of agreement or disagreement with the following statements about the NCI Cancer Bulletin. (Please choose one for each item below) [Order of items will be randomized.]



Strongly agree

Agree

Disagree

Strongly disagree

Don’t

know

The information is not as timely as I would like it to be.

It is written in a way that is easy for me to understand.

The information is redundant with other sources I use.

It is comprehensive in its coverage of cancer.

Some of the articles are too long.

It is a credible source of information on cancer.

It is visually appealing.

It is hard for me to navigate and find what I’m looking for.

Overall, the content is very informative.

It is a good way for me to stay up-to-date on cancer topics.

It should include more information about NCI resources.



18. In general, how would you describe the level of scientific and technical detail in NCI Cancer Bulletin articles? (Please choose one)


Too much

Just right

Not enough

I don’t know/I’m not sure


19. Overall, how do you rate the NCI Cancer Bulletin as a reliable source of cancer information? (Please choose one)


Very poor








Outstanding

0

1

2

3

4

5

6

7

8

9

10


20. How likely are you to recommend subscribing to the NCI Cancer Bulletin to a friend or colleague? (Please choose one)


Very likely

Somewhat likely

Not very likely

Not at all likely



21. What topics or content would you like to see covered (or covered more often or more thoroughly) in the NCI Cancer Bulletin?


______________________ ______________________ ______________________



22. Do you have any other suggestions to improve the NCI Cancer Bulletin?


_________________________________________________________________________


_________________________________________________________________________




Thank you for completing this survey. Your information will be invaluable as

we work to improve the quality of the NCI Cancer Bulletin.


National Cancer Institute

Office of Communications and Education

3



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File TitleAppendix A—NCI Cancer Bulletin Survey
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