Various Customer Feedback Activities

WB&A Market Research

February 2013

Job No. 13-445

DATA USER FOCUS GROUPS

RECRUITMENT QUESTIONNAIRE

RESPONDENT'S NAME:__________________________________________________

COMPANY/ORGANIZATION NAME:________________________________________

ADDRESS:_____________________________________________________________

CITY:_____________________________ STATE:____________ ZIP:_____________

TELEPHONE NUMBER: ( )_____________________________________________

EMAIL ADDRESS:_______________________________________________________

DATE OF GROUP:__________________TIME OF GROUP: (Circle one) 6pm/8pm

INTERVIEWER:________________________ DATE RECRUITED:________________

(ASK TO SPEAK TO THE PERSON ON LIST OR WHO IS RESPONSIBLE FOR GATHERING AND ANALYZING STATISTICAL INFORMATION AND DATA.)

(READ:) Hello, my name is ________________from ________________, a local public opinion and market research firm. We're conducting a short survey on behalf of the U.S. Department of Commerce and I'd like to ask you a few questions. This is not a sales call of any kind. This is a public opinion survey that will take less than five minutes.

A. (RECORD GENDER. DO NOT ASK.)

01 Male  GET A MIX

02 Female

1. First of all, which of the following best describes the organization where you are employed? (READ LIST.)

01	Federal government agency		CONTINUE
02	State or local government agency		CONTINUE
03	Academic institution		CONTINUE
04	Private sector company or business		CONTINUE
05	Non-profit organization or association		CONTINUE
95	Other		THANK AND TERMINATE
99	Not employed		THANK AND TERMINATE

2. As a part of your job responsibilities, do you gather and analyze statistical data about the economy, your industry or your community for making business decisions (such as, for forecasting, marketing, competitive analysis, business development, etc.)?

01	Yes		CONTINUE
02	No		ASK TO SPEAK TO THAT PERSON AND BEGAN BY READING INTRODUCTION.

3. Which of the following best describes the source of the statistical data you use? (READ LIST.)

01	The data is originated entirely within your organization		LIMIT 2 PER GROUP
02	The majority is originated from within your organization, but you also use some data from outside sources		LIMIT 2 PER GROUP
03	The majority comes from sources outside of your organization, but you also use some data originated within, or		CONTINUE
04	The data is originated entirely from sources outside your organization		CONTINUE

4. How long have you been employed in a position where your responsibilities involve the gathering and analysis of statistical data? (READ LIST.)

01	Less than three years or		LIMIT 2 PER GROUP
02	More than three years.		CONTINUE

5. Which of the following sources do you use to obtain statistical data or information about the economy or your industry on a regular basis?

		Yes	No
a.	Trade or industry associations		
b.	Trade publications		
c.	Federal Government sources				AT LEAST ONE-HALF OF THE GROUP MUST ANSWER YES TO ONE OR MORE OF THESE
d.	State Government sources			
e.	Local Government sources			
f.	State Data Centers			
g.	Local Chambers of Commerce		
h.	Other third-party providers		
i.	Other source: (SPECIFY)		

6. How would you describe your use of statistical data about the economy or your industry?

01	Heavy user of statistical data		CONTINUE
02	Moderate user of statistical data		CONTINUE
03	Occasional user of statistical data		THANK AND TERMINATE
04	Don’t know		THANK AND TERMINATE

7. Are you familiar with any of the following tools and systems for accessing Census Bureau statistical data and which, if any, do you or have you used?

		Heard of		Don’t know /not sure	Q7A. IF YES: Use/Have Used
		Yes	No		Yes	No
a.	American FactFinder	01	02	99	01	02
b.	DataFerrett	01	02	99	01	02
c.	Quick Facts	01	02	99	01	02
d.	Easy Stats	01	02	99	01	02
e.	Censtats	01	02	99	01	02

(AT LEAST 3/4 OF THE GROUP MUST HAVE HEARD OF OR USED ONE OR MORE OF THESE.)

8. What is the type or nature of your business or organization? That is, what does your company or organization do? (PROBE AND CLARIFY.)

9. What is your title or role in your business or organization?

INVITE QUALIFIED RESPONDENT TO GROUP.

We are conducting a group discussion among local area data users such as yourself on behalf of the U.S. Department of Commerce regarding their use and awareness of sources for statistical data. Please be assured that this will not be a sales meeting. It is a part of a market research study. We think that you will find the discussion very interesting and we'd very much like to include your opinions.

Group A –	Month	Day	6:00 pm
Group B –	Month	Day	8:00 pm

The discussion is scheduled for XXX XX^th at 6:00 pm at XXXXXXX. You will be provided $xxx for attending as a token of our appreciation for your time and opinions. This discussion will last about 2 hours and refreshments will be served.

In addition, anyone who arrives at least 15 minutes prior to the group will be entered into a raffle for an additional $100.

Will you be able to attend?

01	Yes	 CONTINUE
02	No	 THANK AND TERMINATE

May I please have your full name and confirm your telephone number? Also, so that I may send you a reminder and confirmation letter with directions, may I please have your complete mailing address, including zip code (also, email address)? (PLACE ALL INFORMATION ON FRONT OF SCREENER)

To repeat, the group is scheduled for: XXXX XX^th at 6:00 pm at XXXXXX. If for some reason you are unable to attend, please call us immediately so we can invite another participant. We are only inviting a small number of people to the discussion.

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