494 AHRQ 494 AHRQ email 1-25-12

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Overview

Current Model Qsts
Current CQs

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Sheet 1: Current Model Qsts

Model Instance Name:
AHRQ e-mail
MID: 8UVhEIc4JJA9txYxggBxUQ==
Partitioned (Y/N)?	N
NOTE: All non-partitioned surveys will NOT be imputed and the elements will be rotated as a default unless otherwise specified and approved by Research.
Date:	1/6/2012
Model questions utilize the ACSI methodology to determine scores and impacts
	ELEMENTS (drivers of satisfaction)		CUSTOMER SATISFACTION		FUTURE BEHAVIORS
	Look and Feel (1=Poor, 10=Excellent, Don't Know)		Satisfaction		Visit website (1=Very Unlikely, 10=Very Likely)
1	Please rate the visual appeal of this e-mail.	13	What is your overall satisfaction with AHRQ e-mail? (1=Very Dissatisfied, 10=Very Satisfied)	16	How likely are you to visit the AHRQ website as a result of receiving this e-mail?
2	Please rate the balance of graphics and text in this e-mail.	14	How well does AHRQ e-mail meet your expectations? (1=Falls Short, 10=Exceeds)		Recommend (1=Very Unlikely, 10=Very Likely)
3	Please rate the readability of this e-mail.	15	How do AHRQ e-mails compare to your idea of an ideal e-mail? (1=Not Very Close, 10=Very Close)	17	How likely are you to recommend the AHRQ e-mail subscription service to others?
	Email Content (1=Poor, 10=Excellent, Don't Know)				Forward Email (1=Very Unlikely, 10=Very Likely)
4	Please rate the accuracy of information in this e-mail.			18	How likely are you to forward this e-mail to someone else?
5	Please rate the quality of information in this e-mail.				Future Email Behavior (1=Very Unlikely, 10=Very Likely)
6	Please rate the degree to which the information provided in this e-mail addresses your interests.			19	How likely are you to open future e-mails from AHRQ?
	Plain Language (1=Poor, 10=Excellent, Don't Know)
7	Please rate the clarity of the wording in this e-mail.
8	Please rate how well you understand the wording of this e-mail.
9	Please rate this e-mail on its use of short, clear sentences.
	Subscription (1=Poor, 10=Excellent, Don't Know)
10	Please rate how often the e-mails are delivered.
11	Please rate the options for choosing which e-mail subscriptions you receive.
12	Please rate the options for controlling how frequently e-mails are delivered.

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Sheet 2: Current CQs

Model Instance Name			red & strike-through: DELETE
AHRQ e-mail			underlined & italicized: RE-ORDER
MID: 8UVhEIc4JJA9txYxggBxUQ==			pink: ADDITION
Date:	1/6/2012		blue + -->: REWORDING
AHRQ e-mail CUSTOM QUESTION LIST
Question #	Skip Logic Label	Question Text	Answer Choices (limited to 50 characters)	Skip to	Type (select from list)	Single or Multi	Required Y/N	Special Instructions	Notes
SAC7098		Did the subject line of the e-mail include:	Too much information		Radio button, one-up vertical	Single		Randomize	Subject line
			Not enough information
			The right amount of information					Anchor Answer Choice
SAC7099		Did the headings within the e-mail include:	Too much information		Radio button, one-up vertical	Single		Randomize	Headings
			Not enough information
			The right amount of information					Anchor Answer Choice
SAC7100		Did the body of the e-mail include:	Too much information		Radio button, one-up vertical	Single		Randomize	Body
			Not enough information
			The right amount of information					Anchor Answer Choice
SAC7101		Which of the following best describes your situation or position?	Physician/Physician Assisant		Radio button, one-up vertical	Single	Y	OPS Group	Role
			Nurse/Nurse Practitioner
			Other Health Care Provider
			Consumer/General Public
			Health Researcher/Analyst
			Government Policymaker
			Educator
			Student
			Health Administrator
			Health Insurer
			Employer
			Librarian/Information Specialist
			Media / Press
			Other, please specify	A
SAC7102	A	Other role			Text field, <100 char	Single	N	OPS Group	Other role
SAC7103		As far as you can remember, how long have you been subscribing to AHRQ e-mails?	Less than a month		Radio button, one-up vertical	Single	Y		Subscription length
			Between a month and a year
			Longer than a year
SAC7104		How often do you click on links within AHRQ e-mails?	Almost never		Radio button, one-up vertical	Single	Y	Skip Logic Group	Link Clicks
			Occasionally	C
			Most of the time	C
			Almost always	C
SAC7105	C	How often do those links take you to the information you expected on the AHRQ Web site?	Almost never		Radio button, one-up vertical	Single	Y	Skip Logic Group	Link Expected
			Occasionally
			Most of the time
			Almost always
SAC7106		What is your age?	Under 25		Radio button, one-up vertical	Single	Y		Age
			25-39
			40-54
			55-69
			70 or over
			Prefer Not to Answer
SAC7107		Please suggest one improvement you would like AHRQ to make to its e-mails or subscription service			Text area, no char limit	Single	N		One improvement