560 SaferCar Questionnaire June 2012

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Overview

Welcome and Thank You Text
Current Model Qsts
Current CQs
Current CQs 6-8-12

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Sheet 1: Welcome and Thank You Text

Model Instance Name:
NHTSA SaferCar
MID:	kUIlUNlFptYR0UJcUhEQAA==
Date:	6/19/2012
Welcome and Thank You Text
	Directions:
	This welcome text is shown at the top of the questionnaire window and the thank you text at the bottom. This is a good place to mention the site/company/agency name so the visitor knows whom they are taking the survey for. Feel free to modify the standard Welcome text shown in the box below.
					Examples
					Welcome Text Example
	Welcome Text
	Thank you for visiting our site. You've been randomly chosen to take part in a brief survey to let us know what we're doing well and where we can improve. Please take a few minutes to share your opinions, which are essential in helping us provide the best online experience possible.
					Thank You Text Example
	Thank You Text
	Thank you for taking our survey - and for helping us serve you better. Please note you will not receive a response from us based on your survey comments. If you would like us to contact you about your feedback, please visit the Contact Us section of our website.

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Sheet 2: Current Model Qsts

Model Instance Name:
NHTSA SaferCar
MID:		kUIlUNlFptYR0UJcUhEQAA==
Partitioned (Y/N)?		Yes
Date:	6/19/2012
NHTSA SaferCar
Model questions utilize the ACSI methodology to determine scores and impacts
		ELEMENTS (drivers of satisfaction)			CUSTOMER SATISFACTION			FUTURE BEHAVIORS
	MQ Label			MQ Label			MQ Label
		Content (1=Poor, 10=Excellent, Don't Know)			Satisfaction			Return (1=Very Unlikely, 10=Very Likely)
1	Content - Accuracy	Please rate the accuracy of information on this site.	20	Satisfaction - Overall	What is your overall satisfaction with this site? (1=Very Dissatisfied, 10=Very Satisfied)	23	Return	How likely are you to return to this site?
2	Content - Quality	Please rate the quality of information on this site.	21	Satisfaction - Expectations	How well does this site meet your expectations? (1=Falls Short, 10=Exceeds)			Recommend (1=Very Unlikely, 10=Very Likely)
3	Content - Freshness	Please rate the freshness of content on this site.	22	Satisfaction - Ideal	How does this site compare to your idea of an ideal website? (1=Not Very Close, 10=Very Close)	24	Recommend	How likely are you to recommend this site to someone else?
		Functionality (1=Poor, 10=Excellent, Don't Know)						Primary Resource (1=Very Unlikely, 10=Very Likely)
4	Functionality - Usefulness	Please rate the usefulness of the website tools (search feature, safety recall search, station locator, etc.) provided on this site.				25	Primary Resource	How likely are you to use this site as your primary resource for obtaining information from this agency?
5	Functionality - Convenient	Please rate the convenience of the website tools (search feature, safety recall search, station locator, etc.) on this site.						Trust (1=Strongly Disagree, 10=Strongly Agree)
6	Functionality - Variety	Please rate the variety of website tools (search feature, safety recall search, station locator, etc.) on this site.				26	Trust - Best Interests	I can count on this agency to act in my best interests.
		Look and Feel (1=Poor, 10=Excellent, Don't Know)				27	Trust - Trustworthy	I consider this agency to be trustworthy.
7	Look and Feel - Appeal	Please rate the visual appeal of this site.				28	Trust - Do Right	This agency can be trusted to do what is right.
8	Look and Feel - Balance	Please rate the balance of graphics and text on this site.						Future Participation (1=Very Unlikely, 10=Very Likely)
9	Look and Feel - Readability	Please rate the readability of the pages on this site.				29	Future Participation	How likely are you to express your thoughts or ideas to this agency in the next 90 days?
		Navigation (1=Poor, 10=Excellent, Don't Know)
10	Navigation - Organized	Please rate how well the site is organized.
11	Navigation - Options	Please rate the options available for navigating this site.
12	Navigation - Layout	Please rate how well the site layout helps you find what you are looking for.
13	Navigation - Clicks	Please rate the number of clicks to get where you want on this site.
		Site Performance (1=Poor, 10=Excellent, Don't Know)
14	Site Performance - Loading	Please rate how quickly pages load on this site.
15	Site Performance - Consistency	Please rate the consistency of speed from page to page on this site.
16	Site Performance - Errors	Please rate the ability to load pages without getting error messages on this site.
		Online Transparency (1=Poor, 10=Excellent, Don't Know)
17	Online Transparency - Disclose	Please rate how thoroughly this website discloses information about what this agency is doing.
18	Online Transparency - Quick	Please rate how quickly agency information is made available on this website.
19	Online Transparency - Access	Please rate how well information about this agency's actions can be accessed by the public on this website.

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Sheet 3: Current CQs

Model Instance Name:				red & strike-through: DELETE
NHTSA SaferCar				underlined & italicized: RE-ORDER
MID: kUIlUNlFptYR0UJcUhEQAA==				pink: ADDITION
Date:	6/19/2012			blue + -->: REWORDING
NHTSA SaferCar CUSTOM QUESTION LIST
QID	Skip Logic Label	Question Text	AnswerIDs (DOT)	Answer Choices (limited to 50 characters)	Skip to	Type (select from list)	Single or Multi	Required Y/N	Special Instructions	CQ Label
MMW2748		How frequently do you visit this site?	MMW2748A01	Daily		Radio button, one-up vertical	Single	Y		Visit Frequency
			MMW2748A02	Two to three times per week
			MMW2748A03	About once a month
			MMW2748A04	Every few months
			MMW2748A05	Every 6 months or less
			MMW2748A06	This is my first time visiting this site
MMW2749		What best describes your role during your site visit today?	MMW2749A01	Federal, State, or Local government employee		Radio button, one-up vertical	Single	Y	OPS Group*	Role
			MMW2749A02	Parent
			MMW2749A03	Grandparent
			MMW2749A04	Child care provider/Caregiver
			MMW2749A05	Teacher
			MMW2749A06	Student
			MMW2749A07	Researcher
			MMW2749A08	Consumer/Vehicle Owner
			MMW2749A09	Traffic Safety Advocate
			MMW2749A10	Manufacturer
			MMW2749A11	Industry group member
			MMW2749A12	Other (please specify)	A
MMW2750	A	Other best describes your role				Text field, <100 char		N	OPS Group*	Other Role
MMW2751		What area of the site were you primarily gathering information from?	MMW2751A01	Vehicle Shoppers (5-Star Safety Ratings, Air Bags, Tires, Child Safety)	D	Radio button, one-up vertical	Single	Y	Skip Logic Group*	Area
			MMW2751A02	Vehicle Owners (File a Complaint, Search Complaints, Safety Recalls, Defect Investigations)	E
			MMW2751A03	Vehicle Manufacturers (Early Warning Reporting Information, Toolkit, Foreign Campaigns)	F
			MMW2751A04	Parents Central (Car Seats, On the Move, At the Wheel, In and Around the Car)	G
			MMW2751A05	Other (please specify)	H
MMW2752	H	What other area of the site were you primarily reading information from?				Text area, no char limit	Single	N	Skip Logic Group*	Other Area
MMW2753	D	What type(s) of Vehicle Shopper information were you looking for? (Please select all that apply.)	MMW2753A01	5-Star Safety Ratings for Vehicles		Checkbox, one-up vertical	Multi	Y	Skip Logic Group	Shoppers
			MMW2753A02	Air Bag Safety
			MMW2753A03	Child Safety (Car Seat Recall, Register a Car Seat, Seat Inspection Station Locator)
			MMW2753A04	Rollover Information
			MMW2753A05	Safety Technology (Crash Avoidance, Crash Protection)
			MMW2753A06	Tires (Tire Pressure, Maintenance, Ratings, Labeling)
			MMW2753A07	Passenger Van Safety
			MMW2753A08	Other (please specify)	J
MMW2754	J	What other type of Vehicle Shopper information were you looking for?				Text area, no char limit	Single	N	Skip Logic Group	Other Shoppers
MMW2755	E	What type(s) of Vehicle Owner information were you looking for? (Please select all that apply.)	MMW2755A01	File a Complaint (Vehicle, Car Seat, Equipment or Tire Complaint)	P, Q, R	Checkbox, one-up vertical	Multi	Y	Skip Logic Group	Owners
			MMW2755A02	Search Complaints
			MMW2755A03	Safety Recalls (Vehicles, Car Seats)
			MMW2755A04	Defects Investigations
			MMW2755A05	Service Bulletins
			MMW2755A06	Passenger Van Safety
			MMW2755A07	Emergency Response Vehicles
			MMW2755A08	Other (please specify)	K
MMW2756	K	What other type of Vehicle Owner information were you looking for?				Text area, no char limit	Single	N	Skip Logic Group	Other Owners
MMW2757	P	What type of complaint?	MMW2757A01	Vehicle		Checkbox, one-up vertical	Single	Y	Skip Logic Group	Complaint - Type
			MMW2757A02	Tires
			MMW2757A03	Equipment
			MMW2757A04	Child Restraints
			MMW2757A05	Consumer
			MMW2757A06	Other (please specify)	T
MMW2758	T	What other type of complaint?				Text field, <100 char	Single	N	Skip Logic Group	Other Complaint - Tye
MMW2759	Q	Did you file your complaint?	MMW2759A01	Yes		Drop down, select one	Single	Y	Skip Logic Group	Complaint - File
			MMW2759A02	No	U
MMW2760	U	If you did not file your complaint, why not?				Text area, no char limit	Single	N	Skip Logic Group	OE Complaint - Not File
MMW2761	R	If you could improve one area of the complaint process, what would it be?				Text area, no char limit	Single	N	Skip Logic Group	OE Complaint - Improve
MMW2762	F	What type(s) of Vehicle Manufacturer information were you looking for? (Please select all that apply.)	MMW2762A01	Toolkit		Checkbox, one-up vertical	Multi	Y	Skip Logic Group	Manufacturer
			MMW2762A02	EWR (Early Warning Reporting) Information
			MMW2762A03	Foreign Campaigns
			MMW2762A04	Flat Files (Complaints, Defect Investigations, Recalls, Technical Service Bulletins)
			MMW2762A05	Other (please specify)	L
MMW2763	L	What other type of Vehicle Manufacturer information were you looking for?				Text area, no char limit	Single	N	Skip Logic Group	Other Manufacturer
MMW2764	G	What type(s) of Parents Central information were you looking for? (Please select all that apply.)	MMW2764A01	Car Seats (Car Seats & Booster Basics, Installation Tips, Securing Your Child, Instructional Videos, Protect Your Unborn Child, Campaign Toolkit)		Checkbox, one-up vertical	Multi	Y	Skip Logic Group	Parents
			MMW2764A02	On the Move (School Buses, Bicycle Safety, Walking, Seat Belts, Chuggington)
			MMW2764A03	At the Wheel (Driving, Seat Belts, Alcohol, Distraction)
			MMW2764A04	In and Around the Car (Backover, Heatstroke, Power Windows, Seat Belt Entanglement, Trunk Entrapment, Vehicle Rollaway)
			MMW2764A05	Other (please specify)	M
MMW2765	M	What other type of Parents Central information were you looking for?				Text area, no char limit	Single	N	Skip Logic Group	Other Parents
MMW2766		What made you decide to look for this type of information?				Text area, no char limit	Single	N		OE Why Look
MMW2767		How were you primarily looking information?	MMW2767A01	Top navigation bar		Radio button, one-up vertical	Single	Y	OPS Group*	Look for Info
			MMW2767A02	Left navigation bar
			MMW2767A03	Quick links on the right sidebar
			MMW2767A04	Links in the center of the page
			MMW2767A05	Search feature
			MMW2767A06	Other (please specify)	X
MMW2768	X	What other way were you primarily looking for information?				Text field, <100 char	Single	N	OPS Group*	Other Look for Info
MMW2769		Were you able to find what you were looking for on the site today?	MMW2769A01	Yes		Drop down, select one	Single	Y	Skip Logic Group	Find
			MMW2769A02	No	E
MMW2770	E	What were you looking for that you could not find?				Text area, no char limit	Single	N	Skip Logic Group	OE Did Not Find
MMW2771		Which of the following sources drove you to visit the site today? Please rank the top 3 (Rank 1 is most important). Rank 1 (Required)	MMW2771A01	Message or recommendation from a friend on a social network		Drop down, select one	Single	Y	Rank Group	SV - Rank 1
			MMW2771A02	Video I saw on YouTube
			MMW2771A03	Internet blogs or discussion forums					Adjust Template/Style Sheet
			MMW2771A04	Advertising on social networks (Facebook,Twitter)					Randomize
			MMW2771A05	Message directly from the company on a social network
			MMW2771A06	Online Pinboard (Pinterest)
			MMW2771A07	Mobile phone text messages or alerts
			MMW2771A08	Instant Message from a friend or colleague
			MMW2771A09	Familiarity with SaferCar/I already knew about it
			MMW2771A10	Promotional email(s) from SaferCar
			MMW2771A11	Search engine results
			MMW2771A12	Word of mouth recommendation from someone I know
			MMW2771A13	TV, radio, newspaper, or magazine advertising
			MMW2771A14	Internet advertising
			MMW2771A15	Don't know
			MMW2771A16	Other					Anchor Answer Choice
MMW2772		Rank 2 (Optional)	MMW2772A01	Message or recommendation from a friend on a social network		Drop down, select one	Single	N	Rank Group	SV - Rank 2
			MMW2772A02	Video I saw on YouTube
			MMW2772A03	Internet blogs or discussion forums					Adjust Template/Style Sheet
			MMW2772A04	Advertising on social networks (Facebook,Twitter)					Randomize
			MMW2772A05	Message directly from the company on a social network
			MMW2772A06	Online Pinboard (Pinterest)
			MMW2772A07	Mobile phone text messages or alerts
			MMW2772A08	Instant Message from a friend or colleague
			MMW2772A09	Familiarity with SaferCar/I already knew about it
			MMW2772A10	Promotional email(s) from SaferCar
			MMW2772A11	Search engine results
			MMW2772A12	Word of mouth recommendation from someone I know
			MMW2772A13	TV, radio, newspaper, or magazine advertising
			MMW2772A14	Internet advertising
			MMW2772A15	Don't know					Anchor Answer Choice
			MMW2772A16	Other					Anchor Answer Choice
MMW2773		Rank 3 (Optional)	MMW2773A01	Message or recommendation from a friend on a social network		Drop down, select one	Single	N	Rank Group	SV - Rank 3
			MMW2773A02	Video I saw on YouTube
			MMW2773A03	Internet blogs or discussion forums					Adjust Template/Style Sheet
			MMW2773A04	Advertising on social networks (Facebook,Twitter)					Randomize
			MMW2773A05	Message directly from the company on a social network
			MMW2773A06	Online Pinboard (Pinterest)
			MMW2773A07	Mobile phone text messages or alerts
			MMW2773A08	Instant Message from a friend or colleague
			MMW2773A09	Familiarity with SaferCar/I already knew about it
			MMW2773A10	Promotional email(s) from SaferCar
			MMW2773A11	Search engine results
			MMW2773A12	Word of mouth recommendation from someone I know
			MMW2773A13	TV, radio, newspaper, or magazine advertising
			MMW2773A14	Internet advertising
			MMW2773A15	Don't know					Anchor Answer Choice
			MMW2773A16	Other					Anchor Answer Choice
MMW2774		If you could make one improvement to the site, what would it be?				Text area, no char limit	Single	N		OE Improvement

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Sheet 4: Current CQs 6-8-12

Model Instance Name:			red & strike-through: DELETE
NHTSA SaferCar			underlined & italicized: RE-ORDER
MID: kUIlUNlFptYR0UJcUhEQAA==			pink: ADDITION
Date:	6/8/2012		blue + -->: REWORDING
NHTSA SaferCar CUSTOM QUESTION LIST
QID	Skip Logic Label	Question Text	Answer Choices (limited to 50 characters)	Skip to	Type (select from list)	Single or Multi	Required Y/N	Special Instructions	CQ Label
		How frequently do you visit this site?	Daily		Radio button, one-up vertical	Single	Y		Visit Frequency
			Two to three times per week
			About once a month
			Every few months
			Every 6 months or less
			This is my first time visiting this site
		What best describes your role during your site visit today?	Federal, State, or Local government employee		Radio button, one-up vertical	Single	Y	OPS Group*	Role
			Parent
			Grandparent
			Child care provider/Caregiver
			Teacher
			Student
			Researcher
			Consumer/Vehicle Owner
			Traffic Safety Advocate
			Manufacturer
			Industry group member
			Other (please specify)	A
	A	Other best describes your role			Text field, <100 char		N	OPS Group*	Other Role
		What area of the site were you primarily gathering information from?	Vehicle Shoppers (5-Star Safety Ratings, Air Bags, Tires, Child Safety)	D	Radio button, one-up vertical	Single	Y	Skip Logic Group*	Area
			Vehicle Owners (File a Complaint, Search Complaints, Safety Recalls, Defect Investigations)	E
			Vehicle Manufacturers (Early Warning Reporting Information, Toolkit, Foreign Campaigns)	F
			Parents Central (Car Seats, On the Move, At the Wheel, In and Around the Car)	G
			Other (please specify)	H
	H	What other area of the site were you primarily reading information from?			Text area, no char limit	Single	N	Skip Logic Group*	Other Area
	D	What type(s) of Vehicle Shopper information were you looking for? (Please select all that apply.)	5-Star Safety Ratings for Vehicles		Checkbox, one-up vertical	Multi	Y	Skip Logic Group	Shoppers
			Air Bag Safety
			Child Safety (Child Seat Recall, Register a Child Seat, Seat Inspection Station Locator)
			Rollover Information
			Safety Technology (Crash Avoidance, Crash Protection)
			Tires (Tire Pressure, Maintenance, Ratings, Labeling)
			Passenger Van Safety
			Other (please specify)	J
	J	What other type of Vehicle Shopper information were you looking for?			Text area, no char limit	Single	N	Skip Logic Group	Other Shoppers
	E	What type(s) of Vehicle Owner information were you looking for? (Please select all that apply.)	File a Complaint (Vehicle, Child Seat, Equipment or Tire Complaint)	P, Q, R	Checkbox, one-up vertical	Multi	Y	Skip Logic Group	Owners
			Search Complaints
			Safety Recalls (Vehicles, Child Safety Seats)
			Defects Investigations
			Service Bulletins
			Passenger Van Safety
			Emergency Response Vehicles
			Other (please specify)	K
	K	What other type of Vehicle Owner information were you looking for?			Text area, no char limit	Single	N	Skip Logic Group	Other Owners
	P	What type of complaint?	Vehicle		Checkbox, one-up vertical	Single	Y	Skip Logic Group	Complaint - Type
			Tires
			Equipment
			Child Restraints
			Consumer
			Other (please specify)	T
	T	What other type of complaint?			Text field, <100 char	Single	N	Skip Logic Group	Other Complaint - Tye
	Q	Did you file your complaint?	Yes		Drop down, select one	Single	Y	Skip Logic Group	Complaint - File
			No	U
	U	If you did not file your complaint, why not?			Text area, no char limit	Single	N	Skip Logic Group	OE Complaint - Not File
	R	If you could improve one area of the complaint process, what would it be?			Text area, no char limit	Single	N	Skip Logic Group	OE Complaint - Improve
	F	What type(s) of Vehicle Manufacturer information were you looking for? (Please select all that apply.)	Toolkit		Checkbox, one-up vertical	Multi	Y	Skip Logic Group	Manufacturer
			EWR (Early Warning Reporting) Information
			Foreign Campaigns
			Flat Files (Complaints, Defect Investigations, Recalls, Technical Service Bulletins)
			Other (please specify)	L
	L	What other type of Vehicle Manufacturer information were you looking for?			Text area, no char limit	Single	N	Skip Logic Group	Other Manufacturer
	G	What type(s) of Parents Central information were you looking for? (Please select all that apply.)	Car Seats (Car Seats & Booster Basics, Installation Tips, Securing Your Child, Instructional Videos, Protect Your Unborn Child, Campaign Toolkit)		Checkbox, one-up vertical	Multi	Y	Skip Logic Group	Parents
			On the Move (School Buses, Bicycle Safety, Walking, Seat Belts, Chuggington)
			At the Wheel (Driving, Seat Belts, Alcohol, Distraction)
			In and Around the Car (Backover, Heatstroke, Power Windows, Seat Belt Entanglement, Trunk Entrapment, Vehicle Rollaway)
			Other (please specify)	M
	M	What other type of Vehicle Owner information were you looking for?			Text area, no char limit	Single	N	Skip Logic Group	Other Parents
		What made you decide to look for this type of information?			Text area, no char limit	Single	N		OE Why Look
		How were you primarily looking information?	Top navigation bar		Radio button, one-up vertical	Single	Y	OPS Group*	Look for Info
			Left navigation bar
			Quick links on the right sidebar
			Links in the center of the page
			Search feature
			Other (please specify)	X
	X	What other way were you primarily looking for information?			Text field, <100 char	Single	N	OPS Group*	Other Look for Info
		Were you able to find what you were looking for on the site today?	Yes		Drop down, select one	Single	Y	Skip Logic Group	Find
			No	E
	E	What were you looking for that you could not find?			Text area, no char limit	Single	N	Skip Logic Group	OE Did Not Find
		Which of the following sources drove you to visit the site today? Please rank the top 3 (Rank 1 is most important). Rank 1 (Required)	Message or recommendation from a friend on a social network		Drop down, select one	Single	Y	Rank Group	SV - Rank 1
			Video I saw on YouTube
			Internet blogs or discussion forums					Adjust Template/Style Sheet
			Advertising on social networks (Facebook,Twitter)					Randomize
			Message directly from the company on a social network
			Online Pinboard (Pinterest)
			Mobile phone text messages or alerts
			Instant Message from a friend or colleague
			Familiarity with SaferCar/I already knew about it
			Promotional email(s) from SaferCar
			Search engine results
			Word of mouth recommendation from someone I know
			TV, radio, newspaper, or magazine advertising
			Internet advertising
			Don't know
			Other					Anchor Answer Choice
		Rank 2 (Optional)	Message or recommendation from a friend on a social network		Drop down, select one	Single	N	Rank Group	SV - Rank 2
			Video I saw on YouTube
			Internet blogs or discussion forums					Adjust Template/Style Sheet
			Advertising on social networks (Facebook,Twitter)					Randomize
			Message directly from the company on a social network
			Online Pinboard (Pinterest)
			Mobile phone text messages or alerts
			Instant Message from a friend or colleague
			Familiarity with SaferCar/I already knew about it
			Promotional email(s) from SaferCar
			Search engine results
			Word of mouth recommendation from someone I know
			TV, radio, newspaper, or magazine advertising
			Internet advertising
			Don't know					Anchor Answer Choice
			Other					Anchor Answer Choice
		Rank 3 (Optional)	Message or recommendation from a friend on a social network		Drop down, select one	Single	N	Rank Group	SV - Rank 3
			Video I saw on YouTube
			Internet blogs or discussion forums					Adjust Template/Style Sheet
			Advertising on social networks (Facebook,Twitter)					Randomize
			Message directly from the company on a social network
			Online Pinboard (Pinterest)
			Mobile phone text messages or alerts
			Instant Message from a friend or colleague
			Familiarity with SaferCar/I already knew about it
			Promotional email(s) from SaferCar
			Search engine results
			Word of mouth recommendation from someone I know
			TV, radio, newspaper, or magazine advertising
			Internet advertising
			Don't know					Anchor Answer Choice
			Other					Anchor Answer Choice
		If you could make one improvement to the site, what would it be?			Text area, no char limit	Single	N		OE Improvement