621 2013 621 NIH gov Questionnaire

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Overview

Current Model Qsts
Current CQs

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Sheet 1: Current Model Qsts

Model Instance Name:		NIH Main 2013
MID:		Existing Measure - Please fill in; New Measure - DOT will fill in
Partitioned (Y/N)?		Yes
FPI Included(Y/N)?
NOTE: All non-partitioned surveys will NOT be imputed and the elements will be rotated as a default unless otherwise specified and approved by Research.
Date:		3/18/2013
0
Model questions utilize the ACSI methodology to determine scores and impacts
		ELEMENTS (drivers of satisfaction)			CUSTOMER SATISFACTION			FUTURE BEHAVIORS	FPI
	MQ Label			MQ Label			MQ Label		Y?
		Plain Language (1=Poor, 10=Excellent, Don't Know)			Satisfaction (1=Poor, 10=Excellent)			Return (1=Very Unlikely, 10=Very Likely)
1	Plain Language - Clear	Please rate the clarity of the wording on this site.	16	Satisfaction - Overall	What is your overall satisfaction with this site?	19	Return	How likely are you to return to this site?
2	Plain Language - Understandable	Please rate how well you understand the wording on this site.	17	Satisfaction - Expectations	How well does this site meet your expectations?
3	Plain Language - Concise	Please rate this site on its use of short, clear sentences.	18	Satisfaction - Ideal	How does this site compare to your idea of an ideal website?			Recommend (1=Very Unlikely, 10=Very Likely)
		Navigation (1=Poor, 10=Excellent, Don't Know)				20	Recommend	How likely are you to recommend this site to someone else?
4	Navigation - Organized	Please rate how well the site is organized.
5	Navigation - Options	Please rate the options available for navigating this site.				21	Primary Resource	Primary Resource (1=Very Unlikely, 10=Very Likely)
6	Navigation - Layout	Please rate how well the site layout helps you find what you are looking for.						How likely are you to use this site as your primary resource for obtaining information from NIH?
								Follow on Social Media (1=Very Unlikely, 10=Very Likely)
		Look and Feel (1=Poor, 10=Excellent, Don't Know)				22	Follow on Social Media	How likely are you to follow NIH on social media such as Facebook or Twitter?
7	Look and Feel - Appeal	Please rate the visual appeal of this site.
8	Look and Feel - Balance	Please rate the balance of graphics and text on this site.
9	Look and Feel - Readability	Please rate the readability of the pages on this site.
		Content (1=Poor, 10=Excellent, Don't Know)
10	Content - Accuracy	Please rate your perception of the accuracy of information on this site.
11	Content - Quality	Please rate the quality of information on this site.
12	Content - Freshness	Please rate the freshness of content on this site.
		Site Performance (1=Poor, 10=Excellent, Don't Know)
13	Site Performance - Loading	Please rate how quickly pages load on this site.
14	Site Performance - Consistency	Please rate the consistency of speed from page to page on this site.
15	Site Performance - Errors	Please rate the ability to load pages without getting error messages on this site.

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Sheet 2: Current CQs

		red & strike-through: DELETE
		underlined & italicized: RE-ORDER
		pink: ADDITION
3/18/2013		blue + -->: REWORDING
bharati.hulbanni: there should be NO MORE THAN ONE LETTER IN HERE (Skip Logic Label) Skip Logic Label	Question Text	Answer Choices (limited to 50 characters)	Skip to	Type (select from list)	Single or Multi	Required Y/N	bharati.hulbanni: Can not have more than one CQ GroupType (denoted by an *) within one colored group in 'Special Instructions' . Special Instructions	CQ Label
	How frequently do you visit the NIH website?	First time		Radio button, one-up vertical	Single	Y		Visit Frequency
		More than once a day
		Daily
		About once a week
		About once a month
		Every 6 months or less
	Are you an NIH employee or contractor?	Yes		Drop down, select one	Single	Y		NIH Employee
		No
	What is your primary role?	General Public		Drop down, select one	Single	Y	OPS Group*	Role
		Scientist/Researcher
		Patient
		Health Professional
		Grantee/ Potential Grantee
		Government Employee
		NIH Employee
		Media
		Student/ Educator
		Family/Friend
		Other, please specify:	J				Anchor Answer Choice
J	What other role describes you?			Text area, no char limit		N	OPS Group*	Other_Role
	What is your primary reason for visiting the site today?	Health information on diseases, disorders, conditions (e.g., cancer, diabetes, obesity)		Radio button, one-up vertical	Single	Y	OPS Group*	Primary Reason
		Findings from health or medical research (e.g., studies on diseases, basic research, medical advances or drugs)
		Ongoing clinical trials and research studies
		Teaching or learning materials
		Training opportunities
		Conferences, symposiums, presentations
		Policies and regulations
		Research grant opportunities
		Press Releases/ NIH News
		Job positions
		Other, please specify:	R				Anchor Answer Choice
R	What other reason were you on NIH.gov today:			Text area, no char limit		N	OPS Group*	Other_Education
	How useful was the information that you found on the NIH website?	Very useful		Drop down, select one	Single	Y		How Useful
		Moderately useful
		Slightly useful
		Not at all useful
	Did you find what you were looking for today?	Yes		Drop down, select one	Single	Y	Skip Logic Group*	Able to Find
		No	U
U	What information could you not find?			Text area, no char limit		N	Skip Logic Group*	Other_Able to Find
	How did you primarily look for information today?	I used the search function	L	Radio button, one-up vertical	Single	Y	Skip Logic Group*	Look for Info
		I used links from the Home Page	N
		I navigated using the top and left side navigation bars	N
		I got to the page through a link on another site	N
		I had a bookmark for the page I wanted	N
		I was browsing	N
L	Please tell us about your experience with the site's search feature today. Check all that apply.	Search results were helpful		Checkbox, one-up vertical	Multi	N	Skip Logic Group*	Search Experience
		Results were not what I wanted	X
		Too many results returned	X
		Not enough results	X
		Returned NO results	X
		I experienced a different search issue	X
X	How could we make the search feature more useful to you?			Text area, no char limit		N	Skip Logic Group*	OE_Search Experience
N	How would you describe your navigation experience on this site today? Check all that apply.	It was easy to navigate this site		Checkbox, one-up vertical	Multi	N	Skip Logic Group*	Navigation Experience
		Links often did not take me where I expected	Z
		Had difficulty finding relevant information	Z
		Links/labels are difficult to understand	Z
		Had technical difficulties (error messages, broken links, etc.)	Z
		I experienced a different navigational issue	Z
Z	What specific ways could we improve your experience navigating/browsing on this site?			Text area, no char limit		N	Skip Logic Group*	OE_Search Experience
	How will you use the information you find on this site?	To share and discuss with my health care provider		Radio button, one-up vertical	Single	Y	OPS Group*	Use Information
		To support new or current research projects
		To address personal health issues
		To aid others who have health concerns
		To pursue a career as a medical researcher
		To explore or support business opportunities
		Other, please specify:	W
W	How else will you use the information?			Text area, no char limit		N	OPS Group*	Other_Use Info
	Which of the following sources drove you to visit the site today? Please rank the top 3 (Rank 1 is most important). Rank 1 (Required)	Message or recommendation from a friend on a social network		Drop down, select one	Single	Y	Rank Group*	SV - Rank 1
		Video I saw on YouTube
		Internet blogs or discussion forums
		Message directly from NIH on a social network					Randomize
		Online Pinboard (Pinterest)
		Mobile phone text messages or alerts
		Instant Message from a friend or colleague
		Familiarity with site
		Search engine results
		Word of mouth recommendation from someone I know
		TV, radio, newspaper, or magazine
		Don't know					Anchor Answer Choice
		Other					Anchor Answer Choice
	Rank 2 (Optional)	Message or recommendation from a friend on a social network		Drop down, select one	Single	N	Rank Group*	SV - Rank 2
		Video I saw on YouTube
		Internet blogs or discussion forums
		Message directly from NIH on a social network					Randomize
		Online Pinboard (Pinterest)
		Mobile phone text messages or alerts
		Instant Message from a friend or colleague
		Familiarity with site
		Search engine results
		Word of mouth recommendation from someone I know
		TV, radio, newspaper, or magazine
		Don't know					Anchor Answer Choice
		Other					Anchor Answer Choice
	Rank 3 (Optional)	Message or recommendation from a friend on a social network		Drop down, select one	Single	N	Rank Group*	SV - Rank 3
		Video I saw on YouTube
		Internet blogs or discussion forums
		Message directly from NIH on a social network					Randomize
		Online Pinboard (Pinterest)
		Mobile phone text messages or alerts
		Instant Message from a friend or colleague
		Familiarity with site
		Search engine results
		Word of mouth recommendation from someone I know
		TV, radio, newspaper, or magazine
		Don't know					Anchor Answer Choice
		Other					Anchor Answer Choice
	What social media site do you use most often?	YouTube		Drop down, select one	Single	Y		Social Media
		Twitter
		Facebook
		LinkedIn
		Pinterest
		Google +
		Other					Anchor Answer Choice
		I don't use any					Anchor Answer Choice
	Have you ever seen, read, or heard about any of the following NIH publications/newsletters/resources? Check all that apply.	NIH Health Information		Checkbox, one-up vertical	Multi	N		Publications/Resources
		NIH Research Matters
		NIH News in Health
		NIH YouTube channel
		NIH Twitter Feed: @NIHforHealth
		NIH Facebook Page
		NIH Library of Medicine
		NIH Director's blog
		None of these					Anchor Answer Choice
	Have you ever subscribed to any of the following NIH resources on science and health? Check all that apply.	Newsletters		Checkbox, one-up vertical	Multi	N		Subscription
		Page updates
		Bulletins
		RSS feeds
		Podcasts
		None of these					Anchor Answer Choice
	In order to compare demographic data across all anonymous respondents, we need to collect this data in the format described by OMB and the Census. The following questions reflect those required categories.	Under 18 years		Drop down, select one	Single	Y		Age
		18 - 24 years
	What is your age?	25 - 34 years
		35 - 44 years
		45 - 54 years
		55 - 64 years
		Age 65 or older
		Do not wish to answer					Anchor Answer Choice
	What is your gender?	Male		Drop down, select one	Single	Y		Gender
		Female
		Do not wish to answer					Anchor Answer Choice
	Do you consider yourself Hispanic/Latino?	Hispanic or Latino		Drop down, select one	Single	Y		Hispanic/Latino
		Not Hispanic or Latino
		Do not wish to answer					Anchor Answer Choice
	What is your race? Check all that apply.	American Indian or Alaska Native		Drop down, select one	Multi	Y		Race
		Asian
		Black or African American
		Native Hawaiian or Other Pacific Islander
		White
		Some other race
		Do not wish to answer					Anchor Answer Choice
	Which of the following categories best describe the highest educational level you have attained?	Less than a high school degree		Drop down, select one	Single	Y	Skip Logic Group*	Education
		High school degree or GED
		Some college/ technical school/ associate degree
		4-year college degree
		Graduate degree
		Do not wish to answer					Anchor Answer Choice
	How can NIH improve it's information on the web?			Text area, no char limit		N		OE_Improvement