629 2013 629 Mullen Questionnaire Todaysmilitary 11-27-12

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Overview

Current Model Qsts
Current CQs

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Sheet 1: Current Model Qsts

Model Instance Name:
Todaysmilitary.com
MID: tNxxJ9YEkAcVJh8Z4JUUYQ==
Date: 10/18/2011
Todaysmilitary.com
Model questions utilize the ACSI methodology to determine scores and impacts
	ELEMENTS (drivers of satisfaction)		CUSTOMER SATISFACTION		FUTURE BEHAVIORS
	Content (1=Poor, 10=Excellent, Don't Know)		Satisfaction		Return (1=Very Unlikely, 10=Very Likely)
1	Please rate the accuracy of information on this site.	18	What is your overall satisfaction with this site? (1=Very Dissatisfied, 10=Very Satisfied)	21	How likely are you to return to this site?
2	Please rate the quality of information on this site.	19	How well does this site meet your expectations? (1=Falls Short, 10=Exceeds)		Recommend (1=Very Unlikely, 10=Very Likely)
3	Please rate the freshness of content on this site.	20	How does this site compare to your idea of an ideal website? (1=Not Very Close, 10=Very Close)	22	How likely are you to recommend this site to someone else?
	Look and Feel (1=Poor, 10=Excellent, Don't Know)				Discuss (1=Very Unlikely, 10=Very Likely)
4	Please rate the visual appeal of this site.			23	How likely are you to discuss the Military with someone else based on your visit to this site?
5	Please rate the balance of graphics and text on this site.				Seek More Information (1=Very Unlikely, 10=Very Likely)
6	Please rate the readability of the pages on this site.			24	How likely are you to seek more information about military service based on your visit to this site?
	Navigation (1=Poor, 10=Excellent, Don't Know)
7	Please rate how well the site is organized.
8	Please rate the options available for navigating this site.
9	Please rate how well the site layout helps you find what you are looking for.
10	Please rate the number of clicks to get where you want on this site.
	Search (1=Poor, 10=Excellent, Don't Know)
11	Please rate the relevance of search results on this site.
12	Please rate the organization of search results on this site.
13	Please rate how well the search results help you decide what to select.
14	Please rate how well the search feature helps you to narrow the results to find what you want.
	Site Performance (1=Poor, 10=Excellent, Don't Know)
15	Please rate how quickly pages load on this site.
16	Please rate the consistency of speed from page to page on this site.
17	Please rate the ability to load pages without getting error messages on this site.

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Sheet 2: Current CQs

Model Instance Name:			red & strike-through: DELETE
Todaysmilitary.com			underlined & italicized: RE-ORDER
MID: tNxxJ9YEkAcVJh8Z4JUUYQ==			pink: ADDITION
Date: 11/27/2012			blue + -->: REWORDING
			violet (bold): SKIP-LOGIC
Todaysmilitary.com CUSTOM QUESTION LIST
QID	Skip Logic Label	Question Text	Answer Choices (limited to 50 characters)	Skip to	Type (select from list)	Single or Multi	Required Y/N	Special Instructions	CQ Label
ACQWro0010384		Why did you visit the site today?	To get a better understanding of Military life		Radio button, one-up vertical	S	Y	Skip Logic Group	Reason for visit
			To determine if the Military is right for me
			To learn about what the Military has to offer
			To explore Military careers
			To determine if the Military is right for my son or daughter
			To find information so I can share with my son or daughter about a Military career
			To find information to share with my students
			I'm looking to validate information I've seen on another website
			Other, please specify:	A
ACQWro0010366	A	I visited today to:			Text field, <100 char		N		Other reason for visit
MMW0549		How many times have you visited the site before today?	Never		Drop down, select one	S	Y		Frequency of visits
			Once or twice
			Three to five times
			More than five times
MMW0550		Which one best describes your role in visiting the site today?	I am the parent of a child who is considering joining the Military	B	Radio button, one-up vertical	S	Y	Skip Logic Group	Role
			I am the relative of a child who is considering joining the Military	B
			I am the guidance counselor/educator/teacher of a student considering joining the Military	B
			I am age 16-24 and considering joining the Military	F
			I am over age 24 and considering joining the Military	F
			I am in the Military
			Other, please specify:	A
MMW0551	A	My role is:			Text field, <100 char		N		Other role
ACQWro0010370	B	Where is your child/student in their decision making process?	Just starting to learn more	D	Radio button, one-up vertical	S	Y		Adult decision process
			Is currently talking to a recruiter or Service member about joining but have not yet applied	D
			Has applied to enlist	D
			Has applied to an officer commissioning program (ROTC, Service academy, OCS/OTS)	D
			Has been accepted to/currently in an officer commissioning program (ROTC, Service academy, OCT/OTS)	D
			Other, please specify:	C
ACQWro0010371	C	My child/student is:		D	Text area, no char limit		N		OE adult decision process
MMW0552	D	Did your visit to this website make you more or less likely to support a young person interested in the Military?	1=Less Likely	E	Radio button, scale, no don't know	S	Y		Support young person
			2	E
			3 = Neither more nor less likely	E
			4	E
			5=More Likely	E
MMW0553	E	Please tell us why the website made you feel this way about supporting a young person interested in the Military:		F	Text area, no char limit		N		Why support
ACQWro0010372	F	Where are you in the decision making process?	Just starting to learn more	H	Radio button, one-up vertical	S	Y		Young decision process
			I have or am currently talking to a recruiter or Service member about joining but have not yet applied	H
			I have applied to enlist	J
			I have applied to an officer commissioning program (ROTC, Service academy, OCS/OTS)	J
			I have been accepted to/currently in an officer commissioning program (ROTC, Service academy, OCS/OTS)	J
			Other, please specify:	G
ACQWro0010393	G	Where are you in the decision making process?		H	Text area, no char limit		N		OE young decision process
MMW0554	H	Now that you've visited this website, are you more or less likely to join the Military?	1=Less Likely	I	Radio button, scale, has don't know	S	Y		Join military
			2	I
			3 = Neither more nor less likely	I
			4	I
			5=More Likely	I
MMW0555	I	Please tell us why the website made you feel this way about pursuing military service:		J	Text area, no char limit		N		Why consider
ACQWro0010394	J	What type of service most interests you?	Active duty		Drop down, select one	S	Y		Service interest
			Reserve duty
			Guard duty
			None of the above
			Not decided
ACQhar0019601		Have you visited any other Service's websites in the past 6 months?	Yes	A	Radio button, one-up vertical	S	Y		Other Services' websites
			No
ACQhar0019616	A	Please specify the other Services' sites you visited. (Please select all that apply.)	Air Force		Checkbox, one-up vertical	M	N		Services' Website Visited
			Air Force Reserve
			Air National Guard
			Army
			Army National Guard
			Army Reserve
			Coast Guard
			Coast Guard Reserve
			Marine Corps
			Marine Corps Reserve
			Navy
			Navy Reserve
			Don’t remember
MMW0557		What is the one thing you were most interested in finding on todaysmilitary.com?	Basic Combat Training, Recruit Training, Boot Camp		Radio button, one-up vertical	S	Y	Skip Logic Group	Most interested finding
			Benefits (e.g., health care, retirement)
			Career information
			Compensation/pay
			Discounts and perks
			How to obtain money for college (e.g., Post-9/11 GI Bill)
			Information on a specific Service branch
			Military entrance requirements (MEPS)
			Military information for educators
			Military information for parents
			Military life
			Officer Candidate Schools
			Process for entering the Military
			ROTC programs
			Service academies/Military colleges (e.g. Air Force Academy, etc.)
			Specific job/skill training
			The ASVAB test
			Other, please specify:	A
MMW0558	A	Other information mostly interested in to find on todaysmilitary.com:			Text area, no char limit		N		OE mostly interested
ACQWro0010368		Did you find what you were looking for?	No	A	Drop down, select one	S	Y		Find
			Partially	A
			Yes
ACQWro0010369	A	Why do you feel this way?			Text area, no char limit		N		No info found
MMW0559		What additional information did you find helpful on todaysmilitary.com? (Please select all that apply.)	Basic Combat Training, Recruit Training, Boot Camp		Checkbox, one-up vertical	M	Y		Other helpful info
			Benefits (e.g., health care, retirement)
			Career information
			Compensation/pay
			Discounts and perks
			How to obtain money for college (e.g., Post-9/11 GI Bill)
			Information on a specific Service branch
			Military entrance requirements (MEPS)
			Military information for educators
			Military information for parents
			Military life
			Officer Candidate Schools
			Process for entering the Military
			ROTC programs
			Service academies/Military colleges (e.g. Air Force Academy, etc.)
			Specific job/skill training
			The ASVAB test
			Other, please specify:	A
MMW0560	A	Other information found helpful on todaysmilitary.com:			Text area, no char limit		N		OE helpful info
MMW0561		How would you rate the trustworthiness of the information you found on todaysmilitary.com?	1=Very untrustworthy		Radio button, scale, no don't know	S	N		Trustworthy info
			2
			3=Neither trustworthy nor untrustworthy
			4
			5=Very trustworthy
MMW0562		How many videos did you view on the site today?	None	A	Drop down, select one	S	N	Skip Logic Group	Videos
			One	C
			Two	C
			Three or more	C
MMW0563	A	Why didn’t you view any videos today?	I did not realize there were videos		Checkbox, one-up vertical	S	N		Didn’t watch videos
			The topics covered in the videos did not appeal to me
			I tried to watch the videos, but they wouldn’t play
			I was not interested in watching any videos
			Some other reason(s)	B
MMW0564	B	Other reason(s) you did not watch a video today:			Text area, no char limit		N		Other didn’t watch videos
MMW0565	C	How did the video(s) impact your todaysmilitary.com experience?	It strongly detracted from my experience	D	Drop down, select one	S	N		Video experience
			It somewhat detracted from my experience	D
			It neither detracted from nor enhanced my experience	D
			It somewhat enhanced my experience	D
			It strongly enhanced my experience	D
MMW0566	D	Why do you feel this way about the videos? Please be as detailed as possible.			Text area, no char limit		N		Feel about video
ACQWro0010367		Which aspect of the site most improved your understanding of the Military?			Text area, no char limit		N		Most improved
MMW0568		If you could make one improvement to this site, what would it be?			Text area, no char limit		N		Improvement
MMW0569		What is your gender?	Female		Drop down, select one	S	N		Gender
			Male
MMW0570		Please select the category that includes your age.	16-17		Drop down, select one	S	N		Age
			18-19
			20-21
			22-24
			25 – 34
			35 – 44
			45 – 54
			55 – 64
			65 and over
MMW0571		Are you Spanish/Hispanic/Latino?	No, not Spanish/Hispanic/Latino		Radio button, one-up vertical	S	N		Ethnicity
			Yes, Mexican, Mexican-American, Chicano, Puerto Rican, Cuban or other Spanish/Hispanic/Latino
MMW0572		Which of the following best describes your race? (Please select all that apply.)	American Indian or Alaskan Native		Checkbox, one-up vertical	M	N		Race
			Asian
			Black or African-American
			Native Hawaiian or other Pacific Islander
			White