652 2013 652 DoD Enterprise Questionnaire

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Overview

Model Qsts
Custom Qsts

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Sheet 1: Model Qsts

Model Instance Name:
DOD Enterprise Measure
MID:
Date: 6/15/2011
MODEL QUESTION LIST
Model questions utilize the ACSI methodology to determine scores and impacts
	ELEMENTS (drivers of satisfaction)		CUSTOMER SATISFACTION		FUTURE BEHAVIORS
	NOTE: All questions under each element are required. Element questions are partitioned among surveys.		Satisfaction questions are required. Satisfaction questions appear on all surveys.		Future behaviors may be modified based on your site's objectives. Future behavior questions appear on all surveys.
	Content (1=Poor, 10=Excellent, Don't Know)		Satisfaction		Return (1=Very Unlikely, 10=Very Likely)
1	Please rate the accuracy of information on this site.	21	What is your overall satisfaction with this site? (1=Very Dissatisfied, 10=Very Satisfied)	24	How likely are you to return to this site?
2	Please rate the quality of information on this site.	22	How well does this site meet your expectations? (1=Falls Short, 10=Exceeds)		Recommend (1=Very Unlikely, 10=Very Likely)
3	Please rate the freshness of content on this site.	23	How does this site compare to your idea of an ideal website? (1=Not Very Close, 10=Very Close)	25	How likely are you to recommend this site to someone else?
	Look and Feel (1=Poor, 10=Excellent, Don't Know)				Primary Resource (1=Very Unlikely, 10=Very Likely)
4	Please rate the visual appeal of this site.			26	How likely are you to use this site as your primary resource for finding the information of interest?
5	Please rate the balance of graphics and text on this site.				Trust (1=Strongly Disagree, 10=Strongly Agree)
6	Please rate the readability of the pages on this site.			27	I can count on this agency to act in my best interests.
	Navigation (1=Poor, 10=Excellent, Don't Know)			28	I consider this agency to be trustworthy.
7	Please rate how well the site is organized.			29	This agency can be trusted to do what is right.
8	Please rate the options available for navigating this site.
9	Please rate how well the site layout helps you find what you are looking for.
10	Please rate the number of clicks to get where you want on this site.
	Search (1=Poor, 10=Excellent, Don't Know)
11	Please rate the relevance of search results on this site.
12	Please rate the organization of search results on this site.
13	Please rate how well the search results help you decide what to select.
14	Please rate how well the search feature helps you to narrow the results to find what you want.
	Online Transparency (1=Poor, 10=Excellent)
15	Please rate how thoroughly this site discloses information about what this agency is doing.
16	Please rate how quickly agency information is made available on this site.
17	Please rate how well information about this agency's actions can be accessed by the public on this site.
	Site Performance (1=Poor, 10=Excellent, Don't Know)
18	Please rate how quickly pages load on this site.
19	Please rate the consistency of speed from page to page on this site.
20	Please rate the ability to load pages without getting error messages on this site.

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Sheet 2: Custom Qsts

Model Instance Name:					red & strike-through: DELETE	USMC	Marine Corps
DOD Enterprise Measure					underlined & italicized: RE-ORDER	Navy	Navy
MID:					pink: ADDITION	TPC	The Pentagon Channel
Date: 6/10/2013					blue + -->: REWORDING	AF	Air Force
					violet (bold): SKIP-LOGIC	DoD	Defense.gov
DOD Enterprise Measure CUSTOM QUESTION LIST
QID (Group ID)	Website USMC, Navy, TPC, AF	Skip Logic Label	Question Text	Website USMC, Navy, TPC, AF, DoD	Answer Choices (limited to 50 characters)	Skip to	Type (select from list)	Single or Multi	Required Y/N	Special Instructions	CQ Label
AED14507	ALL		How frequently do you visit this site?	ALL	First time		Dropdown (Select-one)	Single	Y		Frequency
				ALL	Daily
				ALL	Weekly
				ALL	Monthly
				ALL	Every 2 months or less often
AED14508	ALL		What best describes your role when visiting this site?	ALL	Serving Military Member		Radio button, one-up vertical	Single	Y	Skip Logic Group	Role
				ALL	Retired Military/Military Veteran
				ALL	Military Family Member
				ALL	DOD Civilian
				ALL	DOD Contractor
				ALL	General Public
				ALL	Student
				ALL	Educator
				ALL	Researcher
				ALL	Lawyer
				ALL	Business Representative
				ALL	Other Government Employee
				ALL	News/Media
				ALL	International Audience
AED14509	ALL		What is your primary reason for visiting this site today?	TPC	Browse all videos	A	Radio button, one-up vertical	Single	Y	Skip Logic Group	Primary Reason
				TPC	Browse audio or video podcasts
				DoD	Casualty Reports
				TPC	Check the program guide to see what’s on
				DoD	Contact the DOD
				Navy	Contact Us
				DoD	Contract Awards
				DoD	Contract Opportunities
				DoD	DOD Mission Statement
				TPC	Download broadcast-quality programming
				TPC	Download show resources (e.g. recipes)
				DoD	Education Resources
				AF	Find a specific photo
				AF	Find Air Force magazines/journals
				AF	Find Air Force publication of interest
				AF, DoD	Find biographies
				USMC	Find community events or outreach programs
				DoD	Find DOD Social Media Sites
				TPC	Find Links to The Pentagon Channel social media
				USMC	Find Marine Corps Orders, publications
				Navy	Find other Navy websites
				AF	Get answers to questions
				TPC	Get e-mail updates on The Pentagon Channel videos
				DoD	Get Podcasts
				ALL	Get RSS news feeds
				TPC	Get the latest news or updates on hot topics
				USMC	Join the Corps
				ALL	Just browsing
				Navy	Learn about Navy
				DoD	Learn about the DOD
				USMC	Learn about training and education information
				TPC	Learn more about The Pentagon Channel
				Navy	Listen to All Hands Radio
				AF	Look at arts/images
				AF	Look up aircraft information
				DoD	Looking for other DOD Web sites
				DoD	Military News
				DoD	Pay and Benefits
				DoD	Policies and Forms
				Navy	Read All Hands Magazine
				DoD	Read Blogs
				AF	Read heritage highlights/news
				USMC	Read MARADMINS or ALMARS
				USMC	Read Marines magazine
				Navy	Read Navy messages
				USMC, AF	Read the latest press releases
				Navy	Read the latest top stories
				USMC, AF, Navy	Read the news articles
				DoD	Regulations & Publications
				AF, Navy, DoD	Research for specific information
				Navy	Search FAQs
				USMC, AF, Navy, DoD	Search for jobs/careers
				TPC	Search for specific video(s)
				DoD	See Photos & Images
				Navy, AF	Sign up for email news feeds
				TPC	Subscribe to RSS feed
				DoD	The Pentagon Channel
				DoD	Today in DOD
				Navy	View graphics gallery
				USMC, AF, Navy	View photos
				USMC, AF	View top story clips or videos
				Navy	View video gallery
				TPC	Watch a specific show(s)
				Navy	Watch All Hands Television
	Navy	Watch All Hands Update
	TPC	Watch live feeds
	AF	Watch TV broadcasts
	DoD	Watch Videos
	ALL	Other, please specify:
AED14510	ALL	A	Other primary reason				Text area, no char limit		N		OE Primary Reason
AED14511	ALL		Did you find what you were looking for?	ALL	Yes		Radio button, one-up vertical	Single	Y	Skip Logic Group	Did You Find
				ALL	Partially
				ALL	No, please specify:	A
AED14512	ALL	A	What were you looking for?				Open-ended		N		Unable to Find
AED14513	ALL		What method are you using to find the information on this site?	USMC, Navy, AF, DoD	Site's search feature	A	Checkbox One Up Vertical	Multi	Y	Skip Logic Group	Search Method
				USMC, Navy, AF, DoD	Advanced search	A
				TPC	Video search	A
				DoD	External search engine (i.e. Yahoo, Goggle, MSN, etc.)
				USMC, DoD	Bottom navigation bar	B
				USMC, Navy, AF, DoD	Just navigating thru the web pages	B
				USMC	Left navigation bar	B
				TPC	Links in footer (e.g. Contact Us, About, etc.)	B
				TPC	Links in main menu (e.g. Shows, Podcasts, etc.)	B
				USMC, Navy, AF, DoD	Links in the page	B
				TPC	Links on individual pages	B
				AF	Right navigation bar	B
				USMC, Navy, AF, DoD	Top navigation bar	B
				TPC	Used On Air/Guide/Podcast widget on home page	B
				TPC	Using channels in the video player	B
				ALL	Came from link in e-mail
				ALL	Came from link on blog
				ALL	Came from link on Facebook
				ALL	Came from link on Twitter
				ALL	Came from link on YouTube
				ALL	Other, please specify:	C
AED14514	ALL	C	Other search method				Text area, no char limit		N		OE Search Method
AED14515	ALL	A	Did you have difficulty using the search features on this site?	ALL	Yes	D	Radio button, one-up vertical	Single	Y	Skip Logic Group	Search problem
				ALL	No
AED14516	ALL	D	What type of difficulty did you encounter while using the site’s search feature?	ALL	Returned too many results		Checkbox, one-up vertical	Multi	Y	Skip Logic Group	Search difficulty
				ALL	Returned not enough results
				ALL	Returned no results
				ALL	Returned results that were too similar/redundant
				ALL	Results were not relevant to my search terms or needs
				ALL	I was not sure what words to use in my search
				ALL	Search required too many refinements to get to what I wanted
				ALL	Search speed was too slow
				ALL	Other, please specify:	E
AED14517	ALL	E	Other search difficulty				Text area, no char limit		N		OE search difficulty
AED14518	ALL	B	Did you have difficulty using the navigation on this site?	ALL	Yes	F			Y		Nav problem
				ALL	No
AED14519	ALL	F	What type of difficulty, if any, did you encounter with the navigation on this site?	ALL	Could not find the appropriate navigational links on most of your web pages		Checkbox, one-up vertical	Multi	Y	Skip Logic Group	Nav difficulty
				ALL	Too many links or navigational choices
				ALL	Links did not take me where I expected
				ALL	Had difficulty finding detailed information on your web pages
				ALL	Had difficulty finding related information on your web pages
				ALL	Navigation did not support what I was trying to accomplish
				ALL	Would often feel lost, and did not know where I was on your site
				ALL	Had various technical difficulties (links didn't work, received error messages, etc.)
				ALL	Could not get started or did not know where to begin
				ALL	Could not navigate back to previous information
				ALL	Other, please specify:	G
AED14520	ALL	G	Other navigational difficulty				Text area, no char limit		N		OE navigation difficulty
AED14521	ALL		Do you find the content on this website appealing to you?	ALL	Yes		Radio Button One Up Vertical	Single	N	Skip Logic Group	Appealing
				ALL	No	A
AED14522	ALL	A	What could we do to make our content more appealing to you?				Open-ended		N		OE Appealing
AED14523	ALL		How would you most like to interact with this site?	ALL	Bookmark or tag pages		Checkbox, one-up vertical	Multi	Y	Skip Logic Group	Interact with DOD
				ALL	In social networks
				ALL	In virtual worlds
				ALL	By adding comments, ratings, or reviews
				ALL	Reading blogs
				ALL	Contributing to wikis
				ALL	Receiving newsletters/email updates
				ALL	Subscribing to RSS feeds
				ALL	Listening to Podcasts or audio
				ALL	Watching Vodcasts or video
				ALL	Adding a widget or gadget to my personalized page
				ALL	Following a microblog
				ALL	Via FAQs
				ALL	Via website feedback form
				ALL	Interacting in person
				ALL	None of the above
AED14524	ALL		How likely are you to share your opinions with this agency by using web-based social media tools such as Facebook, Twitter, etc.?	ALL	1=Not very likely		Radio button, scale, has don't know	Single	Y		Web-based social media tools
				ALL	2
				ALL	3
				ALL	4
				ALL	5
				ALL	6
				ALL	7
				ALL	8
				ALL	9
				ALL	10=Very likely
				ALL	Don't know
LIV0031638	DoD		How likely are you to discourage others from interacting with this agency?	DoD	1 = Very Unlikely		Radio button, scale, has don't know	Single	Y		Discourage
				DoD	2
				DoD	3
				DoD	4
				DoD	5
				DoD	6
				DoD	7
				DoD	8
				DoD	9
				DoD	10 = Very Likely
AED14529	ALL		Which features of this site do you like or value the most?	ALL	Social Media bookmarking		Checkbox One Up Vertical	Multi	N		Site Features
				ALL	RSS feeds
				ALL	Facebook
				ALL	Twitter
				ALL	YouTube
				ALL	Flickr
				ALL	Blogs
				ALL	Widgets
				ALL	Podcasts
				ALL	Spotlights
				ALL	Video browser
				ALL	None of the above
AED14525	ALL		What other features or information would you like to see on this site?				Text area, no char limit		N		OE Features
AED14526	ALL		If you could make one improvement to this site, what would it be?				Text area, no char limit		N		OE Improvement
AED14527	ALL		Where are you located?	ALL	Deployed location		Dropdown (Select-one)	Single	N		Location
				ALL	Stateside military base
				ALL	Overseas military base
				ALL	Outside of U.S.
				ALL	Alabama
				ALL	Alaska
				ALL	Arizona
				ALL	Arkansas
				ALL	California
				ALL	Colorado
				ALL	Connecticut
				ALL	Delaware
				ALL	Florida
				ALL	Georgia
				ALL	Hawaii
				ALL	Idaho
				ALL	Illinois
				ALL	Indiana
				ALL	Iowa
				ALL	Kansas
				ALL	Kentucky
				ALL	Louisiana
				ALL	Maine
				ALL	Maryland
				ALL	Massachusetts
				ALL	Michigan
				ALL	Minnesota
				ALL	Mississippi
				ALL	Missouri
				ALL	Montana
				ALL	Nebraska
				ALL	Nevada
				ALL	New Hampshire
				ALL	New Jersey
				ALL	New Mexico
				ALL	New York
				ALL	North Carolina
				ALL	North Dakota
				ALL	Ohio
				ALL	Oklahoma
				ALL	Oregon
				ALL	Pennsylvania
				ALL	Rhode Island
				ALL	South Carolina
				ALL	South Dakota
				ALL	Tennessee
				ALL	Texas
				ALL	Utah
				ALL	Vermont
				ALL	Virginia
				ALL	Washington
				ALL	Washington D.C.
				ALL	West Virginia
				ALL	Wisconsin
				ALL	Wyoming
AED14528	ALL		Please select the category that includes your age.	ALL	17 and under		Dropdown (Select-one)	Single	N		Age
				ALL	18 - 24
				ALL	25 - 34
				ALL	35 - 44
				ALL	45 - 54
				ALL	55 - 64
				ALL	65 and over
				ALL	I prefer not to respond
ACQLiv0009854	ALL		What is your gender?	ALL	Female		Dropdown (Select-one)	Single	N		Gender
				ALL	Male
				ALL	I prefer not to respond
AED14530	ALL		Please rate the extent to which the videos/podcasts on this site appeal to you.	ALL	1=Poor		Radio button, scale, has don't know	Single	N		Video/podcast appeal
				ALL	2
				ALL	3
				ALL	4
				ALL	5
				ALL	6
				ALL	7
				ALL	8
				ALL	9
				ALL	10=Excellent
				ALL	Don't know
AED14531	ALL		Please rate the variety of videos/podcasts offered on this site.	ALL	1=Poor		Radio button, scale, has don't know	Single	N		Variety of videos/ podcasts
				ALL	2
				ALL	3
				ALL	4
				ALL	5
				ALL	6
				ALL	7
				ALL	8
				ALL	9
				ALL	10=Excellent
				ALL	Don't know
AED14532	ALL		Please rate the availability of specific video topics you were looking for on this site.	ALL	1=Poor		Radio button, scale, has don't know	Single	N		Availability of videos/ podcasts
				ALL	2
				ALL	3
				ALL	4
				ALL	5
				ALL	6
				ALL	7
				ALL	8
				ALL	9
				ALL	10=Excellent
				ALL	Don't know
AED14533	ALL		Have you ever viewed this website on your cell phone or mobile device?	ALL	Yes	A, B, D, F	Radio button, one-up vertical	Single	N	Skip Logic Group	Mobile Viewing
				ALL	No	A
AED14534	ALL	A	How likely are you to access a mobile version of this website from your cell phone or mobile device if it was available?	ALL	1=Not very likely		Radio button, scale, has don't know	Single	N		Mobile Access
				ALL	2
				ALL	3
				ALL	4
				ALL	5
				ALL	6
				ALL	7
				ALL	8
				ALL	9
				ALL	10=Very likely
				ALL	Don't know
AED14535	ALL	B	Which mobile devices have you used to access this site?	ALL	Blackberry		Checkbox, one-up vertical	Multi	Y	Skip Logic Group	Preferred device
				ALL	iPhone
				ALL	GPhone/Android
				ALL	Windows Mobile (Palm, HP, Motorola)
				ALL	iPad
				ALL	Android Tablet
				ALL	Other, please specify:	C
AED14536	ALL	C	Other mobile devices				Text field, <100 char		N		OE preferred device
AED14537	ALL	D	What content/information do you want to access via your cell phone/mobile device from this website?	ALL	News		Checkbox, one-up vertical	Multi	N	Skip Logic Group	Content/info via mobile
				ALL	Photos
				ALL	Videos
				ALL	Press releases
				ALL	Messages
				ALL	Publications
				ALL	Orders & Directives
				ALL	Career information
				ALL	Training and Education
				ALL	Other, please specify:	E
AED14538	ALL	E	Other content/info would access via cell phone/mobile device				Text area, no char limit		N		OE content/ info via mobile
AED14539	ALL	F	What format do you prefer to view mobile content in?	ALL	Mobile site (example – m.defense.gov)		Radio button, one-up vertical	Single	N	Skip Logic Group	Preferred Format
				ALL	Full Site
				ALL	Downloadable application (example – iPhone application, GPhone application, Blackberry application)