Model Instance Name: |
|
|
|
|
|
FTC OnGuardOnline |
|
|
|
|
|
MID: |
kwEhBtA44gQQsMZUlc00pQ== |
|
|
|
|
Date: |
8/13/2009 |
|
|
|
Model questions utilize the ACSI methodology to determine scores and impacts |
|
ELEMENTS (drivers of satisfaction) |
|
CUSTOMER SATISFACTION |
|
FUTURE BEHAVIORS |
|
|
|
|
|
|
|
Site Information (1=Poor, 10=Excellent, Don't Know) |
|
Satisfaction (1=Very dissatisfied, 10=Very satisfied) |
|
Likelihood to Return (1=Not Very Likely, 10=Very Likely) |
1 |
Please rate the thoroughness of information on this site. |
23 |
What is your overall satisfaction with this site? |
26 |
How likely are you to return to this site? |
2 |
Please rate how understandable the information is on this site. |
24 |
How well does this site meet your expectations? |
|
Recommend (1=Not Very Likely, 10=Very Likely) |
3 |
Please rate how well the information provides answers to your questions. |
25 |
How does this site compare to your idea of an ideal website? |
27 |
How likely are you to recommend this site to someone else? |
|
Functionality (1=Poor, 10=Excellent, Don't Know) |
|
|
28 |
Primary Resource (1=Not Very Likely, 10=Very Likely) |
4 |
Please rate the usefulness of the features provided on this site. |
|
|
|
How likely are you to use this site as your primary resource for obtaining information about online security? |
5 |
Please rate the convenience of the features on this site. |
|
|
|
|
6 |
Please rate the variety of features on this site. |
|
|
|
|
|
Look and Feel (1=Poor, 10=Excellent, Don't Know) |
|
|
|
|
7 |
Please rate the visual appeal of this site. |
|
|
|
|
8 |
Please rate the balance of graphics and text on this site. |
|
|
9 |
Please rate the ease of reading pages on this site. |
|
|
Navigation (1=Poor, 10=Excellent, Don't Know) |
|
10 |
Please rate how well the site is organized. |
|
11 |
Please rate the options available for navigating this site. |
|
|
|
|
12 |
Please rate how well the site layout helps you find what you are looking for. |
|
|
|
|
|
Site Performance (1=Poor, 10=Excellent, Don't Know) |
|
|
|
|
14 |
Please rate how quickly pages load on this site. |
|
|
|
|
15 |
Please rate the consistency of speed from page to page on this site. |
|
|
|
|
16 |
Please rate the ability to load pages without getting error messages on this site. |
|
|
|
|
Model Instance Name: |
|
|
red & strike-through: DELETE |
|
|
|
|
|
|
|
|
|
|
|
FTC OnGuardOnline |
|
|
underlined & italicized: RE-ORDER |
|
|
|
|
|
|
|
|
|
|
|
MID: kwEhBtA44gQQsMZUlc00pQ== |
|
|
pink: ADDITION |
|
|
|
|
|
|
|
|
|
|
|
Date: |
8/13/2009 |
blue + -->: REWORDING |
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
FTC OnGuardOnline CUSTOM QUESTION LIST |
|
|
|
|
|
|
QID (Group ID) |
Skip Logic Label |
Question Text |
Answer Choices (limited to 50 characters) |
Skip to |
Type (select from list) |
Single or Multi |
Required Y/N |
Special Instructions |
25 character limit. Leave blank if you want DOT to fill this part out.
CQ Label |
|
|
|
|
|
ACQSto0006033 |
|
What is your primary role in visiting OnGuardOnline.gov today? |
Computer User |
|
Radio button, one-up vertical |
Single |
Y |
|
Primary Role |
|
|
|
|
|
|
|
|
Teacher/Educator |
|
|
|
|
|
|
|
|
|
|
|
|
|
|
I.T. Professional |
|
|
|
|
|
|
|
|
|
|
|
|
|
|
Student |
|
|
|
|
|
|
|
|
|
|
|
|
|
|
Parent |
|
|
|
|
|
|
|
|
|
|
|
|
|
|
Small Business Owner |
|
|
|
|
|
|
|
|
|
|
|
|
|
|
Military |
|
|
|
|
|
|
|
|
|
|
|
|
|
|
Press/Media |
|
|
|
|
|
|
|
|
|
|
|
|
|
|
Other |
|
|
|
|
|
|
|
|
|
|
|
CWS02197 |
|
What topic brought you to the site today? |
Identity theft |
|
Checkbox, one-up vertical |
Multi |
Y |
OPS Group |
Brought To Site |
|
|
|
|
|
|
|
|
Social networking |
|
|
|
|
|
|
|
|
|
|
|
|
|
|
Wireless security |
|
|
|
|
|
|
|
|
|
|
|
|
|
|
Phishing |
|
|
|
|
|
|
|
|
|
|
|
|
|
|
Kid's privacy |
|
|
|
|
|
|
|
|
|
|
|
|
|
|
Net Cetera: Chatting with Kids About Being Online |
|
|
|
|
|
|
|
|
|
|
|
|
|
|
Email/Internet Scams |
|
|
|
|
|
|
|
|
|
|
|
|
|
|
Laptop security |
|
|
|
|
|
|
|
|
|
|
|
|
|
|
General tips and information |
|
|
|
|
|
|
|
|
|
|
|
|
|
|
Other, please specify |
A |
|
|
|
|
|
|
|
|
|
|
CWS02198 |
A |
Please tell us what specifically what topic you were researching. |
|
|
Text area, no char limit |
|
N |
OPS Group |
OE_Brought to Site |
|
|
|
|
|
CWS02203 |
|
How did you learn about OnGuardOnline.gov? |
Found through a search engine (Google, Yahoo, MSN, etc) |
|
Checkbox, one-up vertical |
Multi |
Y |
OPS Group |
Learn About Site |
|
|
|
|
|
|
|
|
Referred by another website or link |
|
|
|
|
|
|
|
|
|
|
|
|
|
|
Referred by a friend or family member |
|
|
|
|
|
|
|
|
|
|
|
|
|
|
News source (magazine/newspaper/radio/television) |
|
|
|
|
|
|
|
|
|
|
|
|
|
|
Prior visit to the site |
|
|
|
|
|
|
|
|
|
|
|
|
|
|
Other, please specify |
A |
|
|
|
|
|
|
|
|
|
|
CWS02204 |
A |
Please tell us specifically how you learned about OnGuardOnline.gov. |
|
|
Text area, no char limit |
Single |
N |
OPS Group |
OE_Learn About Site |
|
|
|
|
|
CWS02199 |
|
Did the site help you do what you wanted today? |
Yes |
|
Radio button, one-up vertical |
Single |
Y |
Skip Logic Group |
Help Do Wanted |
|
|
|
|
|
|
|
|
No |
C |
|
|
|
|
|
|
|
|
|
|
|
|
|
Partially |
C |
|
|
|
|
|
|
|
|
|
|
CWS02200 |
C |
If you were not able to do what you wanted, what were you trying to do? |
|
|
Text area, no char limit |
|
N |
Skip Logic Group |
OE_What Trying Do |
|
|
|
|
|
ACQCol0003662 |
|
During your visit today, how did you navigate OnGuardOnline.gov? |
I use the links in the middle of the home page. |
|
Radio button, one-up vertical |
Single |
Y |
|
Navigation |
|
|
|
|
|
|
|
|
I use the top navigation bar. |
|
|
|
|
|
|
|
|
|
|
|
|
|
|
I use the search box. |
|
|
|
|
|
|
|
|
|
|
|
ACQSto0006034 |
|
Did you read any of the following articles during your visit today? (Please select all that apply) |
Phishing |
A |
Checkbox, one-up vertical |
Multi |
Y |
Skip Logic Group |
Revised Articles |
|
|
|
|
|
|
|
|
Malware |
B |
|
|
|
|
|
|
|
|
|
|
|
|
|
Email Scams |
C |
|
|
|
|
|
|
|
|
|
|
|
|
|
Understanding Mobile Apps |
D |
|
|
|
|
|
|
|
|
|
|
|
|
|
None of the above |
|
|
|
|
|
|
|
|
|
|
|
ACQSto0006035 |
A |
Do you have any comments or suggestions for improving the Phishing Article? |
Open Ended |
|
Text area, no char limit |
Single |
N |
Skip Logic Group |
Revised_Phishing |
|
|
|
|
|
ACQSto0006060 |
B |
Do you have any comments or suggestions for improving the Malware Article? |
Open Ended |
|
Text area, no char limit |
Single |
N |
Skip Logic Group |
Revised_Malware |
|
|
|
|
|
ACQSto0006036 |
C |
Do you have any comments or suggestions for improving the Email Scams Article? |
Open Ended |
|
Text area, no char limit |
Single |
N |
Skip Logic Group |
Revised_Email Scams |
|
|
|
|
|
ACQSto0006399 |
D |
Do you have any comments or suggestions for improving the Understanding Mobile Apps Article? |
Open Ended |
|
Text area, no char limit |
Single |
N |
Skip Logic Group |
Revised_Mobile Apps |
|
|
|
|
|
ACQCol0003664 |
|
What did you think of OnGuard Online’s written content? |
I thought it was appropriate for my level of understanding. |
|
Radio button, one-up vertical |
Single |
N |
|
Content |
|
|
|
|
|
|
|
|
I thought it was too complicated. |
|
|
|
|
|
|
|
|
|
|
|
|
|
|
I thought it was too simplistic or not detailed enough. |
|
|
|
|
|
|
|
|
|
|
|
|
|
|
I'm not sure. |
|
|
|
|
|
|
|
|
|
|
|
ACQSto0006372 |
|
If OnGuardOnline.gov offered to send you news and content updates, how would you prefer to receive them? (please select all that apply) |
Text Message |
|
Checkbox, one-up vertical |
Multi |
Y |
|
Updates-Prefered method |
|
|
|
|
|
|
|
|
Email |
|
|
|
|
|
|
|
|
|
|
|
|
|
|
RSS |
|
|
|
|
|
|
|
|
|
|
|
|
|
|
The OnGuardOnline.gov Facebook page |
|
|
|
|
|
|
|
|
|
|
|
|
|
|
Other |
|
|
|
|
|
|
|
|
|
|
|
|
|
|
I would decline updates. |
|
|
|
|
|
|
|
|
|
|
|
CWS02205 |
|
Did you learn something on this site that might change your online behavior in the future? |
Yes |
|
Radio button, one-up vertical |
Single |
Y |
|
Change Behavior |
|
|
|
|
|
|
|
|
No |
|
|
|
|
|
|
|
|
|
|
|
|
|
|
Maybe |
|
|
|
|
|
|
|
|
|
|
|
ACQSto0006061 |
|
How frequently do you visit OnGuardOnline.gov? |
This is my first time |
|
Drop down, select one |
Single |
Y |
|
Visit Frequency |
|
|
|
|
|
|
|
|
Weekly |
|
|
|
|
|
|
|
|
|
|
|
|
|
|
Monthly |
|
|
|
|
|
|
|
|
|
|
|
|
|
|
Every few months |
|
|
|
|
|
|
|
|
|
|
|
CWS02201 |
|
How old are you? |
Under 18 |
|
Radio button, one-up vertical |
Single |
N |
|
Age |
|
|
|
|
|
|
|
|
18-24 |
|
|
|
|
|
|
|
|
|
|
|
|
|
|
25-34 |
|
|
|
|
|
|
|
|
|
|
|
|
|
|
35-44 |
|
|
|
|
|
|
|
|
|
|
|
|
|
|
45-54 |
|
|
|
|
|
|
|
|
|
|
|
|
|
|
55-64 |
|
|
|
|
|
|
|
|
|
|
|
|
|
|
65-74 |
|
|
|
|
|
|
|
|
|
|
|
|
|
|
75 and up |
|
|
|
|
|
|
|
|
|
|
|
CWS02206 |
|
If you could make one improvement to the site, what would it be? |
|
|
Text area, no char limit |
|
N |
|
Site Improvement |
|
|
|
|
|