Form 727 2013 727 IPP Mobile Questionnaire

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Overview

Welcome and Thank You Text
Current Model Qsts
Current CQs

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Sheet 1: Welcome and Thank You Text

Model Instance Name:
U.S. Embassy Mobile Enterprise
MID:	Existing Measure - Please fill in; New Measure - DOT will fill in
Date:	Fill In Date
Welcome and Thank You Text
	Directions:
	This welcome text is shown at the top of the questionnaire window and the thank you text at the bottom. This is a good place to mention the site/company/agency name so the visitor knows whom they are taking the survey for. Feel free to modify the standard Welcome and Thank you text shown in the boxes below. Please read comments before using any of the text.
					Examples
					Welcome Text Example
	Welcome Text
	bharati.hulbanni: if STORES MEASURE: do NOT use any welcome text. Thank you for visiting our mobile site. You've been randomly chosen to take part in a brief survey to let us know what we're doing well and where we can improve. Please take a few minutes to share your opinions, which are essential in helping us provide the best online experience possible.
					Thank You Text Example
	DEFAULT Thank You Text
	bharati.hulbanni: TY text can be used for all measure types (call center, web, stores, mobile etc.) Thank you for taking our survey - and for helping us serve you better. We appreciate your input!
	ALTERNATE WEB Thank You Text
	bharati.hulbanni: Use this TY text ONLY for WEB Thank you for taking our survey - and for helping us serve you better. Please note you will not receive a response from us based on your survey comments. If you would like us to contact you about your feedback, please visit the Contact Us section of our website.

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Sheet 2: Current Model Qsts

Model Instance Name:
U.S. Embassy Mobile Enterprise
MID:		Existing Measure - Please fill in; New Measure - DOT will fill in
Partitioned (Y/N)?			N
FPI Included(Y/N)?			N
NOTE: All non-partitioned surveys will NOT be imputed and the elements will be rotated as a default unless otherwise specified and approved by Research.
Date:		10/17/2013
U.S. Embassy Mobile Enterprise
Model questions utilize the ACSI methodology to determine scores and impacts
		ELEMENTS (drivers of satisfaction)			CUSTOMER SATISFACTION			FUTURE BEHAVIORS	FPI
	MQ Label			MQ Label			MQ Label		Y?
		Content (1=Poor, 10=Excellent, Don't Know)			Satisfaction			Return (1=Very Unlikely, 10=Very Likely)
	Content - Accuracy	Please rate the accuracy of information on this mobile site.		Satisfaction - Overall	What is your overall satisfaction with this mobile site? (1=Very Dissatisfied, 10=Very Satisfied)		Return to Mobile Site	How likely are you to return to this mobile site?
	Content - Quality	Please rate the quality of information on this mobile site.		Satisfaction - Expectations	How well does this mobile site meet your expectations? (1=Falls Short, 10=Exceeds)			Recommend (1=Very Unlikely, 10=Very Likely)
		Look and Feel (1=Poor, 10=Excellent, Don't Know)		Satisfaction - Ideal	How does this site compare to your idea of an ideal mobile website? (1=Not Very Close, 10=Very Close)		Recommend Mobile Site	How likely are you to recommend this mobile site to someone else?
	Look and Feel - Appeal	Please rate the visual appeal of this mobile site.						Trust (1=Strongly Disagree, 10=Strongly Agree)
	Look and Feel - Readability	Please rate the readability of the pages on this mobile site.						I can count on this Embassy to act in my best interests.
		Navigation (1=Poor, 10=Excellent, Don't Know)						I consider this Embassy to be trustworthy.
	Navigation - Organized	Please rate how well this mobile site is organized.						This Embassy can be trusted to do what is right.
	Navigation - Options	Please rate the options available for navigating this mobile site.
		Site Performance (1=Poor, 10=Excellent, Don't Know)
	Site Performance - Loading	Please rate how quickly pages load on this mobile site.
	Site Performance - Errors	Please rate the ability to load pages without getting error messages on this mobile site.

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Sheet 3: Current CQs

		red & strike-through: DELETE
		underlined & italicized: RE-ORDER
		pink: ADDITION
10/17/2013		blue + -->: REWORDING
Skip Logic Label	Question Text	Answer Choices (limited to 50 characters)	Skip to	Type (select from list)	Single or Multi	Required Y/N	Special Instructions	CQ Label
	How frequently do you visit this mobile site?	First time		Radio button, one-up vertical	Single	Y		Visit Frequency
		More than once a day
		Daily
		About once a week
		About once a month
		Every 6 months or less
	What was your primary purpose for visiting this Embassy mobile site today?	To find information about Visas		Radio button, one-up vertical	Multi	Y		Primary Reason
		To apply for a Visa
		To check the status of my Visa application
		To find information about Passports
		To apply for or renew U.S. passport
		To check the status of my Passport application
		To find Embassy contact details (address, phone, etc)
		To search for jobs within the Embassy
		To find information about learning English
		To find information about studying in the U.S.
		To find information about exchange programs
		To learn about Embassy events
		To find official U.S. news
		To find information on general U.S. Policy
		To find information on specific U.S. Policies related to the host country
		Other
	Did you find everything you were looking for?	Yes, I found it quickly		Radio button, one-up vertical	Single	Y		Ability to Find
		Yes, but it took longer than expected
		No, I partially found what I was looking for
		No, I did not find what I was looking for at all
	From what location are you accessing this mobile website?	I'm at home		Radio button, one-up vertical	Single	Y		Location
		I'm at work
		I'm traveling
		Other
	If you could make one improvement to this mobile site, what would it be?			Text area, no char limit		N		OE_One Improvement