CIOT 2012 - Dinged Storyboard

Dinged_Final.pdf

Generic Clearance for the Collection of Qualitative Feedback on Agency Service Delivery

CIOT 2012 - Dinged Storyboard

OMB: 2127-0682

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“Dinged”
Open on a guy driving unbuckled at night. The icon on the dash
starts dinging and glowing in the
dark.

All of a sudden, the icon jumps off
the dashboard and onto the steering wheel and starts talking.
ICON: Hello? I said ding! What’s
the matter with you? Airbag guy
can’t do it all.

The icon points back to his neighbor on the dash – airbag guy. Airbag guy shrugs his shoulders.
ICON: Cops are cracking down
on unbuckled drivers like crazy!
The driver shrugs him off and
doesn’t buckle.

Suddenly, the icon is life-size and
in the passenger seat.
ICON: DING-DING-DING! They
can see you! What’s it gonna
take to get thru to you?

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“Dinged”
Suddenly, the driver sees police
car lights in his rearview mirror.
ICON: Oh, that’s what it’s gonna
take.

Cut to the cop ripping off a ticket
and giving it to the driver.
ICON: Ha! You got dinged!

Cut to a series of unbuckled drivers getting tickets.
VO: Cops are stepping up
enforcement on unbuckled
drivers all-day and even at
night. Buckle up or get dinged!

CIOT LOGO

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“Dinged”
Rural Version

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File Typeapplication/pdf
File Modified2012-02-13
File Created2012-02-13

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