CIOT 2012 - Fakerooney Storyboard

TITLE: Seatbelt Faker-Rooney

CLIENT: NHTSA

LENGTH: :30

JOB NO.: NHS1-35126

REV: Original

DATE: February 7, 2012
video:

audio:

Open on a young guy driving. He’s
not wearing his seatbelt.

Music under

Up ahead he sees a cop car.

He quickly grabs his seatbelt with his
right hand, pulls it across his chest,
but doesn’t click it.

We freeze the frame and a super
comes up:
THE RIGHT-CROSS FAKIE.

Cut to another driver. We see him
grab at the seatbelt, and put his left
arm through it. (Now it’s hooked over
his shoulder, but not clicked)

PAGE 1

TITLE: Seatbelt Faker-Rooney

CLIENT: NHTSA

LENGTH: :30

JOB NO.: NHS1-35126

REV: Original

DATE: February 7, 2012
video:

audio:

Freeze-frame, super:
THE SHOULDER SHAM

Cut to another driver. He looks in his
rear-view, notices a cop, and slyly
guides his right arm under his left
arm to grab the seatbelt.

Freeze-frame, super:
THE SMOOTH CHILL SLIDE

Cut to another driver. He’s eating a
burrito, but has to quickly grab his
seatbelt and put it on with the same
hand so he stuff the burrito in his
mouth

Freeze-frame, super:
THE BEAN AND CHEESE
FAKER-ROONEY

PAGE 2

TITLE: Seatbelt Faker-Rooney

CLIENT: NHTSA

LENGTH: :30

JOB NO.: NHS1-35126

REV: Original

DATE: February 7, 2012
video:

audio:

Cut to show driver from first scene
as cop walks up to window, he goes
to get license, and lets unclicked belt
go. It snaps back into place.

VO: The next time you fake wearing
your seatbelt, remember this...

Show the other drivers getting tickets

VO: Cops have been trained to look
for seatbelt violations, even at night.

Cut to our burrito guy taking a ticket
from a cop.

VO: And they don’t give out fake
tickets.

Freeze-Frame, super:
THE TOTALLY BUSTED GRAB

LOGO.

VO: Day or night. Click it. Or Ticket.

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