CIOT 2012 - Its Beginning Storyboard

“It’s Beginning”
Open on a car full of guys driving
in a suburb at night. Something
catches one of the passenger’s
eye – graffiti on a wall that reads
“It’s beginning.” Police cars race
by mysteriously.
VO: Cops are out in force, it’s
beginning…
An unbuckled guy sees a cop
pulling over someone. From the
backseat his daughter says “it’s
beginning.”

An unbuckled guy in his car at a
light absent-mindedly clicks his
pen then it catches his attention
and he clicks it slowly as if realizing something.

Cut to a cop clicking a pen as he
writes the guy a ticket.
VO: The click it or ticket mobilization is here.

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“It’s Beginning”
The cop gives the ticket to the
driver.

Cut to a reporter in a helicopter
who flies over the area to see several policemen writing tickets.
Reporter: There’s someone getting a ticket now. I mean, they
are literally everywhere…

We pan from the helicopter view
and the suburb is literally aglow
with flashing police lights.
VO: If you don’t buckle up all
day and even at night, the cops
will find you.

CIOT Logo

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“It’s Beginning”
Rural Version

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