NHTSA Form 1246 Texting Enforcement Screener

Focus Group Studies Under Generic Clearance - Recruitment Screener

OMB Control No. 2127-0682

Expiration Date 02/28/2015

Recruitment Screener for Focus Groups

OMB Control No: 2127-0682: Focus Groups for Assessments of Messaging Taglines and Concepts Supporting a National Anti-Texting-While-Driving Enforcement Campaign

PHONE SCREENING INTERVIEW GUIDE

NOTE TO RECRUITER: Ask to speak to anyone in the household between

the ages of 18 and 34.

Hello, this is __________________, from (NAME OF FOCUS GROUP COMPANY), calling on behalf of the U.S. Department of Transportation. We are conducting a study of American’s opinions about motor vehicle safety. I would like to ask you a few questions to determine if you are eligible for the study. (NOTE TO RECRUITER: If necessary, read:)

This collection of information is voluntary and will be used for formative purposes only so that we may develop communications programs designed to reduce the number of traffic-related injuries and deaths. A federal agency may not conduct or sponsor, and a person is not required to respond to, nor shall a person be subject to a penalty for failure to comply with a collection of information subject to the requirements of the Paperwork Reduction Act unless that collection of information displays a current valid OMB Control Number. The OMB Control Number for this information collection is 2127-0682. Public reporting for this collection of information is estimated to be approximately 10 minutes per response, including the time for reviewing instructions, completing and reviewing the collection of information. All responses to this collection of information are voluntary. Send comments regarding this burden estimate or any other aspect of this collection of information, including suggestions for reducing this burden to: Information Collection Clearance Officer, National Highway Traffic Safety Administration, 1200 New Jersey Ave, S.E., Washington, DC, 20590

All of your answers will be confidential. Could we begin now?

1. Are you a licensed driver?

( ) Yes

( ) No (TERMINATE)

2. Do you, or does anyone in your immediate family, work in any of the following industries or professions? (TERMINATE if “yes” to any)

( ) Marketing, advertising, public relations or marketing research

( ) Graphic design

( ) News media, including newspaper, television, radio or publishing

( ) Law enforcement

( ) Legal

( ) Local, state or federal government

3. In which of these age groups is your age? (NOTE TO RECRUITER: Read list of the two age groups)

( ) 18-25

( ) 26-34

( ) “Neither,” other or refused (TERMINATE)

NOTE TO RECRUITER: For each group, recruit six people ages 18-25 and six ages 26-34.

4. Which of the following types of vehicles do you drive most often for personal, non-business travel? (NOTE TO RECRUITER: Read list; accept only the one driven most often):

( ) Automobile

( ) Mini-van

( ) Full-size van

( ) Sport utility vehicle

( ) Pick-up truck

( ) None of these or something different (TERMINATE)

(NOTE TO RECRUITER: “none of these/something different” includes motorcycles)

NOTE TO RECRUITER: question 5 is an articulation question. What the respondent says is not important; rather, judge her/his ability and willingness to comment with a specific point-of-view.

5. In your opinion, what would be the best way to minimize traffic congestion on highways in the (name of city) area?

( ) Articulate

( ) Not articulate (TERMINATE)

6. The next question is about driving and mobile phone use. Even though many states now have laws to discourage texting while driving, there are still many situations when drivers send text or email messages. Which of these statements best matches your own experience? (NOTE TO RECRUITER: Read statements. OK to repeat if requested. If appropriate, also OK to alleviate concern of judgments being made; and/or to remind respondent of confidentiality)

( ) There has been at least one time in the past 30 days that you sent a text message

while you were driving

( ) There has been at least one time in the past 30 days that you sent an email

message while you were driving

( ) You may have sent a text or email message while driving in the past 30 days, but

you’re not certain

( ) You have not sent a text or email message while driving in the past 30 days

(TERMINATE)

( ) Refused to answer (TERMINATE)

7. Whether driving or not, about how frequently do you use texting and/or email via your mobile phone? Would you say… (NOTE TO RECRUITER: Read list.)

( ) At least once daily

( ) More than once a week, but not daily

( ) Less than once a week or not at all (TERMINATE)

8. Are you of Hispanic or Latino descent?

( ) Yes

( ) No

(NOTE TO RECRUITER: Maximum of 3 “Yes” responses per group.)

9. Select one or more of following that best describes your race. (NOTE TO RECRUITER: Read list. OK to accept multiple responses.)

( ) American Indian or Alaska Native

( ) Asian

( ) Black or African American

( ) Native Hawaiian or Other Pacific Islander

( ) White

10. (NOTE TO RECRUITER: Do not ask (but judge based on voice and other cues) gender.

( ) Male

( ) Female

(NOTE TO RECRUITER: Maximum of 8 of any one gender per group.)

Based on your responses, we would like to invite you to participate in a focus group research study about advertising campaign ideas. The group discussion will be about an hour-and-thirty-minutes in length, and for your participation, you will receive $75 cash. As many as eight others will participate. The meeting will be on (SCHEDULED DATE) at (SCHEDULED START TIME) p.m. It will be at our focus group research facility at (FOCUS GROUP FACILITY ADDRESS/LOCATIONAL INFORMATION).

(Exchange additional appropriate details if respondent is willing to participate)

END OF SCREENER GUIDE

NHTSA Form 1246