IC Submission Template

Request for Approval under the “Generic Clearance for the Collection of
Qualitative Feedback on the Service Delivery of the Consumer Financial
Protection Bureau” (OMB Control Number: 3170-0024)
1. TITLE OF INFORMATION COLLECTION:
Owning A Home Study – Pilot Phase

2. PURPOSE:

The CFPB is planning a study to evaluate its Owning a Home project. The Owning a Home project is a set of
online tools and resources designed to help consumers make better, more informed decisions about
mortgages. The study aims to both evaluate the impact of the Owning a Home tools and better understand
what pieces of the experience are and are not working to guide future improvements. However, this Pilot
Phase collection will only test the instruments and methodology to be used during the main study, not
program evaluation or product improvement research. The purpose of the Pilot Phase collection is only to
fine-tune the instruments and methodology used to ensure success of the main study.

The instruments and methodology will be refined based on learnings from the pilot. Prior to implementation,
he full study will be submitted to OMB under standard clearance procedures.

3. DESCRIPTION OF RESPONDENTS:

The target audience for the Owning a Home project is prospective homebuyers. The Pilot Phase collection
will recruit prospective homebuyers planning to buy in the next 3 months.

4. TYPE OF COLLECTION (ADMINISTRATION OF THE INSTRUMENT):
a.

How will you collect the information? (Check all that apply)
[X] Web-based or other forms of Social Media
[ ] In-person
[ ] Small Discussion Group
[ ] Other, Explain ______________________

[ ] Telephone
[ ] Mail
[ ] Focus Group

b. Will interviewers or facilitators be used?
[ ] Yes [X] No [ ] Not Applicable

5. FOCUS GROUP OR SURVEY:
If you plan to conduct a focus group or survey, please provide answers to the following
questions:
a. Do you have a customer list or something similar that defines the universe of potential
respondents and do you have a sampling plan for selecting from this universe?
[X] Yes [ ] No [ ] Not Applicable
b. If the answer is yes, please provide a description below. If the answer is no, please
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provide a description of how you plan to identify your potential group of respondents and
how you will select them?
Our contractor plans to work with a large, national home-buying website to recruit respondents. This
partner will recruit respondents on our behalf using their existing customer email list. We chose this
methodology as the most effective means of identifying prospective homebuyers when compared to other
methodologies, including online panels and mail sampling.

6. PERSONALLY IDENTIFIABLE INFORMATION:

a. Is personally identifiable information (PII) collected? [X] Yes [ ] No
The CFPB expects its partner to recruit respondents and the contractor to collect contact information on
behalf of the CFPB too facilitate the study. The contractor will gather information from respondents that
include direct identifying PII to administer the study, however, the contractor will strip all direct
identifying PII prior to submitting the study results to the Bureau. The CFPB will not have access to any
direct identifying PII regarding the respondents and will not seek it out. The CPFB similarly expects that
distribution of incentive payments will be conducted by the contractor.

All respondents will be provided notice regarding the study through an Informed Consent Form and
Privacy Act Statement at the time of election to participate. The notice will explain, at minimum, the
authority under which the information is collected; whether disclosure of such information is
mandatory or voluntary; the principal purpose or purposes for which the information is intended to be
used; any routine uses which may be made of the information; and any effect of not providing all or any
part of the requested information.

b. If Yes, is the information that will be collected included in records that are subject
to the Privacy Act of 1974? [X] Yes [ ] No [ ] Not Applicable
c. If applicable, what is the link to the Privacy Impact Assessment (PIA)?
The information contemplated here is covered under two separate Privacy Impact
Assessments (PIA). The Consumer Experience Research PIA is available at
http://files.consumerfinance.gov/f/201406_cfpb_consumer-experience-research_pia.pdf,
while the forthcoming Consumer Education PIA will be published on
consumerfinance.gov/privacy prior to the start of the pilot.
d. If Applicable, has a System or Records Notice (SORN) been published?

[X ] Yes [ ] No [ ] Not Applicable
If Yes, provide Federal Register citation for the SORN: 77 FR 60382.
CFPB.021 - Consumer Education and Engagement Records

7. INCENTIVES:
a. Is an incentive provided to participants? [X] Yes [ ] No
b. If Yes, provide the amount or value of the incentive? $55-60
c. If Yes, provide a statement justifying the use and amount of the incentive.
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Prospective homebuyers are a hard-to-find population – only a small percentage of the population
is actively interested in purchasing a new home at any given time. They also have a lot of things
going on in their lives at the time we are interested in surveying them, which is when they are
actively searching for a home. We believe incentives are necessary to ensure an adequate response
rate.
In addition, incentives have proven necessary and effective in recruiting subjects to participate in
this scale of research, and it is also employed by the other Federal agencies, such as the Internal
Revenue Service.

As this Pilot Phase collection is intended to test the instruments and methodology to be used during
the main study, we plan to vary the structure and amount of incentive provided to respondents.
Based on similar research and consulting with survey experts, we believe that an incentive for the
full study of approximately $65-70 will be appropriate to attract sufficient response while
minimizing cost to the government. For the pilot study, we plan to test a slightly lower amount of
$55-60.
The incentive will be paid out in three increments – a smaller amount at the conclusion of the
baseline survey, a larger amount at the conclusion of the study, and a small additional incentive at
document collection. Due to the structure of the study, the document collection payment is not
advertised in advance. Participants will be divided into two groups and will receive incentives as
follows:
Figure 1: Test Incentive Structure

Component
Baseline Survey (Module B-F; H&I)
Periodic Survey #2 (Module B, D, E, F)
GFE document collection (Module G)
Total

Group A
Group B
$5
$10
$50
$40
$5
$5
$60
$55

8. BURDEN ESTIMATES:
Estimating burden hours is complex, because we expect attrition throughout the duration of
this pilot study. Using our best estimates, the total burden hours is estimated at 163 hours. We
estimate about 1,000 respondents will ultimately provide about 3,885 responses. Figure 2
below provides a detailed breakdown of our burden estimates.

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Figure 2: Burden Estimates

Component
Arrive at Study Home Page
Take Screener (Module A)
Pass Screener
Opt-in to study
Baseline Survey (Module B-F; H-J)
-- complete
Periodic Survey #1 (Module B, C, D, J)
-- complete
Periodic Survey #2 (Module B, C, D, J)
-- complete
GFE document collection (Module G)
Total Burden Hours

Retention
from
previous
stage
0.95
0.60
0.5
0.9
0.75
0.8
0.95
0.9
0.95
0.5

# Participants

1,000
950
574
287
258
194
155
147
132
125
63

Time per
Burden
participant hours
(mins)

3

47.50

22

82.87

6

15.10

6
4

12.85
4.20
162.52

9. FEDERAL COST: The estimated annual cost to the Federal government is

10.









CERTIFICATION:

$12,220

By submitting this document, the Bureau certifies the following to be true:
The collection is voluntary.
The collection is low-burden for respondents and low-cost for the Federal Government.
The collection is non-controversial and does not raise issues of concern to other federal
agencies.
The results are not intended to be disseminated to the public.
Information gathered will not be used for the purpose of substantially informing influential
policy decisions.
The collection is targeted to the solicitation of opinions from respondents who have
experience with the program or may have experience with the program in the future.
The data collection is not statistically significant, the sample is not intended to be
representative, and the results will not be used to make inferences beyond the survey
sample.
The results will not be used to measure regulatory compliance or for program
evaluation.

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