The National Highway Traffic Safety
Administration (NHTSA) was established by the Highway Safety Act of
1970 (23 U.S.C. 101) to carry out a Congressional mandate to reduce
the mounting number of deaths, injuries and economic losses
resulting from motor vehicle crashes on our Nations highways. In
support of this mission, NHTSA proposes to conduct information
collections to (1) assess attitudes, beliefs, and behaviors related
to distracted and unsafe driving practices, and (2) evaluate the
effectiveness of a high-visibility enforcement (HVE) demonstration
program in deterring those practices. NHTSA must account for
whether its initiatives were effective. An essential part of this
evaluation effort will be comparing a baseline survey of publics
awareness and attitudes towards NHTSAs initiatives to reduce
distracted driving immediately prior to the initiation of a
mobilization with a post-mobilization survey conducted immediately
following the campaign. A national survey provides an additional
baseline for comparison, and annual administrations of the same
survey will help NHTSA monitor trends in distracted driving and
develop more effective interventions. NHTSA will conduct the
national survey no sooner than September 2010, after the 2010
Census and OMBs moratorium on information collections. The first
wave of the HVE demonstration programs are expected to occur in the
Spring of 2010. Therefore, NHTSA is requesting approval to conduct
one round of pre- and post-mobilization administrations of the
community-level evaluation surveys during OMBs collection
moratorium. There are two community-level survey instruments with
which NHTSA can evaluate the effectiveness of the community-level
demonstration programs. Ideally, NHTSA prefers to utilize the
Distracted Driving Intercept Survey (DDIS), a one-page survey that
drivers can complete while waiting at selected drivers licensing
(DMV) offices. In cases where DMV offices are not available, NHTSA
can administer the Distracted Driving Enforcement Awareness Survey
(DDEAS) via telephone. NHTSA fully intends to administer only one
of the two community-level survey instruments in any one community.
However, NHTSA is requesting clearance to administer either
instrument so that it has the needed flexibility to evaluate the
program activity should access to DMV offices change in the
future.
US Code:
23
USC 101 Name of Law: Highway Safety Act of 1970
US Code: 49
USC 30168 Name of Law: Motor Vehicle Safety
This is a renewal of OMB
Control Number 2127-0665. In this Information Collection Request
(ICR) we are requesting clearance for the Distracted Driving
Intercept Survey (DDIS), as it applies to the texting-focused HVE
demonstration programs in Connecticut and Massachusetts. The
adjustments are: • The sample of respondents has increased by
12,000 participants from 22,200 to a total of 34,200 participants.
• The burden hours has increased by 1,000 hours from 1,850 to a
total of 2,850 hours. • We have experience from the Hartford and
Syracuse community demonstration programs and estimate the cost of
a completed survey at $8.00 per survey (vs. $6.00). Given these
adjustments the total cost of the intercept surveys conducted under
OMB clearance 2127-0665 is estimated at $273,600, a change from the
previous request for clearance.
On behalf of this Federal agency, I certify that
the collection of information encompassed by this request complies
with 5 CFR 1320.9 and the related provisions of 5 CFR
1320.8(b)(3).
The following is a summary of the topics, regarding
the proposed collection of information, that the certification
covers:
(i) Why the information is being collected;
(ii) Use of information;
(iii) Burden estimate;
(iv) Nature of response (voluntary, required for a
benefit, or mandatory);
(v) Nature and extent of confidentiality; and
(vi) Need to display currently valid OMB control
number;
If you are unable to certify compliance with any of
these provisions, identify the item by leaving the box unchecked
and explain the reason in the Supporting Statement.