No Form Number Farmers Market Vendor satisfaction Survey

OMB 0581-0229

USDA Farmers Market Vendor Satisfaction Survey

This survey is anonymous and the information from this survey is confidential and will only be used by USDA to compile data for the USDA Farmers Market.

1. How many farmers markets do you sell at during the week? 1, 2, 3, 4, 5, 6, 7 or more

2. Please rate the performance for this farmers market in the following categories?

Not Somewhat Satisfied Very Extremely

Satisfied Satisfied Satisfied Satisfied

Overall market experience ○ ○ ○ ○ ○

Product sales ○ ○ ○ ○ ○

Number of customer’s ○ ○ ○ ○ ○

Market attendance ○ ○ ○ ○ ○

Vendor experience ○ ○ ○ ○ ○

Organization of market ○ ○ ○ ○ ○

& market manager

3. On an annual basis, for this farmers market season would you say that your sales:

Increased About the Decreased

Same

○ ○ ○

4. What were your estimated average sales per market day?

○ $0 to $300 ○ $>300 to $600 ○ $>600 to $900 ○ $>900 to $1200 ○ $>1200

5. Were your farmers market sales better or worse this market season than last year’s market season?

Extremely Somewhat About the Slightly Extremely

better better same worse worse

○ ○ ○ ○ ○

6. The change in market sales were due to: (Select all that apply)

a. Greater product variety

b. Lesser product variety

c. Larger volume of product sold

d. Smaller volume of product sold

e. Higher price for product sold

f. Lower price for product sold

g. More customers

h. Fewer customers

i. Increase of Debit/Credit Sales

j. Decrease of Debit/Credit Sales

k. Increase in federal nutrition benefit sales

I. Decrease in federal nutrition benefit sales

m. Other_________________________________________________________

7. This year, did you accept the following Federal nutrition benefits during the market season?
(Select all that apply)

a. SFMNP

b. SNAP

c. WIC-CVV
d. WIC
e. Other:____________________

f. Not Applicable

8. Do you use social media to advertise your participation at this farmers market?
(Select all that apply)

a. Website

b. Electronic newsletter

c. List Serv

d. Facebook

e. Tweet

f. Other:____________________

g. Do not use social media

9. Please select the response that best indicates the distance you travel to participate in this market?

1. 0 - 5 miles b. 6 – 10 miles c. 11 – 15 miles d. 16 – 20 miles e. 21 – 25 miles
   
   

f. 26 – 30 miles g. 30 – 35 miles h. 36 – 50 miles i. 51 – 75 miles j. 76 – 100 miles

k. 101 or more miles

10. General comments and suggestions for concerns and improvements?

According to the Paperwork Reduction Act of 1995, an agency may not conduct or sponsor, and a person is not required to respond to a collection of information unless it displays a valid OMB control number. The valid OMB control number for this information collection is 0581-0229. The time required to complete this information collection is estimated to average 15 minutes per response, including the time for reviewing instructions, searching existing data sources, gathering and maintaining the data needed, and completing and reviewing the collection of information. The U.S. Department of Agriculture (USDA) prohibits discrimination in all its programs and activities on the basis of race, color, national origin, age, disability, and where applicable, sex, marital status, familial status, parental status, religion, sexual orientation, genetic information, political beliefs, reprisal, or because all or part of an individual’s income is derived from any public assistance program (Not all prohibited bases apply to all programs.) Persons with disabilities who require alternative means for communication of program information (Braille, large print, audiotape, etc.) should contact USDA’s TARGET Center at (202) 720-2600 (voice and TDD). To file a complaint of discrimination, write to USDA, Director, Office of Civil Rights, 1400 Independence Avenue, S.W., Washington, D.C. 20250-9410, or call (800) 795-3272 (voice) or (202) 720-6382 (TDD). USDA is an equal opportunity provider and employer.

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