Interviews – Identity Theft

Identity Theft In-depth Interview
Screener
December 2014
Interview Method: Telephone
Length of Interview: Approximately 50 minutes
Length of Screening Phone Call: Approximately 10 minutes
Financial Incentive for Participation: $40

Hello, my name is___________ and I am calling from _________, a research firm. We
are conducting a research study in order to improve a government website. We are
looking for individuals to participate in a 50-minute phone interview about their
experiences. I want to assure you that all of responses will be kept entirely confidential
and that we greatly appreciate your time. Participants in this study will receive $40 for
their time.
Is this something that you might be interested in participating in?
( ) Yes
( ) No
[TERMINATE]

Thank you, I appreciate your taking this time to speak with me.
Respondent Name_________________________________________________
Gender ________________

1. To Begin--do you, or does any member of your household or immediate family
currently work in or study (or ever worked in or studied) any of the following:
( ) Marketing or Market Research
( ) Advertising or Public Relations
( ) The media, in any format, including print, broadcast, satellite cable TV, radio,
and/or the Internet
( ) Journalism/Reporting
( ) The entertainment industry, in any medium, including TV, film, theatre,
radio, print, and/or the Internet
( ) A consultant to any of the above

[TERMINATE IF YES TO ANY OF THE ABOVE]
2. When was the last time, if ever, that you participated in a market research group
discussion, focus group, or individual interview?
( ) Within the past 6 months

[TERMINATE]

3. Have you ever been the victim of identity theft?
( ) Yes
( ) No
[TERMINATE]
( ) Don’t know
[TERMINATE]

4. I’m sorry to hear that. When did you discover the identity theft?
( ) 0-12 months ago
( ) Longer
[TERMINATE]

5. Were there direct consequences of the theft that you dealt with -- such as financial
losses or time spent correcting misinformation?
( ) Yes
[Recruit for GROUP 1]
( ) No
[TERMINATE]