ARMS Progress Report
Communications Plan
June 15, 2012
Objective:
Increase awareness among key audiences of the changes to ARMS survey, which were implemented in response to the recommendations from the Committee on National Statistics of the National Research Council. The ARMS Progress Report has been posted to the NASS homepage and ERS has committed to providing a link to the report on their web page as well.
Target Audiences:
ARMS Data Users
Key Commodity Stakeholders
Tactics:
Social Media
NASS’s Public Affairs team will disseminate messages with links to the ARMS Progress Report on Twitter, which will allow the agency to reach its 8,000+ followers.
Fact Sheet
The Public Affairs team will also create a fact sheet that will summarize the information in the ARMS Progress Report. NASS and ERS will be able to disseminate the factsheet at the annual Data Users’ meeting, as well as at meetings with various ARMS stakeholders.
Email Notification
NASS’s Farm Production Expenditures report is one of the key publications that is based on ARMS data. NASS will draft and send an email to all individuals who currently subscribe to this report via email, to ensure they are aware of ARMS changes.
Timeline:
July 5: NASS posts a message on Twitter
July 5: NASS sends an email to the Farm Production Expenditures report subscribers
July 16: Summary fact sheet is available to the public
| File Type | application/vnd.openxmlformats-officedocument.wordprocessingml.document |
| Author | MincAl |
| File Modified | 0000-00-00 |
| File Created | 2021-01-27 |