Form 956 2015 956 NSA Mobile Browse MQ CQ FSR 1217

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Overview

Welcome and Thank You Text
Model Questions
Current Custom Questions

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Sheet 1: Welcome and Thank You Text

Welcome and Thank You Text
	Welcome Text			Thank You Text
	Thank you for visiting the Intelligence Careers website. You've been randomly chosen to take part in a brief survey to let us know what we're doing well and where we can improve. Please take a few minutes to share your opinions, which are essential in helping us provide the best online experience possible.			Thank you for taking our survey - and for helping us serve you better. We appreciate your input!

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Sheet 2: Model Questions

Model Name		IC Careers Mobile Browse					Red & Strike-Through: Delete
Model ID		(MID)		Removed most references to "mobile site" and left it simply "site" to match the Desktop measure.			Underlined & Italicized: Re-order
Partitioned		Yes - 2MQ					Pink: Addition				16
Date		1/1/2015					Blue: Reword
	Label	Element Questions		Label	Satisfaction Questions		Label	Future Behaviors
		Look and Feel (1=Poor, 10=Excellent, Don't Know)			Satisfaction			Return (1=Very Unlikely, 10=Very Likely)
	Look and Feel - Appeal	Please rate the visual appeal of this site.		Satisfaction - Overall	What is your overall satisfaction with this site? (1=Very Dissatisfied, 10=Very Satisfied)		Return	How likely are you to return to www.intelligencecareers.gov using your mobile device in the future?
	Look and Feel - Balance	Please rate the balance of graphics and text on this site.		Satisfaction - Expectations	How well does this site meet your expectations? (1=Falls Short, 10=Exceeds)			Recommend Company (1=Very Unlikely, 10=Very Likely)
	Look and Feel - Readability	Please rate the readability of the pages on this site.		Satisfaction - Ideal	How does this site compare to your idea of an ideal mobile site? (1=Not Very Close, 10=Very Close)		Recommend	How likely are you to recommend www.intelligencecareers.gov to someone else?
		Site Performance (1=Poor, 10=Excellent, Don't Know)					Apply	Apply (1=Very Unlikely, 10=Very Likely)
	Site Performance - Loading	Please rate how quickly pages load on this site.						How likely are you to submit an application to the Intelligence Community (IC)?
	Site Performance - Consistency	Please rate the consistency of speed from page to page on this site.
	Site Performance - Completeness	Please rate how completely the page content loads on this site.
		Navigation (1=Poor, 10=Excellent, Don't Know)
	Navigation - Organized	Please rate how well this site is organized.
	Navigation - Options	Please rate the options available for navigating this site.
	Navigation - Layout	Please rate how well the site layout helps you find what you need.
		Information Browsing (1=Poor, 10=Excellent, Don't Know)
	Information Browsing - Sort	Please rate the ability to sort information by criteria that are important to you on this site.
	Information Browsing - Narrow	Please rate the ability to narrow choices to find the information you are looking for on this site.
	Information Browsing - Features	Please rate how well the features on the site help you find the information you need.
		Site Information (1=Poor, 10=Excellent, Don't Know)
	Site Information - Thoroughness	Please rate the thoroughness of information provided on this site.
	Site Information - Understandable	Please rate how understandable this site’s information is.
	Site Information - Answers	Please rate how well the site’s information provides answers to your questions.

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Sheet 3: Current Custom Questions

Model Name

IC Careers Mobile Browse

Red & Strike-Through: Delete

12 Top Level CQs

Model ID

(MID)

Underlined & Italicized: Re-order

Partitioned

Yes - 2MQ

Pink: Addition

16

Date

11/4/2015

Blue: Reword

28 Total

QID

Skip From

Question Text

Answer Choices

Skip To

Required Y/N

Type

Special Instructions

CQ Label

How often do you visit this site?

First time

Y

Drop down, select one

Visit Frequency

More than once a day

Daily

Weekly

Monthly

Once every few months

Once every 6 months or less

Which of the following sources primarily drove you to visit the site today?

Message or recommendation from a friend on a social network

Y

Radio button, one-up vertical

Skip Logic Group*

Acquisition Source

Matched to Social Media Answer choices in Browse.

Video I saw on YouTube

Internet blogs or discussion forums

Advertising on social networks (Facebook, Twitter)

Randomize

Message directly from an agency in the Intelligence Community on a social network

S

Online pinboard (Pinterest)

Mobile phone text messages or alerts

Instant Message from a friend or colleague

Familiarity with the Intelligence Community

Promotional email(s) from an agency in the Intelligence Community

Search engine results

Word of mouth recommendation from someone I know

Newspaper or magazine advertising

Internet advertising

Other

Anchor Answer Choice

S

Please select which social network drove you to visit.

Facebook

Y

Drop down, select one

Skip Logic Group*

Social Site

Flickr

GitHub

Google+

Instagram

LinkedIn

Scribd

Tumblr

Twitter

YouTube

Other

What is your primary reason for visiting the site today?

To find information regarding a career in the United States Intelligence Community

Y

Radio button, one-up vertical

OPS Group*

Primary Reason

Submit resume for employment

Research employment opportunities

Research internship opportunities

Research the United States Intelligence Community in general

Just browsing

Other, please specify:

A

A

Please tell us the other reason for your visit.

N

Text field, <100 char

OPS Group*

Primary Reason Other

Did you find the information you were looking for on the site today?

Yes

Y

Drop down, select one

Skip Logic Group*

Info Found

No

A

A

Please tell us what you were unable to find:

N

Text area, no char limit

Skip Logic Group*

Info Found Why Not

Which of the following participating agencies were you most interested in career information today? (Please select all that apply.)

Defense Intelligence Agency (DIA)

Y

Checkbox, one-up vertical

Skip Logic Group*

Agency Career Info

National Geospatial-Intelligence Agency (NGA)

National Security Agency (NSA)

Office of the Director of National Intelligence (ODNI)

An Agency not listed here

G

G

Which specific agency were you hoping to find career information for?

N

Text area, no char limit

Skip Logic Group*

Agency Other Career Info OE

Was it clear to you that although the Intelligence Community is made up of 17 separate agencies, not all of them have begun their participation with this site?

Yes

Y

Radio button, one-up vertical

Skip Logic Group*

Agency Participation

No

N

N

What can we do to make this clearer for you?

N

Text area, no char limit

Skip Logic Group*

Agency Clarity OE

Which sections of the site did you visit today? (select all that apply)

Job Search / Apply

Y

Checkbox, one-up vertical

Skip Logic Group

Sections Visited

Careers

Students

Transitioning Military

Agencies

Mission

News

Other

Are you actively searching for a job or student program opportunity, such as an internship?

Yes

Y

Y

Radio button, one-up vertical

Skip Logic Group

Career Active Search

No

Y

How long have you been searching?

1 month or less

Y

Drop down, select one

Skip Logic Group

Career Search Duration

2 - 3 months

4 - 6 months

7 - 12 months

For a year or more

Did you use the Job Exploration Tool today?

Yes

J

Y

Radio button, one-up vertical

Skip Logic Group*

Job Exploration Tool Use

No

J

Did you find the Job Exploration tool useful?

Yes

Y

Radio button, one-up vertical

Skip Logic Group*

Job Exploration Useful

No

K

K

Please tell us what would make this tool more useful for you:

N

Radio button, one-up vertical

Skip Logic Group*

Job Exploration Improvement

Did you find the detail you needed regarding intelligence careers?

Yes

Y

Radio button, one-up vertical

Skip Logic Group*

Career Detail

No

F

F

What additional information do you need regarding career opportunities within the United States Intelligence Community?

N

Text area, no char limit

Skip Logic Group*

Career Additional Detail

What would you like to share with us that would help improve your mobile experience with www.intelligencecareers.gov?

N

Text area, no char limit

Improvement

Which of the following best describes you?

Professional

Y

Drop down, select one

Role

Transitioning Military

High school student

College student

Recent college graduate

Other

Are you a U.S. Citizen?

Yes

Y

Drop down, select one

Demographics: Citizenship

No

Prefer not to respond