Form 969 2015 969 DRAFT - NPS.gov Mobile Questionnaire

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Overview

Welcome and Thank You Text
Model Qsts
Current CQs
Types

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Sheet 1: Welcome and Thank You Text

Welcome and Thank You Text
	Welcome Text			Thank You Text
	Thank you for visiting the National Park Service. You've been randomly chosen to take part in a brief survey to let us know what we're doing well and where we can improve. Please take a few minutes to share your opinions, which are essential in helping us provide the best online experience possible.			Thank you for taking our survey - and for helping us serve you better. We appreciate your input!
	Welcome Text - Alternate			Thank You Text - Alternate
	Thank you for visiting the National Park Service. You have been randomly selected to take part in this survey that is being conducted by ForeSee on behalf of the National Park Service. Please take a few minutes to give us your feedback. All results are strictly confidential.			Thank you for taking our survey - and for helping us serve you better. Please note you will not receive a response from us based on your survey comments. If you would like us to contact you about your feedback, please visit the Contact Us section of our web site.

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Sheet 2: Model Qsts

Model Name		NPS.gov Mobile Survey					Red & Strike-Through: Delete
Model ID		(MID)					Underlined & Italicized: Re-order
Partitioned		Yes					Pink: Addition
Date		(1/2/2013)					Blue: Reword
	Label	Element Questions		Label	Satisfaction Questions		Label	Future Behaviors
		Look and Feel (1=Poor, 10=Excellent, Don't Know)			Satisfaction			Return (1=Very Unlikely, 10=Very Likely)
	Look and Feel - Appeal	Please rate the visual appeal of this mobile site.		Satisfaction - Overall	What is your overall satisfaction with this mobile site? (1=Very Dissatisfied, 10=Very Satisfied)		Return	How likely are you to return to this mobile site in the next 90 days?
	Look and Feel - Balance	Please rate the balance of graphics and text on this mobile site.		Satisfaction - Expectations	How well does this mobile site meet your expectations? (1=Falls Short, 10=Exceeds)			Recommend (1=Very Unlikely, 10=Very Likely)
	Look and Feel - Readability	Please rate the readability of the pages on this mobile site.		Satisfaction - Ideal	How does this mobile site compare to your idea of an ideal website? (1=Not Very Close, 10=Very Close)		Recommend	How likely are you to recommend this mobile site to someone else?
		Site Performance (1=Poor, 10=Excellent, Don't Know)						Primary Resource (1=Very Unlikely, 10=Very Likely)
	Site Performance - Loading	Please rate how quickly pages load on this mobile site.					Primary Resource	How likely are you to use this mobile site as your primary resource for obtaining information about the National Park Service?
	Site Performance - Consistency	Please rate the consistency of speed from page to page on this mobile site.
	Site Performance - Completeness	Please rate how completely the page content loads on this mobile site.
		Navigation (1=Poor, 10=Excellent, Don't Know)
	Navigation - Organized	Please rate how well the mobile site is organized.
	Navigation - Options	Please rate the options available for navigating this mobile site.
	Navigation - Layout	Please rate how well the mobile site layout helps you find what you need.
		Information Browsing (1=Poor, 10=Excellent, Don't Know)
	Information Browsing - Sort	Please rate the ability to sort information by criteria that are important to you on this mobile site.
	Information Browsing - Narrow	Please rate the ability to narrow choices to find the information you are looking for on this mobile site.
	Information Browsing - Features	Please rate how well the features on the mobile site help you find the information you need.
		Site Information (1=Poor, 10=Excellent, Don't Know)
	Site Information - Thoroughness	Please rate the thoroughness of information provided on this mobile site.
	Site Information - Understandable	Please rate how understandable this mobile site’s information is.
	Site Information - Answers	Please rate how well the mobile site’s information provides answers to your questions.

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Sheet 3: Current CQs

Model Name	NPS.gov Mobile Survey					Red & Strike-Through: Delete
Model ID	(MID)					Underlined & Italicized: Re-order
Partitioned	Yes					Pink: Addition
Date	(1/2/2013)					Blue: Reword
QID	QUESTION META TAG	Skip From	Question Text	Answer Choices	Skip To	Required Y/N	Type	Special Instructions	CQ Label
			How frequently do you visit this site?	First time		Y	Radio button, one-up vertical		Visit Frequency
				More than once a day
				Daily
				About once a week
				About once a month
				Every 6 months or less
			Where are you accessing NPS.gov from?	At home or work		Y	Radio button, one-up vertical		WhereAccess
				On my way to a National Park
				Within a National Park
				Other
			How did you find your way to the mobile site today?	Online search engine		Y	Radio button, one-up vertical		CametoSite
				Suggestion from park service staff
				Recommendation from friend or family
				News article
				Other website
				Other
			What is your primary reason for visiting the nps.gov site today?	I'm gathering information on a national park(s) that I already know I'm going to visit		Y	Radio button, one-up vertical	Skip Logic Group*	Primary Reason
				I'm trying to decide what national park(s) to visit primarily based on the activities/scenery/story offered in the park				Randomize
				I'm trying to decide what national park(s) to visit primarily based on location/proximity to other sites
				I'm seeking information on what's happening in a National Park(s) right now (current conditions, breaking news, alerts)
				I'd like to learn more about the United States' history, natural features, or cultural heritage
				I'm looking for webcams, pictures, or stories on this website to inspire me or remind me of a past visit
				I'm sending information to someone else via email, text, or social media
				I'm looking to find or apply for business, research, job or volunteer opportunities
				I want to learn about what the NPS does in my home community, state or town
				I'm a local and check the park website occasionally
				Other	A
		A	Please specify your primary reason for visiting the site.			N	Text area, no char limit	Skip Logic Group*	OE_Primary Reason
			Which homepage site sections did you visit today?	Find a Park		Y	Radio button, one-up vertical		Tools Used
				News
				Events
				Photos & Multimedia
				FAQs
				Did not visit the homepage
				Other
			What types of information were you looking to find? (Please select all that apply.)	Maps/Directions		Y	Checkbox, one-up vertical		Primary Info
				Multimedia (e.g. pictures, video, webcams, etc.)
				Camping/lodging information
				Things to do (e.g. hiking, biking, canoeing)
				Events and programs
				Fees and passes
				Contact information
				Weather/conditions
				Job/volunteer opportunities
				Lesson plans/curriculum
				Other
			Did you find what you were looking for?	Yes		Y	Radio button, one-up vertical	Skip Logic Group*	Did You Find
				Partially	A
				No	A
		A	Please specify what you were trying to find.			N	Text area, no char limit	Skip Logic Group*	OE_Did you find
			How old are you?	Under 18		Y	Drop down, select one		Age
				18-24
				25-34
				35-44
				45-54
				55-64
				65-74
				75 and up
				Prefer not to say
			If you could make one improvement to this site, what would it be?			N	Text area, no char limit		One Improvement

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Sheet 4: Types

Types	Instructions	Custom Text	Benchmark Meta Tags
Checkbox, one-up vertical	Anchor Answer Choice	Yes	Accomplish
Checkbox, two-up vertical	EPP	No	Acquisition Source
Checkbox, three-up vertical	Multiple Lists Group*	Unsure	Approached
Drop down, select one	Mutually Exclusive		Associate: Available
Radio button, one-up vertical	OPS Group*		Associate: Courteous
Radio button, two-up vertical	Randomize		Associate: Help
Radio button, three-up vertical	Rank Group*		Associate: Inform Promos
Radio button, scale, has don't know	Skip Logic Group*		Associate: Invite Back
Radio button, scale, no don't know	True Conversion		Associate: Recommend
Text area, no char limit			Banking Activities
Text field, <100 char			Call Resolution
			Checkout
			Checkout: Found all Items
			Checkout: Problems
			Checkout: Thank You
			Contact Center Purchase Frequency
			Contact Center: First Call
			Current Customer - Product
			Current Customer - Service
			Customer Service
			Demographics: Age
			Demographics: Gender
			Demographics: Income
			Do Next
			Do Next: Healthcare
			Do Next: Insurance
			Donate Today
			Done Any Following
			Greeted
			Inquiry: First Call
			Inquiry: Times Called
			Items Meet Expectations
			Location
			Log In Success
			Mobile Deposit
			OE_Accomplish
			OE_Improve Experience
			Order Arrived on Time
			Order Process
			Previous Channel Visited
			Primary Financial Provider
			Primary Reason
			Primary Reason: Associations
			Primary Reason: Associations Non-profit
			Primary Reason: B2B
			Primary Reason: Federal Government or Informational Non-Profit
			Primary Reason: Product Manufacturers (Non ecommerce)
			Primary Reason: Retail
			Primary Reason: Telecom
			Primary Reason: Travel
			Primary Reason: Banking
			Primary Reason: Healthcare
			Primary Reason: Insurance
			Products Purchased
			Products Sought
			Purchase
			Purchase Channel Preference
			Purchase Everything
			Purchase Frequency
			Purchased
			Receive All Items
			Research Process for Purchase
			Return
			Role
			Role: Healthcare
			Role: Insurance
			Times Visited Prior Purchase
			Track Delivery
			Visit Frequency
			Website Contribution
			Where Purchased
			Why No Purchase
			Why Not Purch Everything