Form 1016 2017 1016 Smithsonian Mobile questionnaire 2017-04-19

E-Government Website Customer Satisfaction Surveys

2017 1016 Smithsonian Mobile questionnaire 2017-04-19.xlsx

2017 1016 Smithsonian Mobile questionnaire 2017-04-19

OMB: 1090-0008

Document [xlsx]
Download: xlsx | pdf

Overview

How to read this file
Survey Invitation
Welcome and Thank You Text
Model Questions
Custom Questions


Sheet 1: How to read this file

Survey Invitation





This is the standard survey invitation. Default text is included. If you would like to modify this text please check with your analyst/client manager.












Welcome and Thank You Text





The text you see here will appear at the top and bottom of your survey. Default text is included and you may modify this text as needed.












Model Questions





As discussed during the kick-off call, the model questions are part of the ForeSee methodology. For consistency within the model, these questions are standardized and have been tested and validated. Standardization of model questions allows benchmarking across companies/industries, and these questions are used in calculating scores and impacts.





Focus on the future behaviors; I’ve started with some that I believe are a good fit but we can certainly make adjustments. These are desired customer outcomes that are impacted by customer satisfaction.












Custom Questions





When reviewing the custom questions tab, keep in mind these questions are used for segmentation analysis of the model data. It is suggested that you add, delete or change custom questions over time, as your needs or business objectives change.





Focus Area #1: Achieving Actionable Data
- Know what changes are being made based on the intelligence
- Change Custom Questions so that stakeholders see a clear “must do”






Focus Area #2: Aligning Data to Business Strategies
- Update your Custom Questions as business cycles change
- Integrate Executive Level questions to evaluate initiatives






Focus Area #3: Strategic and Tactical Value
- Influence Board Room Decisions
- Change Operational Approaches
- Mature Your Research













Making Changes





Simply make the change that you desire and highlight that change with a different color text. Red works well because it stands out.
If the change is "complicated" a brief explanation about what you would like to accomplish will help us understand your request and figure out the best way to implement. -Or- Just give us a call; talking through changes over the phone makes it quick and easy.








Sheet 2: Survey Invitation


This is the standard survey invitation.





Default text is included. If you would like to modify this text please check with your analyst/client manager.














Survey Invitation Text
Survey Invitation Text (STEP 1)

Desktop
Tablet / Phone










We'd welcome your feedback!


We'd welcome your feedback!










Thank you for visiting our website. You have been selected to participate in a brief customer satisfaction survey to let us know how we can improve your experience.


Can we email or text you later a brief customer satisfaction survey so we can improve your mobile experience?










The survey is designed to measure your entire experience, please look for it at the conclusion of your visit.


(Button text) No, thanks Yes, I'll help










This survey is conducted by an independent company ForeSee, on behalf of the site you are visiting.

Survey Invitation Text (STEP 2)





Tablet / Phone


(Button text) No, thanks Yes, I'll give feedback










Thank you for helping!

Example Desktop








Please provide your email address or mobile number (US and CA only). After your visit we’ll send you a link to the survey. Text Messaging rates apply.










(Button text) Cancel email/text me









Examples Tablet / Phone














































































































































































































































Sheet 3: Welcome and Thank You Text


The text you see here will appear at the top and bottom of your survey, examples below.



Default text is included and you may modify this text as needed.










Welcome and Thank You Text









Welcome Text
Welcome Text - Tablet / Phone






Thank you for visiting this Smithsonian website. You've been randomly chosen to take part in a brief survey to let us know what we're doing well and where we can improve.

Please take a few minutes to share your opinions, which are essential in helping us provide the best online experience possible.

Thank you for visiting this Smithsonian website. You've been selected to participate in a brief survey to let us know how we can improve your experience. Please take a minute to share your opinions.




































Thank You Text
Thank You Text - Tablet / Phone






Thank you for taking our survey - and for helping us serve you better.

Please note you will not receive a response from us based on your survey comments. If you would like us to contact you about your feedback, please visit the Contact Us section of our website.

Thank you for taking our survey - and for helping us serve you better.
We appreciate your input!





































Example Desktop
Example Mobile






























































































































































Sheet 4: Model Questions

Model Name
Smithsonian Mobile



Red & Strike-Through: Delete
Model ID





Underlined & Italicized: Re-order
Partitioned
Yes - 2MQ



Pink: Addition
Date
3/3/2017



Blue: Reword










Label Element Questions
Label Satisfaction Questions
Label Future Behaviors





Look and Feel (1=Poor, 10=Excellent, Don't Know)

Satisfaction

Brand Confidence (1=Not At All Confident, 10=Very Confident)
1 Look and Feel - Appeal Please rate the visual appeal of this mobile site. 19 Satisfaction - Overall What is your overall satisfaction with this mobile site?
(1=Very Dissatisfied, 10=Very Satisfied)
22 Brand Confidence Please rate your level of confidence in Smithsonian.
2 Look and Feel - Balance Please rate the balance of graphics and text on this mobile site. 20 Satisfaction - Expectations How well does this mobile site meet your expectations?
(1=Falls Short, 10=Exceeds)


Recommend (1 = Very Unlikely, 10 = Very Likely)
3 Look and Feel - Readability Please rate the readability of the pages on this mobile site. 21 Satisfaction - Ideal How does this site compare to your idea of an ideal mobile site?
(1=Not Very Close, 10=Very Close)
23 Recommend How likely are you to recommend this site to someone else?


Site Performance (1=Poor, 10=Excellent, Don't Know)




Recommend Company
(1=Very Unlikely, 10=Very Likely)
4 Site Performance - Loading Please rate how quickly pages load on this mobile site.


24 Recommend Company How likely are you to recommend Smithsonian to someone else?
5 Site Performance - Consistency Please rate the consistency of speed from page to page on this mobile site.




Return
(1=Very Unlikely, 10=Very Likely)
6 Site Performance - Completeness Please rate how completely the page content loads on this mobile site.


25 Return How likely are you to return to the Smithsonian website using your mobile device?


Navigation (1=Poor, 10=Excellent, Don't Know)




Visit a gallery in-person (1=Very Unlikely, 10=Very Likely)
7 Navigation - Organized Please rate how well this mobile site is organized.


26 Visit a gallery in-person How likely are you to visit the Smithsonian in person?
8 Navigation - Options Please rate the options available for navigating this mobile site.




Trusted Resource (1=Very Unlikely, 10=Very Likely)
9 Navigation - Layout Please rate how well the mobile site layout helps you find what you need.


27 Trusted Resource How likely are you to use this site as a trusted resource?


Information Browsing (1=Poor, 10=Excellent, Don't Know)




Re-Use Content (1=Very Unlikely, 10=Very Likely)
10 Information Browsing - Sort Please rate the ability to sort information by criteria that are important to you on this mobile site.


28 Re-Use Content How likely are you re-use content from this website? (i.e., share it with others, blog about it, or print it)
11 Information Browsing - Narrow Please rate the ability to narrow choices to find the information you are looking for on this mobile site.





12 Information Browsing - Features Please rate how well the features on the mobile site help you find the information you need.







Site Information (1=Poor, 10=Excellent, Don't Know)





13 Site Information - Thoroughness Please rate the thoroughness of information on this mobile site.





14 Site Information - Understandable Please rate how understandable information is on this mobile site.





15 Site Information - Answers Please rate how well the information provides answers to your questions.






Sheet 5: Custom Questions

Model Name
Smithsonian Mobile


Red & Strike-Through: Delete


Model ID




Underlined & Italicized: Re-order

Partitioned
Yes - 2MQ


Pink: Addition

Date
3/3/2017


Blue: Reword












QID QUESTION META TAG Skip From Question Text Answer Choices Skip To Required
Y/N
Type Special Instructions CQ Label



Were you in a Smithsonian museum, the Zoo, or other Smithsonian location when you received the survey invitation? Yes A Y Radio button, one-up vertical Skip Logic Group In Museum Now




No






A Which Smithsonian location were you in? African American History and Culture Museum
Y Radio button, one-up vertical Skip Logic Group In Museum - which one




African Art Museum








Air and Space Museum








Air and Space Museum Udvar-Hazy Center (Virginia)








American Art Museum








American History Museum








American Indian Museum (Washington, D.C.)








American Indian Museum Heye Center (New York)








Anacostia Community Museum








Cooper Hewitt, Smithsonian Design Museum








Freer | Sackler Galleries of Art








Hirshhorn Museum and Sculpture Garden








Natural History Museum








National Zoo








Portrait Gallery








Postal Museum








Renwick Gallery








Smithsonian Institution Building (Castle)








Not sure







What was your primary purpose in coming to the Smithsonian website? Plan a museum or zoo visit Z, J, N Y Radio button, one-up vertical Skip Logic Group Primary Purpose




Follow-up after a visit Z

Randomize




Find information during a visit Z







Conduct research








For school work








Find information for my students








For general interest and/or entertainment








To join or support the Smithsonian








Find a job or internship








Shop








View the Zoo Cams








Book a vacation via Smithsonian Journeys








Other (please specify) A





A Other purpose for coming to the website:


Text area, no char limit Skip Logic Group OE_Primary Purpose


Z Please indicate which parts of the Smithsonian you are interested in. (Please select all that apply.) African American History and Culture Museum
N Checkbox, one-up vertical Skip Logic Group Museum Interest




African Art Museum








Air and Space Museum








Air and Space Museum Udvar-Hazy Center (Virginia)








American Art Museum








American History Museum








American Indian Museum (Washington, D.C.)








American Indian Museum Heye Center (New York)








Anacostia Community Museum








Cooper Hewitt, Smithsonian Design Museum








Freer | Sackler Galleries of Art








Hirshhorn Museum and Sculpture Garden








Natural History Museum








National Zoo








Portrait Gallery








Postal Museum








Renwick Gallery








Smithsonian Institution Building (Castle)








Not sure






J When do you plan to visit the Smithsonian? I visited earlier today
Y Radio button, one-up vertical Skip Logic Group Visit Timing




I'm visiting now








Later today








This week








Next week








Within the next month








Within the next 2 months








More than 2 months from today






N How many museums are you planning to visit? 1
Y Drop down, select one Skip Logic Group Number of Museums_New




2-3








More than 3







Please rate the extent to which the images on this mobile site appeal to you. 1=Poor
Y Radio button scale, has don't know
Image Content - Appeal




2








3








4








5








6








7








8








9








Excellent=10








Don't know







Please rate the variety of images offered on this mobile site. 1=Poor
Y Radio button scale, has don't know
Image Content - Variety




2








3








4








5








6








7








8








9








Excellent=10








Don't know







Please rate the availability of specific images that you were looking for on this mobile site. 1=Poor
Y Radio button scale, has don't know
Image Content - Availability




2








3








4








5








6








7








8








9








Excellent=10








Don't know





Accomplish
Did you find what you were looking for? Yes A Y Radio button, one-up vertical Skip Logic Group* Did You Find




I wasn’t looking for anything in particular








No, I was looking for: B





B What specifically were you unable to find?

N Text area, no char limit Skip Logic Group* OE_Did Not Find


A Was the information easy to find? Yes
Y Radio button, one-up vertical Skip Logic Group* Accomplish Experience




No







Did you use the site's search feature during your visit today? Yes A Y Radio button, one-up vertical Skip Logic Group Search Used




No








Not sure/can't recall






A Please tell us about your experience with the site's search feature today. (Please select all that apply.) Results were not relevant/not what I wanted
Y Checkbox, one-up vertical Skip Logic Group Search Experience




Too many results/I needed to refine my search


randomize




Not enough results








Returned NO results








Received error message(s)








Search speed was too slow








I experienced a different search issue (please explain): B

Anchor Answer Choice




Search results were helpful


Mutually Exclusive


B Other search issue:

N Text area, no char limit Skip Logic Group OE_Search Experience



How would you describe your browsing experience on the site today? (Please select all that apply.) Links often did not take me where I expected
Y Checkbox, one-up vertical Skip Logic Group* Navigation Experience




I had difficulty finding relevant information








Links and labels were difficult to understand








There were too many links or navigation options to choose from


Randomize




I had technical difficulties (error messages, broken links, etc.) T







I could not navigate back to previous information








I had a different navigation difficulty: A

Anchor Answer Choice




I had no difficulty navigating the site


Mutually Exclusive


A Please specify your navigation difficulty.

N Text area, no char limit Skip Logic Group* OE_Navigation Experience


T Which of the following technical problems, if any, occurred during your visit? (Please select all that apply.) Site error message
Y Checkbox, one-up vertical Skip Logic Group* Technical Problems




Incomplete load of a site page








Inconsistent page loads








Other (please specify) T2





T2 What other type of technical problems did you experience today?

N Text area, no char limit Skip Logic Group* Technical Problems Other

Visit Frequency
How often do you visit this site? This is my first visit
Y Drop down, select one Visit Frequency




Once every 6 months or less often








Once every few months








Monthly








Weekly








Daily or more often







Today, did you make an online purchase or reserve a tour or ticket from the Smithsonian? No
Y Drop down, select one Skip Logic Group Online Purchase




Yes I, H





I What type of purchase or reservation did you make online? (Please select all that apply.) Merchandise
N Checkbox, one-up vertical Skip Logic Group Type of Online Purchase




Event ticket








IMAX ticket








Tour reservation








Buy membership or renewal








Music download








Other (please specify) G





G Please specify what other type of purchase or reservation you made online.

N Text area, no char limit Skip Logic Group OE_Online Purchase


H What is your overall satisfaction with the online purchase or reservation experience? 1=Not very satisfied
N Radio button, scale, no don't know Skip Logic Group Online Purchase Experience




2








3








4








5








6








7








8








9








10=Very satisfied





Acquisition Source
Which of the following was most important in bringing you to the site today? Email from Smithsonian
Y Drop-down, one-up vertical Skip Logic Group Acquisition Source




Blogs or discussion forums








Social media (e.g., Facebook, Twitter, Instagram) B







Search engine results








Word of mouth recommendation from someone I know








TV, radio, newspaper, or magazine advertising








Internet advertising








The exhibit actively encouraged me to use my device








Familiarity with Smithsonian








I saw information about the site at the museum








Not sure/can't recall








Other (please specify) A





A What else was most important in bringing you to the site?

N Text area, no char limit Skip Logic Group OE_Acquisition Source


B Which social media site brought you to the site today? Facebook
N Radio button, one-up vertical Skip Logic Group* SV-Social Network




Flickr








Google+








Instagram








LinkedIn








Pinterest








reddit








SnapChat








StumbleUpon








Tumblr








Twitter








WeChat








WhatsApp








Yelp








YouTube








Other (please specify) C

Anchor Answer Choice


C Please tell us the other social network where you heard about this website.

N Text field, <100 char Skip Logic Group* SV - Other Social Network



While visiting a museum in person, how often do you use your mobile device? Always or almost always A Y Radio button, one-up vertical Skip Logic Group In-location Mobile Device




Most of the time A







Some of the time A







Rarely A







Never








I have never visited a museum in person






A What do you use a mobile device for while visiting a museum in person? (Please select all that apply.) Access social media C Y Checkbox, one-up vertical Skip Logic Group In-location Mobile Device - Use




Contact museum with questions/feedback








Look for more information about an object, collection or exhibit








Look for information about the museum (e.g., maps, where to eat, reviews)








Reserving or purchasing tickets for events








Self-guided tours








Take photos or videos








Texting/connecting with friends and family








Use a museum app








For reasons unrelated to my visit








Other (please specify) B





B What else do you use a mobile device for while visiting a museum in person?

N Text area, no char limit Skip Logic Group OE_In-location Mobile Device - Use


C What social media platform(s) do you generally use while in a museum? (Please select all that apply.) Facebook
Y Checkbox, one-up vertical Skip Logic Group In-location Social Media - Site




Flickr








Google+








Instagram








LinkedIn








Pinterest








reddit








SnapChat








StumbleUpon








Tumblr








Twitter








WeChat








WhatsApp








Yelp








YouTube








Other (please specify) D





D Please specify what other social media platforms you use while in a museum.

N Text area, no char limit Skip Logic Group OE_In-location Social Media - Site


C How do you use social media while in a museum? (Please select all that apply.) Post about my experience in the museum (e.g., photos, videos, comments)
Y Checkbox, one-up vertical Skip Logic Group In-location Social Media - Uses




Connect with people I'm meeting at the museum








Contact museum with questions/feedback








Look for information about the museum








Look for information about an object, collection or exhibit








Participate in social media campaigns and contests








Share photos








Stay up to date on my social media feed unrelated to the museum








Other (please specify) E





E How else do you use social media while in a museum?

N Text area, no char limit Skip Logic Group OE_In-Location Social Media - Uses



On this site today, did you see an advertisement? Yes I Y Radio button, one-up vertical Skip Logic Group Advertisements




No






I How did the advertisement affect your overall satisfaction with the website? 1=Negatively affected

N Radio button, scale, no don't know Skip Logic Group Advertisement Satisfaction




2








3








4








5








6








7








8








9








10 = Positively affected







What is your education level (highest level completed or current level if you are a student)? K - 8th grade
N Radio button, one-up vertical
Demographics: Education




High school (or equivalent)








Some college or technical training








College (undergraduate)








Graduate or professional degree








I prefer not to answer





Demographics: Age
What is your age range? under 18
N Radio button, one-up vertical
Demographics: Age




18 - 24








25 - 34








35 - 44








45 - 54








55 - 64








65 or older








I prefer not to answer





Demographics: Gender
Are you a male or female? Male
N Drop down, select one
Demographics: Gender




Female








I prefer not to answer







Please indicate the state where you live. I live outside of the United States
Y Drop down, select one
Demographics: State




Alabama








Alaska








Arizona








Arkansas








California








Colorado








Connecticut








Delaware








District of Columbia








Florida








Georgia








Hawaii








Idaho








Illinois








Indiana








Iowa








Kansas








Kentucky








Louisiana








Maine








Maryland








Massachusetts








Michigan








Minnesota








Mississippi








Missouri








Montana








Nebraska








Nevada








New Hampshire








New Jersey








New Mexico








New York








North Carolina








North Dakota








Ohio








Oklahoma








Oregon








Pennsylvania








Rhode Island








South Carolina








South Dakota








Tennessee








Texas








Utah








Vermont








Virginia








Washington








West Virginia








Wisconsin








Wyoming







If you could identify one improvement to the mobile site, what would that improvement be?

N Text area, no char limit
One Improvement



We're working to improve the Smithsonian’s websites. Please consider providing your email address for us to contact you.

N Text area, no char limit
Email
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