Form 1029 2017 1029 NIH-NCCIH Desktop Browse Questionnaire_081817

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Overview

How to read this file
Welcome and Thank You Text
Model Questions
Custom Questions

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Sheet 1: How to read this file

Welcome and Thank You Text
The text you see here will appear at the top and bottom of your survey. Default text is included and you may modify this text as needed.
Model Questions
As discussed during the kick-off call, the model questions are part of the ForeSee methodology. For consistency within the model, these questions are standardized and have been tested and validated. Standardization of model questions allows benchmarking across companies/industries, and these questions are used in calculating scores and impacts.
Focus on the future behaviors; I’ve started with some that I believe are a good fit but we can certainly make adjustments. These are desired customer outcomes that are impacted by customer satisfaction.
Custom Questions
When reviewing the custom questions tab, keep in mind these questions are used for segmentation analysis of the model data. It is suggested that you add, delete or change custom questions over time, as your needs or business objectives change.
Focus Area #1: Achieving Actionable Data - Know what changes are being made based on the intelligence - Change Custom Questions so that stakeholders see a clear “must do”
Focus Area #2: Aligning Data to Business Strategies - Update your Custom Questions as business cycles change - Integrate Executive Level questions to evaluate initiatives
Focus Area #3: Strategic and Tactical Value - Influence Board Room Decisions - Change Operational Approaches - Mature Your Research

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Sheet 2: Welcome and Thank You Text

	The text you see here will appear at the top and bottom of your survey, examples below.
	Default text is included and you may modify this text as needed.
	Welcome and Thank You Text
		Welcome Text
		Thank you for visiting nccih.nih.gov. You've been randomly chosen to take part in a brief survey to let us know what we're doing well and where we can improve. Please take a few minutes to share your opinions, which are essential in helping us provide the best online experience possible.
		Thank You Text
		Thank you for taking our survey - and for helping us serve you better. Please note you will not receive a response from us based on your survey comments. If you would like us to contact you about your feedback, please visit the Contact Us section of our website.
		Example Desktop

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Sheet 3: Model Questions

Model Name		NIH-NCCIH Desktop Browse					Red & Strike-Through: Delete
Model ID							Underlined & Italicized: Re-order
Partitioned		Yes - 2MQ					Pink: Addition
Date							Blue: Reword
Model Version		17.2.G
	Label	Element Questions		Label	Satisfaction Questions		Label	Future Behaviors
		Look and Feel (1=Poor, 10=Excellent, Don't Know)			Satisfaction			Trust (1=Not at all Trustworthy, 10=Very Trustworthy)
1	Look and Feel - Appeal	Please rate the visual appeal of this site.	19	Satisfaction - Overall	What is your overall satisfaction with this site? (1=Very Dissatisfied, 10=Very Satisfied)	22	Trust-Level	Please rate your level of trust in this company.
2	Look and Feel - Balance	Please rate the balance of graphics and text on this site.	20	Satisfaction - Expectations	How well does this site meet your expectations? (1=Falls Short, 10=Exceeds)			Return (1=Very Unlikely, 10=Very Likely)
3	Look and Feel - Readability	Please rate the readability of the pages on this site.	21	Satisfaction - Ideal	How does this site compare to an ideal website? (1=Not Very Close, 10=Very Close)	23	Return	How likely are you to return to nccih.nih.gov in the future?
		Site Performance (1=Poor, 10=Excellent, Don't Know)						Recommend Company (1=Very Unlikely, 10=Very Likely)
4	Site Performance - Loading	Please rate how quickly pages load on this site.				24	Recommend Company	How likely are you to recommend NIH - NCCIH to someone else?
5	Site Performance - Consistency	Please rate the consistency of speed from page to page on this site.
6	Site Performance - Completeness	Please rate how completely the page content loads on this site.
		Navigation (1=Poor, 10=Excellent, Don't Know)
7	Navigation - Organized	Please rate how well this site is organized.
8	Navigation - Options	Please rate the options available for navigating this site.
9	Navigation - Layout	Please rate how well the site layout helps you find what you need.
		Information Browsing (1=Poor, 10=Excellent, Don't Know)
10	Information Browsing - Sort	Please rate the ability to sort information by criteria that are important to you on this site.
11	Information Browsing - Narrow	Please rate the ability to narrow choices to find the information you are looking for on this site.
12	Information Browsing - Features	Please rate how well the features on the site help you find the information you need.
		Site Information (1=Poor, 10=Excellent, Don't Know)
13	Site Information - Thoroughness	Please rate the thoroughness of information provided on this site.
14	Site Information - Understandable	Please rate how understandable this site’s information is.
15	Site Information - Answers	Please rate how well the site’s information provides answers to your questions.

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Sheet 4: Custom Questions

Model Name		NIH-NCCIH Desktop Browse				Red & Strike-Through: Delete
Model ID		0				Underlined & Italicized: Re-order
Partitioned		Yes - 2MQ				Pink: Addition
Date		8/18/2017				Blue: Reword
QID	QUESTION META TAG	Skip From	Question Text	Answer Choices	Skip To	Required Y/N	Type	Special Instructions	CQ Label
	Primary Reason: Federal Government or Informational Non-Profit		What is your primary reason for visiting the site today?	Find general CAM/health information		Y	Radio button, one-up vertical	Skip Logic Group*	Primary Reason
				Find information about conditions				Randomize
				Find information about treatments
				Find safety information
				Find clinical guidelines
				Find research results
				Find information about grants and funding
				Find training programs/continuing education opportunities
				Find a CAM practitioner
				Look for employment opportunities
				Read news
				Look for upcoming events
				Other (please specify)	A			Anchor Answer Choice
		A	Please specify the other reason for your visit.			N	Text field, <100 char	Skip Logic Group*	Primary Reason - Other
	Accomplish		Did you find the information you were looking for on the site today?	Yes	B	Y	Radio button, one-up vertical	Skip Logic Group*	Accomplish
				No	A
	OE_Accomplish	A	Please tell us what you were looking for that you were unable to find:			N	Text area, no char limit	Skip Logic Group*	Why Not Accomplish
		B	Was the information easy to find?	Yes		Y	Radio button, one-up vertical	Skip Logic Group*	Accomplish Experience
				No	B1
		B1	Why was this information difficult to find?			N	Text area, no char limit	Skip Logic Group*	Not Easy Accomplish
	Role		What is your primary role in visiting the site today?	General health consumer		Y	Drop down, select one	Skip Logic Group*	Role
				Patient				Randomize
				Friend or relative of patient
				Researcher
				Complementary/alternative medicine practitioner
				Other health care professional	A
				Student
				Educator
				Other, please specify:				Anchor Answer Choice
			What type of health care professional are you?	Doctor		Y	Radio button, one-up vertical	Skip Logic Group*	Healthcare Role
				Nurse
				Other (please specify)
			Please tell us what type of health care professional you are.			N	Text area, no char limit	Skip Logic Group*	OE_Healthcare Role
	Visit Frequency		How often do you visit this site?	This is my first visit		Y	Drop down, select one		Visit Frequency
				Once every 6 months or less often
				Once every few months
				Monthly
				Weekly
				Daily or more often
	OE_Improve Experience		What else would you like to share with us to help improve your online experience with nccih.nih.gov?			N	Text area, no char limit		Improve
			What sections of the site did you visit today? (Please select all that apply.)	Health		Y	Checkbox, one-up vertical	Skip Logic Group*	Site Sections
				Research				Randomize
				Grants & funding	E
				Training
				News
				About NCCIH
				Resources for health care providers
				NCCIH research blog
				"Time to Talk"
				Other, please specify:	A
		A	Please tell us the sections of the site you visited.			N	Text field, <100 char	Skip Logic Group*	OE_Site Sections
		E	More specifically, what type of funding information were you looking for? (Please select all that apply.)	Available funding opportunities		Y	Checkbox, one-up vertical	Skip Logic Group*	Specific Funding Info
				Policies regarding funding				Randomize
				List of grants that have already been awarded
				Help in applying for grants
				Other, please specify:	G			Anchor Answer Choice
		G	What other funding information were you looking for today?			N	Text area, no char limit		OE_Specific Funding Info
			Did you try to log in to nccih.nih.gov today?	Yes	A	Y	Radio button, one-up vertical	Skip Logic Group*	Log In Attempt
				No
		A	Were you able to log in successfully?	Yes		Y	Radio button, one-up vertical	Skip Logic Group*	Log In Success
				No	C
		C	What prevented you from logging in to the site today?			N	Text area, no char limit	Skip Logic Group*	Why Not Log In
			Did you use the search feature during your visit today?	Yes	Y	Y	Radio button, one-up vertical	Skip Logic Group*	Search Use	BASIC SEARCH USE QUESTION
				No
				Don't recall
		Y	Please tell us about your experience with the site's search feature today. (Select all that apply.)	Results were not relevant/not what I wanted		Y	Checkbox, one-up vertical	Randomize	Search Experience
				Too many results/I needed to refine my search
				Not enough results				Skip Logic Group*
				Returned NO results
				Received error message(s)
				Search speed was too slow
				I experienced a different search issue:	A			Anchor Answer Choice
				I had no difficulty with search/results were helpful				Mutually Exclusive
		A	Please specify the search issue you experienced.			N	Text area, no char limit	Skip Logic Group*	Search Issue - Other
			How would you describe your browsing experience on the site today? (Please select all that apply.)	Links often did not take me where I expected	L	Y	Checkbox, one-up vertical	Skip Logic Group*	Navigation Experience
				I had difficulty finding relevant information
				Links and labels were difficult to understand	U
				There were too many links or navigation options to choose from				Randomize
				I had technical difficulties (error messages, broken links, etc.)	T
				I could not navigate back to previous information
				I had a different navigation difficulty	A			Anchor Answer Choice
				I had no difficulty navigating the site				Mutually Exclusive
		A	Please specify your navigation difficulty.			N	Text area, no char limit	Skip Logic Group*	Navigation Experience - Other
		L	Please describe any specific navigation links or paths that did not take you where they should have.			N	Text area, no char limit	Skip Logic Group*	Navigation Not Expected OE
		U	What specific links or labels were difficult to understand?			N	Text area, no char limit	Skip Logic Group*	Nav Links and Labels OE
		T	Please describe the technical difficulty you encountered (include as much detail as possible).			N	Text area, no char limit	Skip Logic Group*	Navigation Technical Issue OE
			Describe the issue(s) you experienced while navigating this site. Please be as specific as possible.			N	Text area, no char limit	Skip Logic Group*	Navigation Issues OE
			Which of the following technical problems, if any, occurred during your visit? (Please select all that apply.)	Site error message	B	Y	Checkbox, one-up vertical	Skip Logic Group*	Technical Problems
				Incomplete load of a site page
				Inconsistent page loads
				Other (please specify)	A
				No technical problems occurred				Mutually Exclusive
		A	What other type of technical problems did you experience today?			N	Text area, no char limit	Skip Logic Group*	Technical Problems Other
		B	Please describe the error message you received.			N	Text area, no char limit	Skip Logic Group*	Technical Error Messages
			Which of the following issues, if any, did you experience while reviewing information? (Please select all that apply.)	Information was not up to date		Y	Checkbox, one-up vertical	Skip Logic Group*	Information Issues
				Information did not answer my questions	B
				Information was not presented in a concise format
				Wording was not clear
				Text was difficult to read
				Other (please specify)	A
				No issues reviewing information occurred				Mutually Exclusive
		A	Please describe the issue you experienced reviewing information.			N	Text area, no char limit	Skip Logic Group*	Other Information Issues
		B	What information were you looking for that you could not find?			N	Text area, no char limit	Skip Logic Group*	Information Looking For
	Demographics: Gender		What is your gender?	Male		N	Radio button, one-up vertical		Demos: Gender Fed Govt
				Female
				Prefer not to respond
	Demographics: Age		Which category includes your age?	Under 18		N	Drop down, select one		Demos: Age
				18 - 24
				25 - 34
				35 - 44
				45 - 54
				55 - 64
				65 or older
				Prefer not to respond
			Which categories describe you? (Please select all that apply.)	White		N	Checkbox, one-up vertical		Demos: Race
				Hispanic, Latino, or Spanish origin
				Black or African American
				Asian
				American Indian or Alaska Native
				Middle Eastern or North African
				Native Hawaiian or Other Pacific Islander
				Other
				Prefer not to respond				Mutually Exclusive
			What is your ethnicity?	Hispanic or Latino		N	Radio button, one-up vertical		Demos: Ethnicity Fed Govt
				Not Hispanic or Latino
				Prefer not to respond
			What is your race? (Please select all that apply.)	American Indian or Alaska Native		N	Checkbox, one-up vertical		Demos: Race Fed Govt
				Asian
				Black or African American
				Native Hawaiian or Other Pacific Islander
				White
				Prefer not to respond				Mutually Exclusive