Form 1030 2017 1030 NIH NHLBI Desktop Informational 8.16.17

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Overview

How to read this file
Welcome and Thank You Text
Model Questions
Custom Questions

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Sheet 1: How to read this file

Welcome and Thank You Text
The text you see here will appear at the top and bottom of your survey. Default text is included and you may modify this text as needed.
Model Questions
As discussed during the kick-off call, the model questions are part of the ForeSee methodology. For consistency within the model, these questions are standardized and have been tested and validated. Standardization of model questions allows benchmarking across companies/industries, and these questions are used in calculating scores and impacts.
Focus on the future behaviors; I’ve started with some that I believe are a good fit but we can certainly make adjustments. These are desired customer outcomes that are impacted by customer satisfaction.
Custom Questions
When reviewing the custom questions tab, keep in mind these questions are used for segmentation analysis of the model data. It is suggested that you add, delete or change custom questions over time, as your needs or business objectives change.
Focus Area #1: Achieving Actionable Data - Know what changes are being made based on the intelligence - Change Custom Questions so that stakeholders see a clear “must do”
Focus Area #2: Aligning Data to Business Strategies - Update your Custom Questions as business cycles change - Integrate Executive Level questions to evaluate initiatives
Focus Area #3: Strategic and Tactical Value - Influence Board Room Decisions - Change Operational Approaches - Mature Your Research

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Sheet 2: Welcome and Thank You Text

	The text you see here will appear at the top and bottom of your survey, examples below.
	Default text is included and you may modify this text as needed.
	Welcome and Thank You Text
			Welcome Text - Alternate
			Thank you for visiting the NIH National Heart, Lung, and Blood Institute site. You've been selected to participate in a brief survey to let us know how we can improve your experience. Please take a minute to share your opinions.
			Thank You Text - Alternate
			Thank you for taking our survey - and for helping us serve you better. We appreciate your input!

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Sheet 3: Model Questions

Model Name		NIH NHLBI Desktop Informational					Red & Strike-Through: Delete
Model ID							Underlined & Italicized: Re-order
Partitioned		Yes - 2MQ					Pink: Addition
Date		7/31/2017					Blue: Reword
Model Version		17.2.G
	Label	Element Questions		Label	Satisfaction Questions		Label	Future Behaviors
		Look and Feel (1=Poor, 10=Excellent, Don't Know)			Satisfaction			Primary Resource (1=Very Unlikely, 10=Very Likely)
1	Look and Feel - Appeal	Please rate the visual appeal of this site.	16	Satisfaction - Overall	What is your overall satisfaction with this site? (1=Very Dissatisfied, 10=Very Satisfied)	19	Primary Resource	How likely are you to use the NHLBI site as your primary resource for heart, lung, and blood information?
2	Look and Feel - Balance	Please rate the balance of graphics and text on this site.	17	Satisfaction - Expectations	How well does this site meet your expectations? (1=Falls Short, 10=Exceeds)			Return (1=Very Unlikely, 10=Very Likely)
3	Look and Feel - Readability	Please rate the readability of the pages on this site.	18	Satisfaction - Ideal	How does this site compare to an ideal website? (1=Not Very Close, 10=Very Close)	20	Return	How likely are you to return to the NHLBI website in the future?
		Site Performance (1=Poor, 10=Excellent, Don't Know)						Recommend (1=Very Unlikely, 10=Very Likely)
4	Site Performance - Loading	Please rate how quickly pages load on this site.				21	Recommend	How likely are you to recommend the NHLBI site to someone else?
5	Site Performance - Consistency	Please rate the consistency of speed from page to page on this site.
6	Site Performance - Completeness	Please rate how completely the page content loads on this site.
		Navigation (1=Poor, 10=Excellent, Don't Know)
7	Navigation - Organized	Please rate how well this site is organized.
8	Navigation - Options	Please rate the options available for navigating this site.
9	Navigation - Layout	Please rate how well the site layout helps you find what you need.
		Information Browsing (1=Poor, 10=Excellent, Don't Know)
10	Information Browsing - Sort	Please rate the ability to sort information by criteria that are important to you on this site.
11	Information Browsing - Narrow	Please rate the ability to narrow choices to find the information you are looking for on this site.
12	Information Browsing - Features	Please rate how well the features on the site help you find the information you need.
		Site Information (1=Poor, 10=Excellent, Don't Know)
13	Site Information - Thoroughness	Please rate the thoroughness of information provided on this site.
14	Site Information - Understandable	Please rate how understandable this site’s information is.
15	Site Information - Answers	Please rate how well the site’s information provides answers to your questions.

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Sheet 4: Custom Questions

Model Name	NIH NHLBI Desktop Informational				Red & Strike-Through: Delete
Model ID	0				Underlined & Italicized: Re-order
Partitioned	Yes - 2MQ				Pink: Addition
Date	8/16/2017				Blue: Reword
QID	Skip From	Question Text	Answer Choices	Skip To	Required Y/N	Type	Special Instructions	CQ Label
		What was your primary reason for visiting the NHLBI site today? (Please select the best general match to the type of information you were looking for.)	Information on a specific disease, condition or health topic		Y	Radio button, one-up vertical	Skip Logic Group*	Primary Reason
			Healthy lifestyle, nutrition, fitness, weight management, or BMI calculator
			Educational materials or programs
			Clinical trials
			Systematic evidence reviews or clinical practice guidelines
			NHLBI research programs, projects, studies or findings
			Funding or grants
			Meetings or events
			Training opportunities / career development
			News or press releases
			NHLBI organizational or contact information
			Sign up for email alerts or newsletters
			Just browsing / nothing specific
			Other (please specify)	A
	A	Please specify the other reason for your visit.			N	Text field, <100 char	Skip Logic Group*	Primary Reason - Other
		Were you able to do or find what you wanted on the site today?	Yes	Y	Y	Radio button, one-up vertical	Skip Logic Group	Accomplish
			No	N, O
			Still looking	N, O
	N	What specifically did you hope to do or find on the site?			N	Text area, no char limit	Skip Logic Group	OE_Did Not Find
	O	What do you plan on doing next? (Please select all that apply.)	Continue looking on the NHLBI site or come back later		Y	Checkbox, one-up vertical	Skip Logic Group	Unable Next Steps
			Research other websites, blogs, or social media
			Talk to my doctor or other medical professional
			Nothing				Mutually Exclusive
			Other (please specify)	P
	P	What do you plan on doing next?			N	Text area, no char limit	Skip Logic Group	OE_Next Steps
	Y	Please rate how easy it was for you to accomplish what you wanted on the site today.	1=Very Difficult	Y1	Y	Radio button, scale, no don't know	Skip Logic Group	Unable Next Steps
			2	Y1
			3	Y1
			4	Y1
			5	Y1
			6
			7
			8
			9
			10=Very Easy
	Y1	Please briefly explain why you gave this rating and what you were trying to do or find on the site today.			N	Text area, no char limit	Skip Logic Group*	OE_Accomplish Not Easy
		How were you referred to the site today?	Search engine results (Google, Yahoo, etc.)		Y	Radio button, one-up vertical	Skip Logic Group*	Acquisition Source
			Link from another website
			An email from NHLBI
			NHLBI social media (Facebook, Twitter, YouTube, Google+, etc.) post, tweet, video, etc.
			Other social media post, tweet, video, blog, etc.
			Doctor, nurse, or other healthcare professional
			Recommendation from family or friend
			From a teacher or educator
			Media mention or read about it in an article
			Other (please specify)	A
			I was not referred to the site by anything specific
	A	Please specify how else you were referred to the site.			N	Text field, <100 char	Skip Logic Group*	Acquisition Source - Other
		Please select your level of familiarity with NHLBI prior to your visit to the site today.	I had never heard of NHLBI prior to visiting the site today		Y	Radio button, one-up vertical		Awareness NHLBI
			I was slightly familiar with NHLBI
			I was fairly familiar with NHLBI
			I was very familiar with NHLBI
		For this visit, which best describes you? "I am a…"	Patient or person with health concerns		Y	Radio button, one-up vertical	Skip Logic Group	Role
			Family or friend of person with health concerns
			Researcher
			Medical/healthcare professional
			Student (any level)
			Teacher or educator
			Advocate
			General public
			Other	D
	D	Please specify what other role best describes you.			N	Text field, <100 char	Skip Logic Group	OE_Role
		How do you plan to use the information?	To share and discuss with my health care provider		Y	Drop down, select one		Info Usage
			To address personal health issues
			To aid others who have health concerns (patients, family, etc.)
			To pursue a career as a medical researcher
			To support new or current research projects
			To support a class or educational project
			To explore or support business opportunities
			Just browsing
			Other
		How would you describe your browsing experience on the site today? (Please select all that apply.)	Links often did not take me where I expected	L	Y	Checkbox, one-up vertical	Skip Logic Group*	Navigation Experience
			I had difficulty finding relevant information
			Links and labels were difficult to understand
			There were too many links or navigation options to choose from				Randomize
			I had technical difficulties (error messages, broken links, etc.)	T
			I could not navigate back to previous information
			I had a different navigation difficulty	A			Anchor Answer Choice
			I had no difficulty navigating the site				Mutually Exclusive
	A	Please specify your navigation difficulty.			N	Text area, no char limit	Skip Logic Group*	Navigation Experience - Other
	L	Please describe any specific navigation links or paths that did not take you where they should have.			N	Text area, no char limit	Skip Logic Group*	Navigation Not Expected OE
	T	Please describe the technical difficulty you encountered (include as much detail as possible).			N	Text area, no char limit	Skip Logic Group*	Navigation Technical Issue OE
		Did you use the site's search feature during your visit today?	Yes	Y	Y	Radio button, one-up vertical	Skip Logic Group*	Search Use
			No
			Don't recall
	Y	Please tell us about your experience with the site's search feature today. (Select all that apply.)	Results were not relevant/not what I wanted		Y	Checkbox, one-up vertical	Randomize	Search Experience
			Too many results/I needed to refine my search
			Not enough results				Skip Logic Group*
			Returned NO results
			Received error message(s)
			Search speed was too slow
			I experienced a different search issue:	A			Anchor Answer Choice
			I had no difficulty with search/results were helpful				Mutually Exclusive
	A	Please specify the search issue you experienced.			N	Text area, no char limit	Skip Logic Group*	Search Issue - Other
		Which of the following best describes NHLBI site information you accessed?	Much too broad or general for my needs		Y	Radio button, scale, has don't know	`	NHLBI Specificity Level
			Somewhat too general
			Level of detail meets my needs
			Somewhat too specific
			Much too specific
		Please rate your level of agreement with the following statements: NHLBI compares well to other health informational websites I have visited.	1=Strongly Disagree		Y	Radio button, scale, has don't know	`	NHLBI Comparison Rating
			2
			3
			4
			5
			6
			7
			8
			9
			10=Strongly Agree
			Don't Know
		I trust the information presented by NHLBI.	1=Strongly Disagree		Y	Radio button, scale, has don't know	`	NHLBI Trust Rating
			2
			3
			4
			5
			6
			7
			8
			9
			10=Strongly Agree
			Don't Know
		How often do you visit this site?	This is my first visit		Y	Radio button, one-up vertical		Visit Frequency
			Once every 6 months or less often
			Monthly or every few months
			Weekly or more often
		We value your feedback!. If you have any other ideas on how we could improve the NHLBI website, please share them here.			N	Text area, no char limit		Improve
		What is your gender?	Male		N	Radio button, one-up vertical		Demos: Gender Fed Govt
			Female
			Prefer not to respond
		Which category includes your age?	Under 18		N	Drop down, select one		Demos: Age
			18 - 24
			25 - 34
			35 - 44
			45 - 54
			55 - 64
			65 or older
			Prefer not to respond