Form 013 2018 013 Q_USMint_Web_Browse_20180709 MAKE CQ CHANGE

E-Government Website Customer Satisfaction Surveys

2018 013 Q_USMint_Web_Browse_20180709 MAKE CQ CHANGE.xlsx

2018 013 Q_USMint_Web_Browse_20180709 MAKE CQ CHANGE

OMB: 1090-0008

Document [xlsx]
Download: xlsx | pdf

Overview

OLD MODEL
Model
Current CQs
OLD CQs


Sheet 1: OLD MODEL

Model Instance Name:







US Mint Browse V2







MID:
x80JEp8R88EZ1tlA8QxlAA==




Partitioned (Y/N)?
YES




NOTE: All non-partitioned surveys will NOT be imputed and the elements will be rotated as a default unless otherwise specified and approved by Research.



Date:
2/6/2012





Model questions utilize the ACSI methodology to determine scores and impacts


ELEMENTS (drivers of satisfaction)

CUSTOMER SATISFACTION

FUTURE BEHAVIORS

MQ Label

MQ Label

MQ Label


Look and Feel (1=Poor, 10=Excellent, Don't Know)

Satisfaction
Return Return (1=Very Unlikely, 10=Very Likely)

Look and Feel - Appeal Please rate the visual appeal of U.S. Mint.
Satisfaction - Overall What is your overall satisfaction with U.S. Mint?
(1=Very Dissatisfied, 10=Very Satisfied)


How likely are you to return to the U.S. Mint?

Look and Feel - Balance Please rate the balance of graphics and text on U.S. Mint.
Satisfaction - Expectations How well does U.S. Mint meet your expectations?
(1=Falls Short, 10=Exceeds)

Recommend Recommend (1=Very Unlikely, 10=Very Likely)

Look and Feel - Readability Please rate the readability of the pages on U.S. Mint.
Satisfaction - Ideal How does U.S. Mint compare to your idea of an ideal website?
(1=Not Very Close, 10=Very Close)


How likely are you to recommend the U.S. Mint to someone else?


Navigation (1=Poor, 10=Excellent, Don't Know)



Primary Resource Primary Resource (1=Very Unlikely, 10=Very Likely)

Navigation - Organized Please rate how well the site is organized.




How likely are you to use this site as your primary resource for obtaining information about United States coins?

Navigation - Options Please rate the options available for navigating this site.



Purchase Online Purchase Online (1=Very Unlikely, 10=Very Likely)

Navigation - Layout Please rate how well the site layout helps you find what you are looking for.




How likely are you to make an online purchase from the U.S. Mint in the next twelve months?

Navigation - Clicks Please rate the number of clicks to get where you want on this site.



Purchase Offline Purchase from Another Channel (1=Very Unlikely, 10=Very Likely)


Merchandise (1=Poor, 10=Excellent, Don't Know)




How likely are you to purchase from the U.S. Mint in the next twelve months using another channel other than its website (e.g., phone)?

Merchandise - Appeal Please rate the extent to which the products on the U.S. Mint site appeal to you.



Merchandise - Variety Please rate the variety of products offered on the U.S. Mint site.


Merchandise - Availability Please rate the availability of the specific product(s) you were looking for on US Mint site.



Product Descriptions (1=Poor, 10=Excellent, Don't Know)


Product Descriptions - Thoroughness Please rate the thoroughness of product descriptions on U.S. Mint.






Product Descriptions - Understandable Please rate how understandable the product descriptions are on U.S. Mint.






Product Descriptions - Answers Please rate how well the product descriptions provide answers to your questions.







Product Images (1=Poor, 10=Excellent, Don't Know)






Product Images - Realistic Please rate how realistic the product images are on U.S. Mint.






Product Images - Views Please rate the ability to see the desired views of products.






Product Images - Details Please rate how well the product images show the product details.







Product Browsing (1=Poor, 10=Excellent, Don't Know)






Product Browsing - Sort Please rate the ability to sort products by criteria that are important to you on U.S. Mint.






Product Browsing - Narrow Please rate the ability to narrow choices to find the product(s) you are looking for on U.S. Mint.






Product Browsing - Features Please rate how well the features on U.S. Mint helps you find the product(s) you are looking for.







Site Performance (1=Poor, 10=Excellent, Don't Know)






Site Performance - Loading Please rate how quickly pages load on U.S. Mint.






Site Performance - Consistency Please rate the consistency of speed from page to page on U.S. Mint.






Site Performance - Errors Please rate the ability to load pages without getting error messages on U.S. Mint.







Sheet 2: Model

Model Name
US MINT



Red & Strike-Through: Delete
Model ID





Underlined & Italicized: Re-order
Partitioned
2MQ



Pink: Addition
Date






Model Version
17.3.Y



Blue: Reword










Label Element Questions
Label Satisfaction Questions
Label Future Behaviors





Site Performance (1=Poor, 10=Excellent, Don't Know)

Satisfaction

Return
(1=Very Unlikely, 10=Very Likely)
1 Site Performance - Speed Please rate the speed that pages and content loaded for you. 16 Satisfaction - Overall What is your overall satisfaction with this site?
(1=Very Dissatisfied, 10=Very Satisfied)
19 Return How likely are you to return to U.S. Mint in the next 30 days?
2 Site Performance - Completeness Please rate the consistency of complete loading of pages and content. 17 Satisfaction - Expectations How well does this site meet your expectations?
(1=Falls Short, 10=Exceeds)


Purchase Online
(1=Very Unlikely, 10=Very Likely)
3 Site Performance -Responsiveness Please rate the responsiveness of the pages to your actions. 18 Satisfaction - Ideal How does this site compare to an ideal website?
(1=Not Very Close, 10=Very Close)
20 Purchase Online How likely are you to make a purchase from U.S. Mint's site in the future?


Look and Feel (1=Poor, 10=Excellent, Don't Know)




Purchase Offline
(1=Very Unlikely, 10=Very Likely)
4 Look and Feel - Appeal Please rate the visual appeal of the pages that you visited.


21 Purchase Offline How likely are you to make a purchase from a U.S. Mint store in the future?
5 Look and Feel - Spacing Please rate the spacing between items on the pages that you visited.




Recommend
(1=Very Unlikely, 10=Very Likely)
6 Look and Feel - Legibility Please rate the legibility of the pages that you visited.


22 Recommend How likely are you to recommend U.S. Mint to someone else?


Product Finding (1=Poor, 10=Excellent, Don't Know)





7 Product Finding - Ease Please rate the ease of finding what you were looking for.





8 Product Finding - Categories Please rate the product categories on meeting your expectations of where to find items.





9 Product Finding - Filtering Please rate the filters on showing just the items you were interested in.







Merchandise (1=Poor, 10=Excellent, Don't Know)





10 Merchandise - Meet Needs Please rate the extent to which the selection of products meets your needs.





11 Merchandise - Variety Please rate the variety of products for you to consider.





12 Merchandise - Availability Please rate the in-stock availability of the products you considered.







Product Descriptions (1=Poor, 10=Excellent, Don't Know)





13 Product Descriptions - Essential Information Please rate the presentation of essential product information.





14 Product Descriptions - Clarity Please rate the clarity of the product descriptions.





15 Product Descriptions - Images Please rate the product images on displaying the views that you needed.






Sheet 3: Current CQs

Model Name
US Mint Browse V3



Red & Strike-Through: Delete

Model ID
(MID)



Underlined & Italicized: Re-order
Partitioned
2MQ



Pink: Addition
Date
7/9/2018



Blue: Reword










QID AP Question Tag Skip From Question Text Answer Choices Skip To Required
Y/N
Type Special Instructions CQ Label



Which of the following best describes your interest in coins and coin collecting? Coin dealer
Y Radio button, one-up vertical Skip Logic Group Best Describes




Coin collector A, B, C







Coin gift-giver








Friend or family member of a coin collector








Media








Teacher / educator








Student








Other






A What is the primary reason you collect coins? For my own personal hobby
Y Radio button, one-up vertical Skip Logic Group Reason for Collecting Coins




To share hobby with a family member or friend








As an investment








Other F





B How long have you been collecting coins? Less than 2 years
Y Radio button, one-up vertical
Time Collecting




2-5 years








6-9 years








10 or more years


Skip Logic Group


C How do you typically purchase coins from the US Mint? By mail
Y Radio button, one-up vertical
How Purchase Coins




By phone








Online








In-person or through a dealer


Skip Logic Group




All of the above








Other








Have not purchased coins yet







What is your primary reason for visiting the U.S. Mint website today? Check the status of an order
Y Radio button, one-up vertical Skip Logic Group Reason for Visit




Find information / news about the U.S. Mint








Make a purchase online E,G

Randomize




Research specific items E,G







Just browse








Contact Customer Service AA







Learn about coins and medals








Find coin schedule / release dates








Other OO

Anchor Answer Choice


OO What is your other reason for visiting the site today?


N Text area, no char limit Skip Logic Group OTS_Reason for Visit


E What type of information were you looking for? (Please select all that apply) Coin details and descriptions
Y Checkbox, one-up vertical Skip Logic Group Coin Product Info




Coin images of front and back on coin (obverse and reverse)








Coin specifications (weight, metal, and size)








Coin prices (for collectible coins available to purchase)


Randomize




Coin values (for coins in your collection)








Coin production figures (for circulating coins)








Coin mintage limits (for collectible coins)








Coin sales figures (for bullion coins)








Other F

Anchor Answer Choice


F What other coin product information are you looking for today?

N Text area, no char limit Skip Logic Group OTS_Coin Product Info


G What types of coins were you looking for? (Please select all that apply) Circulating coins (penny, nickel, dime, quarter)
Y Checkbox, one-up vertical Skip Logic Group Coin Type




Collectible coins and medals (including proof and uncirculated)








Bullion investment grade coins or precious metals






AA Why did you seek customer service today? Select all reasons that apply. Help with my online account
Y Checkbox, one-up vertical Skip Logic Group Customer Service




Manage/check status of an order








Manage a subscription








Problems with a delivery








Problems with my credit card








Other CC





CC Please specify the other reason you sought customer service.

N Text area, no char limit Skip Logic Group OTS_Customer Service



When do you plan on making a purchase from the U.S. Mint website? Today
Y Radio button, one-up vertical
Purchase Timing




In the next week








In the next month








In the next 1-3 months








As soon as the product I am looking for is released








Never








Not Sure







Did you add an item to your shopping bag or wishlist today? Yes, I added to my shopping bag H Y Radio button, one-up vertical Skip Logic Group Add Item to Cart




Yes, I added to my wishlist








Yes, I added to both H







No, I did not






H After you added an item to your shopping bag did you start the checkout process? Yes, I did I Y Radio button, one-up vertical Skip Logic Group Checkout




No, I did not








Not sure






I Did you find the checkout process on the U.S. Mint site to be: Better than other online purchase experiences
Y Radio button, one-up vertical Skip Logic Group Checkout Success




Equal to other online purchase experiences








More difficult than other online purchase experiences J







Not sure / Don't make other online purchases






J Please describe why you found this checkout process to be more difficult than others you have experienced:

N Text area, no char limit Skip Logic Group OE_Checkout Difficult



Did you make a purchase during your site visit today? Yes K, L, M Y Radio button, one-up vertical Skip Logic Group Make a Purchase




No X, Y





K How many items did you purchase today? 1-2
Y Radio button, one-up vertical Skip Logic Group Purchase Quantity




3-5








6-9








10 or more






L Including today, how many times have you purchased from this website in the last two years? 1 time
Y Radio button, one-up vertical Skip Logic Group Previous Purchases




2-3 times








4-5 times








6-9 times








10 or more times






M Was this your first purchase on U.S. Mint's website? Yes N Y Radio button, one-up vertical Skip Logic Group Times Purchased from Mint




No








I don't know






N What was the primary factor that drove you to make your first purchase today? Found a product that appealed to me
Y Radio button, one-up vertical Skip Logic Group First Purchase




Thought product would make a good gift








Starting to get into coin collecting








Purchase seemed liked a good investment








Saved enough money








Other AA





AA Please specify the factor that drove your first purchase.

N Text area, no char limit Skip Logic Group OTS_First Purchase


X When was the last time you purchased from this website? Within the past month
Y Radio button, one-up vertical Skip Logic Group Most Recent Purchase




Within the past year








Between 1-2 years ago








Between 2-3 years ago








Over 3 years ago








Never purchased from U.S. Mint online






Y Please tell us why you did not complete a purchase today. (Select all that apply) I did not come to the site to shop today
Y Radio button, one-up vertical Anchor Answer Choice Purchase Why Not




Still deciding T

Skip Logic Group




Don't want to purchase online








Could not find what I wanted








Not enough product information BB







Product unavailable/not released yet


Randomize




Item(s) did not appeal to me








Item(s) too expensive








Technical problem with the site E







Difficulty with the checkout process








I had account/login issues CC







Other G

Anchor Answer Choice


G What was your reason for not purchasing?

N Text area, no char limit Skip Logic Group OTS_Purchase Why Not


T What additional information could we provide to help you make a decision?

N Text area, no char limit Skip Logic Group OE_Still Deciding


BB What additional information would you like to have before making a purchase?

N Text area, no char limit Skip Logic Group OE_Additional Info


CC What kind of issues did you have?

N Text area, no char limit Skip Logic Group OE_Issues


E What kind of technical problem did you experience?

N Text area, no char limit Skip Logic Group OE_Technical Error



Did you accomplish what you wanted to do today on this site? Yes

Radio button, one-up vertical
Accomplish Task




No A, B Y
Skip Logic Group


A Please tell us why you were unable to accomplish your task today.

N Text area, no char limit Skip Logic Group OE_Why Not Accomplish


B What do you plan to do next? Visit a U.S. Mint gift shop or sales counter
Y Radio button, one-up vertical Skip Logic Group Do Next




Return to usmint.gov to research items








Wait for coin(s) to be released








Wait for coin(s) to come back in stock








Return to usmint.gov to purchase








Contact U.S. Mint customer service








Visit other retail store(s)








Comparison shop at other retailers








Purchase from another retailer website








Contact customer service at another retailer








None of the above







How frequently do you visit the U.S. Mint website? Daily
Y Radio button, one-up vertical
Visit Frequency




Weekly








Monthly








A couple times a year








About once a year








This is my first time







How were you referred to the site today? Typed the website address into my browser
Y Radio button, one-up vertical Randomize Site Awareness




Have the website bookmarked or is one of my favorites


Skip Logic Group




Used a search engine








Received a flyer or brochure in the mail








Saw TV, radio, newspaper, or magazine advertisement








Saw Internet advertisement








Received a link in an e-mail








Recommended by someone I know








Other A

Anchor Answer Choice




I was not referred to the site by anything specific


Anchor Answer Choice


A Please specify how you were referred to the site.

N Text area, no char limit Skip Logic Group OTS_Site Awareness



What are some of the other ways you have heard about US Mint products? (Please select all that apply) Email updates
Y Checkbox, one-up vertical
How Interact with Site




Mobile website








Text messages


Skip Logic Group




Mobile application or “app”








Facebook








Google+








Twitter








YouTube








Blogs








Audio or podcasts








Regular mail








Telephone








Online advertisement








Print or TV advertisement








Other A





A What other ways you would be interested in interacting or connecting with the site?

N Text area, no char limit Skip Logic Group OTS_Interact with Site



Please select the category that includes your age. Under 18
Y Radio button, one-up vertical
Age




18-24








25-34








35-44








45-54








55-64








65-74








75+








Prefer not to answer







What is your gender? Female
Y Radio button, one-up vertical
Gender




Male








Prefer not to answer







Which category includes your household income? Under $25,000
Y Drop down, select one
Income




$25,000 - $49,999








$50,000 - $74,999








$75,000 - $99,999








$100,000 - $124,999








$125,000 - $149,999








$150,000 or more








Prefer not to answer







If you could suggest one change to improve the U.S. Mint website, what recommendation would you make?

N Text area, no char limit
OE_Improvements

Sheet 4: OLD CQs

Model Instance Name:

red & strike-through: DELETE





US Mint Browse V2

underlined & italicized: RE-ORDER





MID: x80JEp8R88EZ1tlA8QxlAA==
pink: ADDITION





Date: 3/1/2008 blue + -->: REWORDING





partitioned - Yes


















QID Skip Logic Label Question Text Answer Choices
(limited to 50 characters)
Skip to Type (select from list) Single or Multi Required
Y/N
Special Instructions CQ Label
MMW0990
Which of the following best describes your interest in coins and coin collecting? Coin dealer
Radio button, one-up vertical S Y Skip Logic Group Best Describes



Coin collector A, B, C







Coin gift-giver








Friend or family member of a coin collector








Media








Teacher / educator








Student








Other E




MMW0991 E Please specify your primary role.

Text area, no char limit
N Skip Logic Group Other Best Describes
MMW0992 A What is the primary reason you collect coins? For my own personal hobby
Radio button, one-up vertical S Y Skip Logic Group Reason for Collecting Coins



To share hobby with a family member or friend








As an investment








Other F




MMW0993 F What are your other reasons for collecting coins?

Text area, no char limit
N Skip Logic Group Other Reason Collect
MMW0994 B How long have you been collecting coins? Less than 2 years
Radio button, one-up vertical S Y
Time Collecting



2-5 years








6-9 years








10 or more years



Skip Logic Group
MMW0995 C How do you typically purchase coins from the US Mint? By mail
Radio button, one-up vertical S Y
How Purchase Coins



By phone








Online








In-person or through a dealer



Skip Logic Group



All of the above








Other H







Have not purchased coins yet





MMW0996 H How else do you purchase coins?

Text area, no char limit
N Skip Logic Group Other Purchase Method
MMW0944
What is your primary reason for visiting the U.S. Mint website today? Check the status of an order
Radio button, one-up vertical S Y Skip Logic Group Reason for Visit



Find information / news about the U.S. Mint J







Make a purchase online E,G


Randomize



Research specific items E,G







Just browse








Contact Customer Service AA







Learn about coins and medals BB







Find coin schedule / release dates








Other OO


Anchor Answer Choice
MMW0945 OO What is your other reason for visiting the site today?


Text area, no char limit
N Skip Logic Group Other reason for Visit
MMW0947 BB Doug Galante: Only n=36 answering this question in past 6 months, 50% of them "other". Consider eliminating? What specific information were you looking for? (Please select all that apply) How to get started
Checkbox, one-up vertical M Y Skip Logic Group Coin Info Seeking



What to look for when collecting coins








How coins are made



Randomize



Caring for coins








Storing coins








Coin term glossary








Learning about mint marks








ANA Coin grading scale








Dealer database








Other C




MMW0948 C What other coin collecting information are you looking for today?

Text area, no char limit
N Skip Logic Group Other Collecting Info
MMW0950 E What type of information were you looking for? (Please select all that apply) Coin release dates / product schedules
Checkbox, one-up vertical M Y Skip Logic Group Coin Product Info



Coin details and descriptions








Coin images of front and back on coin (obverse and reverse)








Coin specifications (weight, metal, and size)



Randomize



Coin prices (for collectible coins available to purchase)








Coin values (for coins in your collection)








Coin production figures (for circulating coins)








Coin mintage limits (for collectible coins)








Coin sales figures (for bullion coins)








Other F




MMW0951 F What other coin product information are you looking for today?

Text area, no char limit
N Skip Logic Group Other Coin Product Info
MMW0952 G What types of coins were you looking for? (Please select all that apply) Circulating coins (penny, nickel, dime, quarter)
Checkbox, one-up vertical M Y Skip Logic Group Coin Type



Collectible coins and medals (including proof and uncirculated)








Bullion investment grade coins or precious metals





MMW0955 J Doug Galante: Only n=55 answering this question in past 6 months, 44% of them "other". Consider eliminating? What specific information were you looking for? (Please select all that apply) Organizational structure
Checkbox, one-up vertical M Y Skip Logic Group General Mint Info



Director’s office








News or press releases








Annual report








U.S. Mint facilities



Randomize



History








Sculptors / engravers








Tours








Other K




MMW0956 K What other information about the U.S. Mint are you looking for today?

Text area, no char limit
N Skip Logic Group Other General Mint Info
MMW0958 M What other educational resources are you looking for today?

Text area, no char limit
N Skip Logic Group Other Resources
KAU0162035 AA Why did you seek customer service today? Select all reasons that apply. Help with my online account
Checkbox, one-up vertical Multi Y Skip Logic Group Customer Service



Manage/check status of an order








Manage a subscription








Problems with a delivery








Problems with my credit card








Other CC




KAU0162036 CC Please specify the other reason you sought customer service.

Text area, no char limit Single N Skip Logic Group OE_Customer Service
ACQinh0014485
When do you plan on making a purchase from the U.S. Mint website? Today
Radio button, one-up vertical Single Y
Purchase Timing



In the next week








In the next month








In the next 1-3 months








As soon as the product I am looking for is released








Never








Not Sure





ACQinh0014505
Doug Galante: For these sections, I think we should separate out shopping bag/checkout from actual purchase block of questions. Also, the "why not" questions for shopping bag and purchase overlapped each other quite a bit. Recommend we consolidate. Did you add an item to your shopping bag or wishlist today? Yes, I added to my shopping bag H Radio button, one-up vertical S Y Skip Logic Group Add Item to Cart



Yes, I added to my wishlist








Yes, I added to both H







No, I did not B




CAS0037783 H After you added an item to your shopping bag did you start the checkout process? Yes, I did I, A Radio button, one-up vertical S Y Skip Logic Group Checkout



No, I did not








Not sure





CAS0037784 I Did you find the checkout process on the U.S. Mint site to be: Better than other online purchase experiences
Radio button, one-up vertical S Y Skip Logic Group Checkout Success



Equal to other online purchase experiences








More difficult than other online purchase experiences J







Not sure / Don't make other online purchases





CAS0037785 J Please describe why you found this checkout process to be more difficult than others you have experienced:

Text area, no char limit S N Skip Logic Group OE_Checkout Experience
ACQinh0014486 A Did you make a purchase during your site visit today? Yes K, L, M Radio button, one-up vertical S Y Skip Logic Group Make a Purchase



No C X, Y




UNG0126216 K How many items did you purchase today? 1-2 S Radio button, one-up vertical S Y Skip Logic Group Purchase Quantity



3-5








6-9








10 or more






L Including today, how many times have you purchased from this website in the last two years? 1 time
Radio button, one-up vertical S Y Skip Logic Group Previous Purchases



2-3 times








4-5 times








6-9 times








10 or more times






M Was this your first purchase on U.S. Mint's website? Yes N Radio button, one-up vertical S Y Skip Logic Group Times Purchased from Mint



No








I don't know





UNG0126220 A N What was the primary factor that drove you to make your first purchase today? Found a product that appealed to me
Radio button, one-up vertical S Y Skip Logic Group First Purchase



Thought product would make a good gift








Starting to get into coin collecting








Purchase seemed liked a good investment








Saved enough money








Other B AA




UNG0126223 B AA Please specify the factor that drove your first purchase.

Text area, no char limit S N Skip Logic Group OE_First Purchase

X When was the last time you purchased from this website? Within the past month
Radio button, one-up vertical S Y Skip Logic Group Most Recent Purchase



Within the past year








Between 1-2 years ago








Between 2-3 years ago








Over 3 years ago








Never purchased from U.S. Mint online






Y Please tell us why you did not complete a purchase today. (Select all that apply) I did not come to the site to shop today
Radio button, one-up vertical S Y Skip Logic Group Purchase Why Not



Still deciding T







Don't want to purchase online








Could not find what I wanted








Not enough product information BB







Product unavailable/not released yet








Item(s) did not appeal to me








Item(s) too expensive








Technical problem with the site E







Difficulty with the checkout process








I had account/login issues CC







Other G




ACQinh0014489 G Other reason for not purchasing:

Text area, no char limit S N Skip Logic Group Other Reason Not Purchase
ACQinh0014490 T What additional information could we provide to help you make a decision?

Text area, no char limit S N Skip Logic Group Add Info Help Decision
ACQinh0014508 BB What additional information would you like to have before making a purchase?

Text area, no char limit S N Skip Logic Group Add Info Before Purchase
ACQinh0014491 CC What kind of issues did you have?

Text area, no char limit S N Skip Logic Group Trouble
ACQinh0014492 E What kind of technical problem did you experience?

Text area, no char limit S N Skip Logic Group Technical Error
ACQinh0014487 B Why did you not add an item to your shopping cart or bag today? I did not come to the site with the intent to purchase
Radio button, one-up vertical S Y Skip Logic Group Not Make a Purchase



The item I wanted to purchase is not available / not released yet








I need more information before purchasing








I did not understand how to add a product to my shopping cart








I had a technical error when trying to add an item to my shopping cart








Other D




ACQinh0014510 D Please describe why you did you not add an item to your shopping bag today:

Text area, no char limit S N Skip Logic Group Did not Add Item to Cart
ACQinh0014488 C What was the primary reason for not purchasing the item(s) in your bag? Just browsing / not sure if I really want the item T Radio button, one-up vertical S Y Skip Logic Group Did not Purchase Reason



Need more information before purchasing BB







Product is not available / not released yet








Price is too expensive








Saving money for purchase








Shipping cost is too expensive








Trouble entering my shipping / billing address CC







Could not log in to my account








Technical error while trying to purchase E







Want to bundle multiple items together








Other G




MMW0959
Did you find the information you were looking for? Yes
Radio button, one-up vertical


Accomplish Task



No A, B
S Y Skip Logic Group
MMW0960 A Please describe what you were looking for and what information you were unable to find:

Text area, no char limit
N Skip Logic Group Specific Information Seeking


Doug Galante: Suggest new Task Accomplish question that's more broad-based and consistent with our standard practices. Did you accomplish what you wanted to do today on this site? Yes
Radio button, one-up vertical


Doug Galante: This opens it up to a wider task accomplishment, as opposed to just 'finding information'. Accomplish Task2



No A, B
S Y Skip Logic Group

A Please tell us why you were unable to accomplish your task today.

Text area, no char limit
N Skip Logic Group Why Not Accomplish
UNG0126218 B What do you plan to do next? Visit a U.S. Mint gift shop or sales counter
Radio button, one-up vertical S Y Skip Logic Group Do Next



Return to usmint.gov to research items








Wait for coin(s) to be released








Wait for coin(s) to come back in stock








Return to usmint.gov to purchase








Contact U.S. Mint customer service








Visit other retail store(s)








Comparison shop at other retailers








Purchase from another retailer website








Contact customer service at another retailer








None of the above





MMW0978
How frequently do you visit the U.S. Mint website? Daily
Radio button, one-up vertical S Y
Visit Freq



Weekly








Monthly








A couple times a year








About once a year








This is my first time





MMW0979
Doug Galante: Delete question (a new version is created earlier in the survey), and moved the other two that were beneath this. The way this is currently worded, if I had purchased only once from US Mint but it was before today, I wouldn't be able to select an answer. How many times have you purchased from this website in the last two years? This was my first time A Radio button, one-up vertical S Y Skip Logic Group Times Purchased from Mint



2-3 times








4-5 times








6-9 times








10 or more times








Never purchased from U.S. Mint online





MMW0980
Doug Galante: Changed question text to align more with what we use as best practices. Also deleted 2 attributes that have been getting under 1% as well as don't know. Added 2 attributes. How did you find the U.S. Mint website today? How were you referred to the site today? Typed the website address into my browser
Radio button, one-up vertical S Y Randomize Site Awareness



Have the website bookmarked or is one of my favorites



Skip Logic Group



Used a search engine








Received a flyer or brochure in the mail








Saw TV, radio, newspaper, or magazine advertisement








Saw Internet advertisement








Received a link in an e-mail








Found a link on Facebook or Twitter








Saw a link in a news story








Recommended by someone I know








Don't know








Other A







I was not referred to the site by anything specific





MMW0981 A Please specify how you were referred to the site.

Text area, no char limit
N Skip Logic Group Other Awareness Source
MMW0982
What are some of the other ways you have heard about US Mint products? (Please select all that apply) Email updates
Checkbox, one-up vertical M Y
How Interact with Site



Mobile website








Text messages



Skip Logic Group



Mobile application or “app”








Facebook








Google+








Twitter








YouTube








Blogs








Audio or podcasts








Regular mail








Telephone








Online advertisement








Print or TV advertisement








Other A




MMW0983 A What other ways you would be interested in interacting or connecting with the site?

Text area, no char limit
N Skip Logic Group Other Interacting
MMW0999
Please select the category that includes your age. Under 18
Radio button, one-up vertical S Y
Age



18-24








25-34








35-44








45-54








55-64








65-74








75+








Prefer not to answer





MMW1004
What is your gender? Female
Radio button, one-up vertical S Y
Gender



Male








Prefer not to answer





JIB0149293
Which category includes your household income? Under $25,000
Drop down, select one S Y
Income



$25,000 - $49,999








$50,000 - $74,999








$75,000 - $99,999








$100,000 - $124,999








$125,000 - $149,999








$150,000 or more








Doug Galante: Changed "Prefer not to respond" to "Prefer not to answer" so it matches the previous question. Prefer not to answer





MMW1005
If you could suggest one change to improve the U.S. Mint website, what recommendation would you make?

Text area, no char limit
N
Improvements
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