Model Instance Name: | ||||||||
US Mint Browse V2 | ||||||||
MID: | x80JEp8R88EZ1tlA8QxlAA== | |||||||
Partitioned (Y/N)? | YES | |||||||
NOTE: All non-partitioned surveys will NOT be imputed and the elements will be rotated as a default unless otherwise specified and approved by Research. | ||||||||
Date: | 2/6/2012 | |||||||
Model questions utilize the ACSI methodology to determine scores and impacts | ||||||||
ELEMENTS (drivers of satisfaction) | CUSTOMER SATISFACTION | FUTURE BEHAVIORS | ||||||
MQ Label | MQ Label | MQ Label | ||||||
Look and Feel (1=Poor, 10=Excellent, Don't Know) | Satisfaction | Return | Return (1=Very Unlikely, 10=Very Likely) | |||||
Look and Feel - Appeal | Please rate the visual appeal of U.S. Mint. | Satisfaction - Overall | What is your overall satisfaction with U.S. Mint? (1=Very Dissatisfied, 10=Very Satisfied) |
How likely are you to return to the U.S. Mint? | ||||
Look and Feel - Balance | Please rate the balance of graphics and text on U.S. Mint. | Satisfaction - Expectations | How well does U.S. Mint meet your expectations? (1=Falls Short, 10=Exceeds) |
Recommend | Recommend (1=Very Unlikely, 10=Very Likely) | |||
Look and Feel - Readability | Please rate the readability of the pages on U.S. Mint. | Satisfaction - Ideal | How does U.S. Mint compare to your idea of an ideal website? (1=Not Very Close, 10=Very Close) |
How likely are you to recommend the U.S. Mint to someone else? | ||||
Navigation (1=Poor, 10=Excellent, Don't Know) | Primary Resource | Primary Resource (1=Very Unlikely, 10=Very Likely) | ||||||
Navigation - Organized | Please rate how well the site is organized. | How likely are you to use this site as your primary resource for obtaining information about United States coins? | ||||||
Navigation - Options | Please rate the options available for navigating this site. | Purchase Online | Purchase Online (1=Very Unlikely, 10=Very Likely) | |||||
Navigation - Layout | Please rate how well the site layout helps you find what you are looking for. | How likely are you to make an online purchase from the U.S. Mint in the next twelve months? | ||||||
Navigation - Clicks | Please rate the number of clicks to get where you want on this site. | Purchase Offline | Purchase from Another Channel (1=Very Unlikely, 10=Very Likely) | |||||
Merchandise (1=Poor, 10=Excellent, Don't Know) | How likely are you to purchase from the U.S. Mint in the next twelve months using another channel other than its website (e.g., phone)? | |||||||
Merchandise - Appeal | Please rate the extent to which the products on the U.S. Mint site appeal to you. | |||||||
Merchandise - Variety | Please rate the variety of products offered on the U.S. Mint site. | |||||||
Merchandise - Availability | Please rate the availability of the specific product(s) you were looking for on US Mint site. | |||||||
Product Descriptions (1=Poor, 10=Excellent, Don't Know) | ||||||||
Product Descriptions - Thoroughness | Please rate the thoroughness of product descriptions on U.S. Mint. | |||||||
Product Descriptions - Understandable | Please rate how understandable the product descriptions are on U.S. Mint. | |||||||
Product Descriptions - Answers | Please rate how well the product descriptions provide answers to your questions. | |||||||
Product Images (1=Poor, 10=Excellent, Don't Know) | ||||||||
Product Images - Realistic | Please rate how realistic the product images are on U.S. Mint. | |||||||
Product Images - Views | Please rate the ability to see the desired views of products. | |||||||
Product Images - Details | Please rate how well the product images show the product details. | |||||||
Product Browsing (1=Poor, 10=Excellent, Don't Know) | ||||||||
Product Browsing - Sort | Please rate the ability to sort products by criteria that are important to you on U.S. Mint. | |||||||
Product Browsing - Narrow | Please rate the ability to narrow choices to find the product(s) you are looking for on U.S. Mint. | |||||||
Product Browsing - Features | Please rate how well the features on U.S. Mint helps you find the product(s) you are looking for. | |||||||
Site Performance (1=Poor, 10=Excellent, Don't Know) | ||||||||
Site Performance - Loading | Please rate how quickly pages load on U.S. Mint. | |||||||
Site Performance - Consistency | Please rate the consistency of speed from page to page on U.S. Mint. | |||||||
Site Performance - Errors | Please rate the ability to load pages without getting error messages on U.S. Mint. |
Model Name | US MINT | |||||||
Model ID | Underlined & Italicized: Re-order | |||||||
Partitioned | 2MQ | Pink: Addition | ||||||
Date | ||||||||
Model Version | 17.3.Y | Blue: Reword | ||||||
Label | Element Questions | Label | Satisfaction Questions | Label | Future Behaviors | |||
Site Performance (1=Poor, 10=Excellent, Don't Know) | Satisfaction | Return (1=Very Unlikely, 10=Very Likely) |
||||||
1 | Site Performance - Speed | Please rate the speed that pages and content loaded for you. | 16 | Satisfaction - Overall | What is your overall satisfaction with this site? (1=Very Dissatisfied, 10=Very Satisfied) |
19 | Return | How likely are you to return to U.S. Mint in the next 30 days? |
2 | Site Performance - Completeness | Please rate the consistency of complete loading of pages and content. | 17 | Satisfaction - Expectations | How well does this site meet your expectations? (1=Falls Short, 10=Exceeds) |
Purchase Online (1=Very Unlikely, 10=Very Likely) |
||
3 | Site Performance -Responsiveness | Please rate the responsiveness of the pages to your actions. | 18 | Satisfaction - Ideal | How does this site compare to an ideal website? (1=Not Very Close, 10=Very Close) |
20 | Purchase Online | How likely are you to make a purchase from U.S. Mint's site in the future? |
Look and Feel (1=Poor, 10=Excellent, Don't Know) | Purchase Offline (1=Very Unlikely, 10=Very Likely) |
|||||||
4 | Look and Feel - Appeal | Please rate the visual appeal of the pages that you visited. | 21 | Purchase Offline | How likely are you to make a purchase from a U.S. Mint store in the future? | |||
5 | Look and Feel - Spacing | Please rate the spacing between items on the pages that you visited. | Recommend (1=Very Unlikely, 10=Very Likely) |
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6 | Look and Feel - Legibility | Please rate the legibility of the pages that you visited. | 22 | Recommend | How likely are you to recommend U.S. Mint to someone else? | |||
Product Finding (1=Poor, 10=Excellent, Don't Know) | ||||||||
7 | Product Finding - Ease | Please rate the ease of finding what you were looking for. | ||||||
8 | Product Finding - Categories | Please rate the product categories on meeting your expectations of where to find items. | ||||||
9 | Product Finding - Filtering | Please rate the filters on showing just the items you were interested in. | ||||||
Merchandise (1=Poor, 10=Excellent, Don't Know) | ||||||||
10 | Merchandise - Meet Needs | Please rate the extent to which the selection of products meets your needs. | ||||||
11 | Merchandise - Variety | Please rate the variety of products for you to consider. | ||||||
12 | Merchandise - Availability | Please rate the in-stock availability of the products you considered. | ||||||
Product Descriptions (1=Poor, 10=Excellent, Don't Know) | ||||||||
13 | Product Descriptions - Essential Information | Please rate the presentation of essential product information. | ||||||
14 | Product Descriptions - Clarity | Please rate the clarity of the product descriptions. | ||||||
15 | Product Descriptions - Images | Please rate the product images on displaying the views that you needed. |
Model Name | US Mint Browse V3 | ||||||||
Model ID | (MID) | Underlined & Italicized: Re-order | |||||||
Partitioned | 2MQ | Pink: Addition | |||||||
Date | 7/9/2018 | Blue: Reword | |||||||
QID | AP Question Tag | Skip From | Question Text | Answer Choices | Skip To | Required Y/N |
Type | Special Instructions | CQ Label |
Which of the following best describes your interest in coins and coin collecting? | Coin dealer | Y | Radio button, one-up vertical | Skip Logic Group | Best Describes | ||||
Coin collector | A, B, C | ||||||||
Coin gift-giver | |||||||||
Friend or family member of a coin collector | |||||||||
Media | |||||||||
Teacher / educator | |||||||||
Student | |||||||||
Other | |||||||||
A | What is the primary reason you collect coins? | For my own personal hobby | Y | Radio button, one-up vertical | Skip Logic Group | Reason for Collecting Coins | |||
To share hobby with a family member or friend | |||||||||
As an investment | |||||||||
Other | F | ||||||||
B | How long have you been collecting coins? | Less than 2 years | Y | Radio button, one-up vertical | Time Collecting | ||||
2-5 years | |||||||||
6-9 years | |||||||||
10 or more years | Skip Logic Group | ||||||||
C | How do you typically purchase coins from the US Mint? | By mail | Y | Radio button, one-up vertical | How Purchase Coins | ||||
By phone | |||||||||
Online | |||||||||
In-person or through a dealer | Skip Logic Group | ||||||||
All of the above | |||||||||
Other | |||||||||
Have not purchased coins yet | |||||||||
What is your primary reason for visiting the U.S. Mint website today? | Check the status of an order | Y | Radio button, one-up vertical | Skip Logic Group | Reason for Visit | ||||
Find information / news about the U.S. Mint | |||||||||
Make a purchase online | E,G | Randomize | |||||||
Research specific items | E,G | ||||||||
Just browse | |||||||||
Contact Customer Service | AA | ||||||||
Learn about coins and medals | |||||||||
Find coin schedule / release dates | |||||||||
Other | OO | Anchor Answer Choice | |||||||
OO | What is your other reason for visiting the site today? |
N | Text area, no char limit | Skip Logic Group | OTS_Reason for Visit | ||||
E | What type of information were you looking for? (Please select all that apply) | Coin details and descriptions | Y | Checkbox, one-up vertical | Skip Logic Group | Coin Product Info | |||
Coin images of front and back on coin (obverse and reverse) | |||||||||
Coin specifications (weight, metal, and size) | |||||||||
Coin prices (for collectible coins available to purchase) | Randomize | ||||||||
Coin values (for coins in your collection) | |||||||||
Coin production figures (for circulating coins) | |||||||||
Coin mintage limits (for collectible coins) | |||||||||
Coin sales figures (for bullion coins) | |||||||||
Other | F | Anchor Answer Choice | |||||||
F | What other coin product information are you looking for today? | N | Text area, no char limit | Skip Logic Group | OTS_Coin Product Info | ||||
G | What types of coins were you looking for? (Please select all that apply) | Circulating coins (penny, nickel, dime, quarter) | Y | Checkbox, one-up vertical | Skip Logic Group | Coin Type | |||
Collectible coins and medals (including proof and uncirculated) | |||||||||
Bullion investment grade coins or precious metals | |||||||||
AA | Why did you seek customer service today? Select all reasons that apply. | Help with my online account | Y | Checkbox, one-up vertical | Skip Logic Group | Customer Service | |||
Manage/check status of an order | |||||||||
Manage a subscription | |||||||||
Problems with a delivery | |||||||||
Problems with my credit card | |||||||||
Other | CC | ||||||||
CC | Please specify the other reason you sought customer service. | N | Text area, no char limit | Skip Logic Group | OTS_Customer Service | ||||
When do you plan on making a purchase from the U.S. Mint website? | Today | Y | Radio button, one-up vertical | Purchase Timing | |||||
In the next week | |||||||||
In the next month | |||||||||
In the next 1-3 months | |||||||||
As soon as the product I am looking for is released | |||||||||
Never | |||||||||
Not Sure | |||||||||
Did you add an item to your shopping bag or wishlist today? | Yes, I added to my shopping bag | H | Y | Radio button, one-up vertical | Skip Logic Group | Add Item to Cart | |||
Yes, I added to my wishlist | |||||||||
Yes, I added to both | H | ||||||||
No, I did not | |||||||||
H | After you added an item to your shopping bag did you start the checkout process? | Yes, I did | I | Y | Radio button, one-up vertical | Skip Logic Group | Checkout | ||
No, I did not | |||||||||
Not sure | |||||||||
I | Did you find the checkout process on the U.S. Mint site to be: | Better than other online purchase experiences | Y | Radio button, one-up vertical | Skip Logic Group | Checkout Success | |||
Equal to other online purchase experiences | |||||||||
More difficult than other online purchase experiences | J | ||||||||
Not sure / Don't make other online purchases | |||||||||
J | Please describe why you found this checkout process to be more difficult than others you have experienced: | N | Text area, no char limit | Skip Logic Group | OE_Checkout Difficult | ||||
Did you make a purchase during your site visit today? | Yes | K, L, M | Y | Radio button, one-up vertical | Skip Logic Group | Make a Purchase | |||
No | X, Y | ||||||||
K | How many items did you purchase today? | 1-2 | Y | Radio button, one-up vertical | Skip Logic Group | Purchase Quantity | |||
3-5 | |||||||||
6-9 | |||||||||
10 or more | |||||||||
L | Including today, how many times have you purchased from this website in the last two years? | 1 time | Y | Radio button, one-up vertical | Skip Logic Group | Previous Purchases | |||
2-3 times | |||||||||
4-5 times | |||||||||
6-9 times | |||||||||
10 or more times | |||||||||
M | Was this your first purchase on U.S. Mint's website? | Yes | N | Y | Radio button, one-up vertical | Skip Logic Group | Times Purchased from Mint | ||
No | |||||||||
I don't know | |||||||||
N | What was the primary factor that drove you to make your first purchase today? | Found a product that appealed to me | Y | Radio button, one-up vertical | Skip Logic Group | First Purchase | |||
Thought product would make a good gift | |||||||||
Starting to get into coin collecting | |||||||||
Purchase seemed liked a good investment | |||||||||
Saved enough money | |||||||||
Other | AA | ||||||||
AA | Please specify the factor that drove your first purchase. | N | Text area, no char limit | Skip Logic Group | OTS_First Purchase | ||||
X | When was the last time you purchased from this website? | Within the past month | Y | Radio button, one-up vertical | Skip Logic Group | Most Recent Purchase | |||
Within the past year | |||||||||
Between 1-2 years ago | |||||||||
Between 2-3 years ago | |||||||||
Over 3 years ago | |||||||||
Never purchased from U.S. Mint online | |||||||||
Y | Please tell us why you did not complete a purchase today. (Select all that apply) | I did not come to the site to shop today | Y | Radio button, one-up vertical | Anchor Answer Choice | Purchase Why Not | |||
Still deciding | T | Skip Logic Group | |||||||
Don't want to purchase online | |||||||||
Could not find what I wanted | |||||||||
Not enough product information | BB | ||||||||
Product unavailable/not released yet | Randomize | ||||||||
Item(s) did not appeal to me | |||||||||
Item(s) too expensive | |||||||||
Technical problem with the site | E | ||||||||
Difficulty with the checkout process | |||||||||
I had account/login issues | CC | ||||||||
Other | G | Anchor Answer Choice | |||||||
G | What was your reason for not purchasing? | N | Text area, no char limit | Skip Logic Group | OTS_Purchase Why Not | ||||
T | What additional information could we provide to help you make a decision? | N | Text area, no char limit | Skip Logic Group | OE_Still Deciding | ||||
BB | What additional information would you like to have before making a purchase? | N | Text area, no char limit | Skip Logic Group | OE_Additional Info | ||||
CC | What kind of issues did you have? | N | Text area, no char limit | Skip Logic Group | OE_Issues | ||||
E | What kind of technical problem did you experience? | N | Text area, no char limit | Skip Logic Group | OE_Technical Error | ||||
Did you accomplish what you wanted to do today on this site? | Yes | Radio button, one-up vertical | Accomplish Task | ||||||
No | A, B | Y | Skip Logic Group | ||||||
A | Please tell us why you were unable to accomplish your task today. | N | Text area, no char limit | Skip Logic Group | OE_Why Not Accomplish | ||||
B | What do you plan to do next? | Visit a U.S. Mint gift shop or sales counter | Y | Radio button, one-up vertical | Skip Logic Group | Do Next | |||
Return to usmint.gov to research items | |||||||||
Wait for coin(s) to be released | |||||||||
Wait for coin(s) to come back in stock | |||||||||
Return to usmint.gov to purchase | |||||||||
Contact U.S. Mint customer service | |||||||||
Visit other retail store(s) | |||||||||
Comparison shop at other retailers | |||||||||
Purchase from another retailer website | |||||||||
Contact customer service at another retailer | |||||||||
None of the above | |||||||||
How frequently do you visit the U.S. Mint website? | Daily | Y | Radio button, one-up vertical | Visit Frequency | |||||
Weekly | |||||||||
Monthly | |||||||||
A couple times a year | |||||||||
About once a year | |||||||||
This is my first time | |||||||||
How were you referred to the site today? | Typed the website address into my browser | Y | Radio button, one-up vertical | Randomize | Site Awareness | ||||
Have the website bookmarked or is one of my favorites | Skip Logic Group | ||||||||
Used a search engine | |||||||||
Received a flyer or brochure in the mail | |||||||||
Saw TV, radio, newspaper, or magazine advertisement | |||||||||
Saw Internet advertisement | |||||||||
Received a link in an e-mail | |||||||||
Recommended by someone I know | |||||||||
Other | A | Anchor Answer Choice | |||||||
I was not referred to the site by anything specific | Anchor Answer Choice | ||||||||
A | Please specify how you were referred to the site. | N | Text area, no char limit | Skip Logic Group | OTS_Site Awareness | ||||
What are some of the other ways you have heard about US Mint products? (Please select all that apply) | Email updates | Y | Checkbox, one-up vertical | How Interact with Site | |||||
Mobile website | |||||||||
Text messages | Skip Logic Group | ||||||||
Mobile application or “app” | |||||||||
Google+ | |||||||||
YouTube | |||||||||
Blogs | |||||||||
Audio or podcasts | |||||||||
Regular mail | |||||||||
Telephone | |||||||||
Online advertisement | |||||||||
Print or TV advertisement | |||||||||
Other | A | ||||||||
A | What other ways you would be interested in interacting or connecting with the site? | N | Text area, no char limit | Skip Logic Group | OTS_Interact with Site | ||||
Please select the category that includes your age. | Under 18 | Y | Radio button, one-up vertical | Age | |||||
18-24 | |||||||||
25-34 | |||||||||
35-44 | |||||||||
45-54 | |||||||||
55-64 | |||||||||
65-74 | |||||||||
75+ | |||||||||
Prefer not to answer | |||||||||
What is your gender? | Female | Y | Radio button, one-up vertical | Gender | |||||
Male | |||||||||
Prefer not to answer | |||||||||
Which category includes your household income? | Under $25,000 | Y | Drop down, select one | Income | |||||
$25,000 - $49,999 | |||||||||
$50,000 - $74,999 | |||||||||
$75,000 - $99,999 | |||||||||
$100,000 - $124,999 | |||||||||
$125,000 - $149,999 | |||||||||
$150,000 or more | |||||||||
Prefer not to answer | |||||||||
If you could suggest one change to improve the U.S. Mint website, what recommendation would you make? | N | Text area, no char limit | OE_Improvements |
File Type | application/vnd.openxmlformats-officedocument.spreadsheetml.sheet |
File Modified | 0000-00-00 |
File Created | 0000-00-00 |