OMB Control No. 2127-0682
Expiration Date 04/31/2018
Distracted Driving Tracking Study
OMB Control No: 2127-0682: Fast Track Generic Clearance for the Collection of Qualitative Feedback on Agency Service Delivery for Distracted Driving Online Survey
[INTRODUCTION] Thank you for agreeing to participate in this online study. The survey will take about 17 minutes to complete. All responses are anonymous and will only be viewed in aggregate. This study is being conducted on behalf of the National Highway Traffic Safety Administration (NHTSA). Please note that an agency may not conduct or sponsor, and a person is not required to respond to, a collection of information unless it displays a current valid OMB control number. The OMB control number for this study is 2127-0682. This survey is voluntary. We will not collect any personal information that would allow anyone to identify you. Any information you do provide will be kept private to the fullest extent of the law. Send comments regarding this burden estimate or any other aspect of this collection of information, including suggestions for reducing this burden to: Information Collection Clearance Officer, National Highway Traffic Safety Administration, 1200 New Jersey Ave, S.E., Washington, DC, 20590
INTRODUCTION SCREEN – TEENSEYES SAMPLE
Thank you for participating in this study [INSERT NAME]! We have a few questions for you today. Once you have finished, you will receive 100 Points!
Please click “Start” to begin the survey.
INTRODUCTION SCREEN – OUTSIDE SAMPLE
Thank you for participating in this study! We have a few questions for you today.
Please click “Continue” to begin the survey.
ASK FOR OUTSIDE SAMPLE ONLY
What is your gender? ACCEPT ONE
Male
Female
ASK FOR OUTSIDE SAMPLE ONLY
What is your exact age?
PROGRAMMER: TERMINATE IF NOT AGE 16-34. DO NOT TERM UNTIL AFTER CLICK THROUGH QUESTIONS (AFTER S5)
Are you of Hispanic or Latino origin?
Yes
No
S3a. What is your race? Please select one or more.
White
Black or African-American
Asian
Native Hawaiian or other Pacific Islander
American Indian or Alaska Native
Other
Which classification best describes your family’s total pre-tax household income? If you are not sure, please take your best guess (or ask a family member). (Select one answer.) ACCEPT ONE
Less than $10,000
$10,000-24,999
$25,000-$34,999
$35,000-$49,999
$50,000-$74,999
$75,000-$99,999
$100,000+
Prefer not to answer
What state do you live in? DROP DOWN LIST
PROGRAMMER: TERMINATE IF NOT IN THE US.
Approximately how much time per day do you spend using your mobile phone/device (includes talking, texting, sharing pictures and videos, web applications, etc.)? ACCEPT ONE
I don’t have a mobile phone TERMINATE
Less than 30 minutes per day
30 minutes to 1 hour per day
1 hour to 2 hours per day
More than 2 hours per day
Which of the following have you done on your mobile phone/device in the past 30 days? Please check all that apply. ACCEPT MULTIPLE. RANDOMIZE
Sent a text message MUST CHECK TO CONTINUE
Took or shared pictures
Shared videos
Played music
Used a social networking site (e.g. Facebook)
Emailed
Played games
Exchanged instant messages
Surfed the internet
None of these
Do you hold a: ACCEPT ONE
Driver’s license
Learner’s permit TERMINATE
Neither TERMINATE
In general, how many times per week do you personally drive a car or other automobile? ACCEPT ONE
Less than once per week TERMINATE
Once per week
A few times per week
Every day
TRANSITION SCREEN - TEENSEYES
You have qualified to take the remainder of this survey, which should only take about 5 more minutes. When you have completed the rest of the survey we will add an additional 100 Points to your account for a total of 200 Points!
[FOR RESPONDENTS AGE 16-24] Below are some issues that relate to driving. Please indicate how personally concerned you are about teens and young adults doing these behaviors. MATRIX. RANDOMIZE. ACCEPT ONE PER ROW
[FOR RESPONDENTS AGE 25-34] Below are some issues that relate to driving. Please indicate how personally concerned you are about people doing these behaviors. MATRIX. RANDOMIZE. ACCEPT ONE PER ROW
While answering the following questions please be honest and keep in mind that your answers are strictly confidential and will only be used for research purposes.
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Not at all concerned |
Slightly concerned |
Somewhat concerned |
Moderately concerned |
Extremely concerned |
Speeding/driving too fast |
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Tailgating |
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Driving after drinking |
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Texting while driving |
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Talking on the phone while driving |
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Please indicate how often you have done the following activities on your mobile phone/device while you are driving? (Note: While you are driving means YOU are the operator of the vehicle.) MATRIX. RANDOMIZE. ACCEPT ONE PER ROW
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Never |
1-2 times |
Few times |
Many times |
Read a standard text message (SMS) |
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Composed/Sent a standard text message (SMS) |
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Read an email |
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Composed/Sent an email |
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Used a mobile phone app |
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Used a social media platform (Facebook, Twitter, etc.) |
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Used instant messaging |
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PROGRAMMER NOTE: PLEASE PROVIDE AN AGGREGATE OF THOSE RESPONDENTS ANSWERING “NEVER” FOR ALL CHOICES
In the next set of questions, we refer to “texting while driving.” In this case, please think of texting as composing, sending, or reading messages on your phone. This could be using standard SMS texting, email, instant messaging), mobile phone apps, or other social media applications on a mobile device (e.g. Facebook).
Please indicate how much you agree/disagree with the following statements. MATRIX. RANDOMIZE. ACCEPT ONE PER ROW
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Strongly Disagree |
Somewhat Disagree |
Neither agree nor disagree |
Somewhat Agree |
Strongly Agree |
People make too big a deal about texting while driving. |
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Most of my friends text while driving. |
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It is easy to text while driving and still pay attention to the road. |
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Approximately how often do you text while driving? ACCEPT ONE
Never
Rarely
Sometimes
Often
Approximately when was the last time that you texted while driving? ACCEPT ONE
In the past week *
In the past month *
In the past 2 to 3 months *
More than 3 months ago ^
Never ^
Not sure ^
PROGRAMMER: PLEASE ADD THE FOLLOWING TRACKING VARIABLES:
TEXT WHILE DRIVING (*): In the past week, In the past month, In the past 2 to 3 months
DON’T TEXT WHILE DRIVING (^): More than 3 months ago, Never, Not sure
In your experience, approximately how often would you say that your friends text while driving? ACCEPT ONE
Never
Rarely
Sometimes
Often
Approximately when was the last time that you were a passenger in a car or other automobile when one of your friends was texting while driving? ACCEPT ONE
In the past week
In the past month
In the past 2 to 3 months
More than 3 months ago
Never
Not sure
How likely are you to text while driving in the future? ACCEPT ONE
Very likely
Somewhat likely
Somewhat unlikely
Very unlikely
How confident are you that you can text and drive safely? ACCEPT ONE
Very confident
Somewhat confident
Not too confident
Not at all confident
Which of the following statements best describes how you feel about texting and driving: ACCEPT ONE
It is okay to sometimes text while you are driving.
It is okay to text when you are stopped at a stop light or in traffic but not while driving.
It is never okay to text when you are behind the wheel.
Have you recently heard, seen or read anything about the risks or consequences of texting while driving in advertising, publicity, the media, the Web or other places? ACCEPT ONE
Yes
No
Not sure
ASK Q13 IF SELECTS “YES” AT Q12. IF SELECTS “NO” OR “NOT SURE” THEN SKIP TO Q14
Did you hear, see, or read about the risks or consequences of texting while driving from these sources? (Please select all that apply) MATRIX. RANDOMIZE. ACCEPT ONE PER ROW
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Yes |
No |
TV program |
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TV ad |
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Radio program |
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Radio commercial |
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Magazine article |
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Magazine ad |
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Newspaper article |
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Newspaper ad |
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Website content/article |
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Website ad |
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Social networking site |
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Outdoor billboards or outdoor posters |
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From friends or family |
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At school/college |
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Some other place |
** |
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ASK Q13a IF SELECTS “YES” UNDER ‘SOME OTHER PLACE’ (**) AT Q13
13a. You mentioned that you heard, saw or read something about the risks or consequences of texting while driving in some other place. Where was that? OPEN-END
In the past six months, have you… MATRIX. RANDOMIZE. ACCEPT ONE PER ROW
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Yes |
No |
Had a discussion with friends about the consequences of texting while driving |
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Had a discussion with family about the consequences of texting while driving |
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Visited a website to get more information about how to prevent texting while driving |
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Have you ever heard of a website called StopTextsStopWrecks.org? ACCEPT ONE
Yes
No
Not sure
On the following screens you will be shown some public service advertisements. For each, please indicate whether you have seen or heard the ad.
PROGRAMMER: RANDOMIZE THE ORDER THAT THE RESPONDENT VIEWS THE TV, RADIO, WEB, OR BILLBOARD SECTIONS. ALSO RANDOMIZE ORDER ADS ARE SEEN WITHIN MEDIA TYPE.
INTRODUCTION FOR TV ADS:
You will now be shown 3 different video ads you may see on TV or online. Please make sure your speaker volume is turned all the way up.
Click ‘Continue’ when you are ready to view the first advertisement.
Here is the [INSERT first/second/third] ad…
[INSERT VIDEO FILE :30 “Todd”]
Have you seen this ad? ACCEPT ONE
Yes
No
Not sure
ONLY ASK AFTER 1ST TV AD
16a. Were you able to see and hear the video? ACCEPT ONE
Yes
No TERMINATE
[INSERT VIDEO FILE 2016 Project Yellow Light Ad – The Cost of Distracted Driving]
Have you seen this ad? ACCEPT ONE
Yes
No
Not sure
[INSERT Project Yellow Light Ad – Both Eyes on the Road]
18b. Have you seen this ad? ACCEPT ONE
Yes
No
Not sure
INTRODUCTION FOR RADIO ADS:
You will now be presented with 2 different radio ads. Please make sure your speaker volume is turned all the way up.
Click ‘Continue’ when you are ready to listen to the first advertisement.
Here is the [INSERT first/second/third/last] ad…
Now we will show you two different ads that you might see on an outdoor bulletin or poster. When you are ready to look at the images, please click Continue.
Here is the [INSERT first/second] ad…
[INSERT PHOTOBOARD OF OUTDOOR AD MONTAGE #1 - Makes Good People Look Bad/Better Left Unread]
Have you seen the ads above on a billboard, poster or somewhere else outdoors? ACCEPT ONE
Yes
No
Not sure
[INSERT PHOTOBOARD OF OUTDOOR AD MONTAGE #2 – Project Yellow Light (if ready)]
Have you seen the ads above on a billboard, poster or somewhere else outdoors? ACCEPT ONE
Yes
No
Not sure
On the next screen, you will see a picture of some ads that you might see online when you’re using the computer. When you are ready to look at the images, please click Continue.
[INSERT PHOTOBOARD OF BANNER IMAGES – Montage: Even Texters Hate Texters]
Have you seen an ad anywhere online that looks like the ads above? ACCEPT ONE
Yes
No
Not sure
You’re almost done. The next section has some additional background questions.
What type of mobile device do you currently use? ACCEPT ONE
Conventional mobile phone
Smartphone (mobile phone with computer-like functionality)
Not sure
Have you ever used any mobile phone technology solutions that help you disconnect from texting when you’re driving? For example, this could be an automatic away message, a feature that disconnects the phone’s texting capability while you’re driving, or other similar solutions. ACCEPT ONE
Yes
No
Not sure
What is the highest level of education that you have completed? ACCEPT ONE
8th grade or below
9th grade to 11th grade
High school graduate
Some college
Associate’s degree
Bachelor’s degree
Some postgraduate study
Graduate-school degree
Trade school
None of the above
What is your current employment status? ACCEPT ONE
Student – high school
Student - college
Employed full-time
Employed part-time
Temporarily unemployed
Do you live in the city, suburbs, or some other area? ASK FOR OUTSIDE SAMPLE ONLY. ACCEPT ONE
City
Suburbs
Some other area
THANK YOU PAGE – TEENSEYES SAMPLE
THAT’S ALL! Thanks for taking our survey! We hope you enjoyed it! Please click on the button below to have 200 Points added to your Teenseyes account for helping us on this survey. Be sure to check your email often to look for new surveys where you can earn more Points and get more cash!!
THANK YOU PAGE – OUTSIDE SAMPLE
THAT’S ALL! Thanks for taking our survey! We hope you enjoyed it! Please click on the button below to submit your survey. (NOTE: PANELISTS WILL GET REDIRECTED TO THE SAMPLE PARTNER’S HOMEPAGE, WHERE THEY ARE TOLD ABOUT THE INCENTIVE.)
NHTSA Form 1390
| File Type | application/vnd.openxmlformats-officedocument.wordprocessingml.document |
| Author | Culbreath, Walter (NHTSA) |
| File Modified | 0000-00-00 |
| File Created | 2021-01-22 |