Moderators Guide Handout - Form C

Factors in Purchasing Motorcycle Gear (Form C)

For each factor, indicate whether it is not importance, less important, neutral, important, or very important when purchasing motorcycle gear.

After indicating importance for each item, rank the 3 most important factors from 1 (most important) to 3 (third most important).

Factors in purchasing motorcycle gear	Level of importance					Rank the top three
	Not Important	Less Important	Neutral	Important	Very Important
Cost
Sales, discounts or special savings deal
Crash protection (for example, has tough/armored material)
rash avoidance (for example, helps make me more visible to other drivers)
State Law Requires It
It is DOT-Certified
Other certifications (such as CE/European ratings)
It matches the gear of another person/people in my riding group
It matches the look of my motorcycle
I like the way I look in it
Someone else likes the way I look in it
Comfort
Weather Resistance
Durability
Machine Washable
Brand/Logo
Style
Color
Customer/Expert Reviews
Personal Recommendations
Other (please specify) ______________________