All
communications about the evaluation results via these uses of the
information, including any and all Congressional testimony, will
carefully enumerate and describe any underlying limitations of the
data and ensure that evaluation results are interpreted with
appropriate care and caution. CDC acknowledges that study design
limitations decrease their capacity to draw nationally
representative conclusions about either smoking-related knowledge
and behavior or the impact of the campaign on long-term quit rates
in sub-populations. Also, per prior terms of clearance, approval of
any future tobacco-related campaign evaluations (including future
revisions of this package) will require a coordinated approach
among federal partners (including CDC, FDA, NIH, and SAMHSA) on
outcome measures and questionnaire items. Future data collection
requests related to tobacco will include a section in supporting
statement Part A describing this collaboration and what steps have
been made to harmonize data elements and outcome measures as well
as a description of steps taken to eliminate duplication of effort
across the federal government in the area of tobacco information
collection. Areas where there may be significant overlap include,
but are not limited to, cessation behavior, perceptions of health
risk, health status, etc.
Inventory as of this Action
Requested
Previously Approved
09/30/2017
24 Months From Approved
52,000
0
0
15,583
0
0
0
0
0
Information will be collected in 2015
and 2016 from smokers and nonsmokers to evaluate media campaign ads
scheduled for public release beginning in 2015. The media
activities extend a CDC-sponsored tobacco education campaign that
was initiated in 2012. Information has been collected to evaluate
previous phases of the media campaign. The current plan extends the
related evaluation effort.
On behalf of this Federal agency, I certify that
the collection of information encompassed by this request complies
with 5 CFR 1320.9 and the related provisions of 5 CFR
1320.8(b)(3).
The following is a summary of the topics, regarding
the proposed collection of information, that the certification
covers:
(i) Why the information is being collected;
(ii) Use of information;
(iii) Burden estimate;
(iv) Nature of response (voluntary, required for a
benefit, or mandatory);
(v) Nature and extent of confidentiality; and
(vi) Need to display currently valid OMB control
number;
If you are unable to certify compliance with any of
these provisions, identify the item by leaving the box unchecked
and explain the reason in the Supporting Statement.