Extended Evaluation of the National Tobacco Prevention and Control Public Education Campaign
New collection (Request for a new OMB Control Number)
No
Regular
Approved with change
09/11/2015
07/10/2015
All communications about the evaluation results via these uses of the information, including any and all Congressional testimony, will carefully enumerate and describe any underlying limitations of the data and ensure that evaluation results are interpreted with appropriate care and caution. CDC acknowledges that study design limitations decrease their capacity to draw nationally representative conclusions about either smoking-related knowledge and behavior or the impact of the campaign on long-term quit rates in sub-populations. Also, per prior terms of clearance, approval of any future tobacco-related campaign evaluations (including future revisions of this package) will require a coordinated approach among federal partners (including CDC, FDA, NIH, and SAMHSA) on outcome measures and questionnaire items. Future data collection requests related to tobacco will include a section in supporting statement Part A describing this collaboration and what steps have been made to harmonize data elements and outcome measures as well as a description of steps taken to eliminate duplication of effort across the federal government in the area of tobacco information collection. Areas where there may be significant overlap include, but are not limited to, cessation behavior, perceptions of health risk, health status, etc.
table that charts list comparision
Inventory as of this Action
Requested
Previously Approved
09/30/2017
24 Months From Approved
52,000
0
0
15,583
0
0
0
0
0
Information will be collected in 2015 and 2016 from smokers and nonsmokers to evaluate media campaign ads scheduled for public release beginning in 2015. The media activities extend a CDC-sponsored tobacco education campaign that was initiated in 2012. Information has been collected to evaluate previous phases of the media campaign. The current plan extends the related evaluation effort.
On behalf of this Federal agency, I certify that the collection of information encompassed by this request complies with 5 CFR 1320.9 and the related provisions of 5 CFR 1320.8(b)(3).
The following is a summary of the topics, regarding the proposed collection of information, that the certification covers:
(i) Why the information is being collected;
(ii) Use of information;
(iii) Burden estimate;
(iv) Nature of response (voluntary, required for a benefit, or mandatory);
(v) Nature and extent of confidentiality; and
(vi) Need to display currently valid OMB control number;
If you are unable to certify compliance with any of these provisions, identify the item by leaving the box unchecked and explain the reason in the Supporting Statement.
Smoker Survey Wave A
Att J. Source of Respondents for Each Wave of Data Collection_091015.docx
Att I-2. KnowledgePanel Email Invitation and Reminders.doc
Att G. RTI IRB Approval Notice.pdf
Smoker Survey - Wave A