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Protocol:
Debriefing interviews for the evaluation of the 2017 Commodity Flow
Survey
Sections:
Introduction
Debriefing
Questions by Topic
Wrap
Up
Introduction
Thank
you for your time today. My name is XX and I work with the United
States Census Bureau. My research team evaluates how easy or
difficult Census surveys are to complete. What works well, we keep.
When potential users, such as you, have difficulty with something, we
have an opportunity to fix it.
Before
we start, there is a form I would like you to read and sign. It
explains the purpose of today’s session and your rights as a
participant. It also informs you that we would like to record the
session to get an accurate record of your feedback. Only those of us
connected with the project will review the recording and it will be
used solely for research purposes. Your name will not be associated
with the recording or any of the other data collected during the
session.
[Hand
consent form; give time for participant to read and sign; sign own
name and date, start recording.]
Thank
you.
I
am going to give you a little background about what we will be
working on today. Today you will be helping us to evaluate the
Commodity Flow Survey.
To
do this, we will go through the survey section by section. I will
ask you a series of questions about your past experience and I would
like to get your thoughts on ways that we may be able to improve the
response process for any of the sections of the survey. There are no
right or wrong answers; we are mainly interested in your impressions
both good and bad. I did not create the survey so please feel free to
share both positive and negative reactions. The information you
provide will be useful in making sure that the survey works well for
everyone.
Do
you have any questions before we begin?
Ok
let’s get started. First, I would like to provide you with a
copy of the CFS survey that we will be reviewing.
Debriefing
Questions by Topic
*High
priority topic/section
-
Topic/Section
|
Probe/Question
|
*General
Introductory
|
What
are your overall impressions of the survey?
Do
you typically complete the survey online or via paper form?
Why?
Were
any of the sections difficult or time consuming to complete?
|
Item
A-Verification of Name and Shipping Address
Item
B-Verification of Name and Mailing Address
|
|
Item
C- Operating Status
|
In
your own words, what is this question asking?
Was
it easy or difficult to report to this item? How so?
|
Item
D: Total Number and Value of Outbound Shipments
|
How
easy or difficult was it for you to report the number of
shipments for your establishment?
How
easy or difficult was it for you to report the total value of
shipments for your establishment? If difficult, why?
|
*Item
E- Sampling Instructions
|
Hypothetical
scenario if
establishment reported <40 shipments:
For
an establishment with more than 40 shipments, the respondent
would proceed to Item E, where they are instructed to identify
a sample of shipments. Please read the instructions on this
page and let me know your initial thoughts. Anything
confusing?
If
establishment reported >40 shipments:
How
easy or difficult was it to identify a sample of shipments
using this method?
How
easy or difficult do you think this process is for an
establishment with 45 shipments?
6000?
Would
it be easier to provide data via an export from your existing
records or electronically in another format?
|
*Item
F- Shipment characteristics
|
Do
you believe that the information requested in this section
presents an accurate representation
of the commodities that leave your business?
Tell me more.
Are
there any data fields in the table for which your
establishment does not maintain the records?
If
respondent used the spreadsheet:
Tell me about your experience using the spreadsheet option to
upload your data into the survey. How easy or difficult was
this?
Hypothetical
scenario: Identify the product code for the following
shipment:
How
easy or difficult was it for you to identify the commodity
descriptions for each of the shipments you identified when
reporting to this section of the survey? Tell me more about
that.
What
address do you typically provide for the domestic destination
of shipments-physical destination of shipment or billing
invoice?
|
Item
G- Verification of Primary Industry Activity Item H-Time to
Complete Survey
Item
I- Contact information Regarding this survey?
Item
J- Remarks
|
|
*Records
|
How
does your establishment maintain the information requested in
the survey? (e.g., shipments)
Do
you have access to the information requested (e.g., shipment
details)?
Do
you have to work with other personnel/departments to get the
data requested? Please describe.
Do
you use a particular software or third party source to obtain
any of the information requested? If so, which one(s)?
|
*Privacy/Confidentiality
concerns
|
In
lieu of providing your shipment information in the survey
(Item F), would you or your company’s leadership be
willing to provide the U.S. Census Bureau with access to these
data for the time period requested? Why or why not?
Any
potential concerns or challenges with this approach?
Who
would be the one to make this decision?
Would reporting in this format be more burdensome or less
burdensome than the current format? How so?
Are
there some data you consider more sensitive than others or
that you would not wish to provide access to? If so, which?
After
reviewing all sections of the survey
Which section of the survey took you the most time to
complete? Tell me more about that.
Would
you be willing to export/transfer data from your records to
the U.S. Census Bureau? Why or why not?
|
*Data
collection
|
Would you be willing to provide data more frequently than
every five years? Why or why not?
Would you
be willing to fill out more than one week of data at a time?
Why or why not?
Does your
company prefer that individual locations report to Census? Why
or why not? How is this determined?
|
Wrap
Up
Would
your company be open to further discussions with the Census Bureau
regarding developing new methods outside of traditional surveys of
meeting reporting requirements?
Is
there anything else you would like to mention that we haven’t
talked about?
This
concludes our session. Thank you for your time and valuable feedback.
File Type | application/vnd.openxmlformats-officedocument.wordprocessingml.document |
Author | Erica L Olmsted Hawala |
File Modified | 0000-00-00 |
File Created | 2021-01-22 |