TTB Formulation Online Guidance Usability Analysis and Click Test Study (2019)

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TTB Formulation Online Guidance Usability Analysis and Click Test Study (2019)

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TTB Formula Guidance UX Study Plan

Pre-Study Questions

  • What is your job title or main area of responsibility? [Open text response]

  • How many people work for your company? [1–9; 10–99; 100–499; 500+]

  • How many formula applications would you say you have submitted to TTB? [ 0-4; 5-26; 26+]

  • What product(s) do you submit formula applications for? [Beer, Wine, Distilled Spirits - respondent may choose up to three]

  • What is the origin of the products for which you submit formulas? [Domestic, Imported, Both]



Activity – Where would people find this information on the wireframe?

  1. Getting started: You have a new wine you want to sell, and have been told it might need a formula approval. You are new to formula approval; find an overview of what formula approval is and the application process.

  1. Do I need a formula?: Find out whether a new beer you want to sell requires a formula approval.

  1. Do I need a lab sample?: Find out if you need to send TTB a bottle of your dried fruit brandy to be analyzed as part of your formula application.

  2. Limited ingredients: Find out if St. Johnswort flowers could be used to make your alcoholic beverage.

  3. FID Sheet: You are using a cloudifier you purchased from a flavor house in your vodka. See if TTB requires additional information about this ingredient as part of your application.

  4. Limited Ingredients Calc Sheet: You are using several flavors that your company bought from a flavor house in your latest beverage. Some of the flavors contain substances that can only be used in certain concentrations. Find a tool that will allow you compute the total concentration of those substances in your beverage.

  5. Spec Sheet: You are using chocolate syrup in your chocolate stout. What additional information will you need to provide about the chocolate syrup as part of your application?

  6. Hemp policy: You want to incorporate cannabis into a new beverage. Find information about TTB rules regarding cannabis.

  7. Laws: Find the regulatory document that would tell you which malt beverages no longer need to get formula approvals.

  8. Examples: Find a sample of a wine specialty formula application so you can see if you are on the right track with your own application.

  9. Prohibited ingredients: Find information about ingredients that you are not allowed to use in alcohol beverages.

  10. How to submit a sample: Find out how to send in a bottle of a wine you are importing.

  11. Contact ALFD: You haven’t found any of the information you’re looking for. How would you get help?

    • Click on the green box at the bottom of the page.

  12. Log into your FONL account: You are ready to submit your formula for approval. Find the page where you can enter your credentials and begin your submission.

  13. How FONL works videos: Find an overview of how Formulas Online works.

    • How to use Formulas Online: (video series) (NEW).

  14. Imports: Find out if there are additional rules you need to follow when bringing in a wine from a different country.

  15. Class/type: You want to make a bourbon liquor. Find TTB’s definition of a bourbon liquor so you can make sure that what you plan to make lines up with TTB rules for making this kind of drink.



Post-Activity Questions

  1. What is your general impression of the page you worked with today? [free-form response]

  2. How difficult or easy was it for you to find the information you were looking for on this page? [5 point scale: Very difficult, difficult, neither easy or difficult, easy, very easy]

  3. Was there anything you found particularly hard to find? If so, what? [free-form response]

  4. Do you have any suggestions for ways we could improve this page to make it more helpful for you?


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