CMS-10437.GenIC14_Medicare Beneficiary Consumer Survey_CoverPage

CMS-10437.GenIC14_Medicare Beneficiary Consumer Survey_CoverPage.docx

Generic Social Marketing & Consumer Testing Research (CMS-10437)

CMS-10437.GenIC14_Medicare Beneficiary Consumer Survey_CoverPage

OMB: 0938-1247

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Study Initiation Request Form


Study Title: Medicare Beneficiary Consumer Survey

Description: Mixed mode survey to assess Medicare beneficiary perceptions and experiences related to their Medicare and health insurance decisions.


Lead Researcher:

Allyssa Allen, Ph.D.

Centers for Medicare and Medicaid Services

Office of Communications

Strategic Marketing Group

Division of Research


410-786- 8436

[email protected]

Audience Characteristics:

All respondents are Medicare beneficiaries. Some may also have Medicaid. Respondents will be screened to ensure they do not [or did not] work CMS, (formerly known as the Health Care Financing Administration).

Purpose of the Study:

The main goal of the survey will be to characterize individuals that participate in Medicare, their knowledge and awareness of key benefits, and their use of various consumer tools that Medicare has provided to support their informed decision making. This data will help to identify areas for continuous quality improvement in our information dissemination and communication activities.

Methods to be Used:

Mixed mode Internet and Telephone Survey


Interviews to average 15 minutes


No compensation will be provided



Sample Size:

The total sample size per fielding of the survey is 1,200. The survey will be fielded 4 times, for a total sample size of 4,800.


Items to be Included: SG1, ING1, DG2, HSG1, ING2, ING9, ING6, ING7a,b,c, BP1, ISG1a, BG10a, ISG3a, ISG3b, ISG1b, AWG7a, BG10b, ISG1c, AWG7b, BG10c, ISG1d, AWG7c, AWG7d, BG10d, ISG1e, AWG7e, BG10e, ISG1f, ISG2, ISG6. PG9, PG7, PG6, BG3, KG7,HSG3, HSG2, IUG4, IUG21, AWG7f, ISG1g, AWG7g, BG10f, BG10g, ISG1g, BG8a, BG8a, AWG7h, BG10h, AWG2a, BG10i, BG10j, PG8, DG12, DG13, DG1, DG5, DG3, DG4, DG6, DG10

Timeline:

Data collection will begin when OMB approval is received and will be ongoing until burden hours are reached.


Estimated Burden Hours:

4,800 x.25 = 1,200 hours

For Information on this project please contact:

Allyssa Allen

Office of Communications

410-786- 8436

[email protected]


File Typeapplication/vnd.openxmlformats-officedocument.wordprocessingml.document
File TitleSocial Marketing & Consumer Testing Item Bank, OMB No. CMS 10437
SubjectOMB Clearance Package, OMB Number: CMS-10437, Social Marketing & Consumer Testing Research
AuthorCMS, OC
File Modified0000-00-00
File Created2021-01-22

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