CMS-10437.GenIC#19 CMS-10437.GenIC#19. HIM pre-group workbook uninsured

Generic Social Marketing & Consumer Testing Research (CMS-10437)

CMS-10437.GenIC#19. HIM pre-group workbook uninsured (final) 2-20-20

CMS-10437.GenIc#19 - Marketplace Consumer Persona Research

OMB: 0938-1247

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HEALTHCARE, HEALTH COVERAGE


&


THE HEALTH INSURANCE MARKETPLACE

DISCOVERY WORKBOOK







NAME ________________________________


CITY _________________________________


GROUP DATE _________________________


GROUP TIME _________________________













PRA Disclosure Statement

According to the Paperwork Reduction Act of 1995, no persons are required to respond to a collection of information unless it displays a valid OMB control number.  The valid OMB control number for this information collection is 0938-1247.  The time required to complete this information collection is estimated to average 60 minutes, including the time to review instructions, search existing data resources, gather the data needed, and complete and review the information collection.  If you have comments concerning the accuracy of the time estimate(s) or suggestions for improving this form, please write to: CMS, 7500 Security Boulevard, Attn: PRA Reports Clearance Officer, Mail Stop C4-26-05, Baltimore, Maryland 21244-1850.  Please do not send applications, claims, payments, medical records or any documents containing sensitive information to the PRA Reports Clearance Office. Please note that any correspondence not pertaining to the information collection burden approved under the associated OMB control number listed on this form will not be reviewed, forwarded, or retained. If you have questions or concerns regarding where to submit your documents, please contact Clarese Astrin at [email protected] or 410-786-5424.


INSTRUCTIONS


We’re interested in what you think, feel, and your experiences, if any, with looking at health insurance options through the Health Insurance Marketplace and/or at HealthCare.gov.

  • It will take you about an hour to complete this workbook. Please answer every question. Please don’t forget to bring the completed workbook to your session in order to participate.



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SECTION I: MY HEALTH AND MY HEALTHCARE


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  1. [PG3] In general, how important are online resources and websites, when it comes to health and healthcare information? (Circle your response)


1 2 3 4 5


Not at all Very

Important Important





  1. [MTG4] What devices do you use to get health and healthcare information? Which of those do you use most often (please check only one answer)?


Device

Use

(Check all that apply)

Use Most Often

(Check only one)

Mobile phone



Desktop computer



Laptop computer



Mobile tablet



Other: ___________________________



Other: ___________________________





3. [MTG3] Do you have a favorite health or healthcare related app or an app that you use most often? (Please record below)


________________________________________________________________________


[MTG3] Why is this your favorite app (or the app you use most often)? _____________________


________________________________________________________________________


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SECTION II: PAYING FOR HEALTHCARE

HEALTH INSURANCE VERSUS BEING UNINSURED




1. [PE13A] List the words or phrases that best describe how you feel about health insurance:

___________________________

_________________________

___________________________

_________________________



  1. [PE8] How important is having health insurance for you? (Please circle your response)


1 2 3 4 5


Not at all Very

Important Important



[ACT2B] What are the 2-3 main reasons that you rated it as you did?


____________________________________________________________


____________________________________________________________


____________________________________________________________



  1. [ING3] How long have you been without health insurance? _________________


[ING4] What are the main reasons that you currently do not have health insurance?


__________________________________________________________________


__________________________________________________________________


__________________________________________________________________

  1. [ING3]Have you ever had health insurance on your own (not as part of your parents’ policy), that you paid for yourself or got through your employer? (Circle your response)


Yes No


[ING4] If yes, why did that insurance end? _____________________________________

___________________________________________________________________



  1. [ACTG2] What is the worst thing about not having health insurance? ____________________________


_______________________________________________________________________


_______________________________________________________________________


  1. [ACTG2] What would be best thing about having health insurance? __________________________


_______________________________________________________________________


_______________________________________________________________________


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SECTION III: SHOPPING FOR HEALTH INSURANCE


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This section asks for information about whether you have looked at options for getting health insurance since being uninsured, and if so, what you did, and if not, what you might do in the future.


  1. [ISG1] Since being uninsured, have you looked for health insurance or investigated your options to buy health insurance in any way? (Circle your response)


Yes (answer Q.2) No (Go to Q. 3 on next page)


If yes, when was the last (most recent) time that you looked into health insurance options?


____________________________________________________________________________

If you have NOT shopped for health insurance in any way since being uninsured, please skip the next question and go to question 3 on the next page


  1. [ISG1] If you have looked into health insurance options, please think about your various steps and sources of information (for example, websites you went to, people you talked to, etc.) when you shopped for health insurance. Please describe all the steps you went through, from start to finish, including:

  • Initial research or information gathering

  • Finding and identifying plan options

  • Considering and evaluating plan options

Step #1

_____________________________________________________

Step #2

_____________________________________________________

Step #3

_____________________________________________________

Step #4

_____________________________________________________

Step #5

_____________________________________________________

Etc.

_____________________________________________________


_____________________________________________________



[DMG3] Did anyone help you look for health insurance plans? If so, who helped and how did they help you? If more than one person helped, who helped you the most?

_______________________________________________________________________


_______________________________________________________________________


Please answer Question 3 only if you have not shopped for health insurance. If you have investigated health insurance options, please skip Q.3 and go to page 12.


  1. [G1] If you have NOT shopped for health insurance since being insured, why not?


_______________________________________________________________________


_______________________________________________________________________


[ATG3] How do you think you would approach shopping for health insurance (or will approach it in the future)? Please think about what your various steps and sources of information would be (for example, websites you would go to, people you would talk to, etc.) when you shopped for health insurance. Please describe all the steps you think that you would go through, from start to finish, including:

  • Initial research or information gathering

  • Finding and identifying plan options

  • Considering and evaluating plan options

  • And possibly purchasing a plan

Step #1

_____________________________________________________

Step #2

_____________________________________________________

Step #3

_____________________________________________________

Step #4

_____________________________________________________

Step #5

_____________________________________________________

Etc.

_____________________________________________________


_____________________________________________________


_____________________________________________________


  1. [BG7]If you shopped for health insurance in the future, do you think that you would get help from anyone as you find, look at, and evaluate health insurance plans? If so, who would be likely to help and how would they help you? If more than one person would help, who do you think would help you the most?

_______________________________________________________________________


_______________________________________________________________________


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SECTION IV: THE HEALTH INSURANCE MARKETPLACE AND HEALTHCARE.GOV WEBSITE


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  1. [ISG2] Have you ever been to the Health Insurance Marketplace website - www.HealthCare.gov - before?

Yes _____ No _____ (skip to Question 2)



[BG5] When was the last time you went to HealthCare.gov?


_________________________________________________________________


[PG5] What do or did you expect using the HealthCare.gov website would be like. Thinking about the reasons you have visited or might visit the site, and what happens or would happen when you go to the HealthCare.gov website. What words describe what you expect to find at to the HealthCare.gov website:

___________________________

_________________________

___________________________

_________________________

___________________________

_________________________


2. You will need to go to the HealthCare.gov website on your computer, tablet, or smartphone to answer the next set of questions. This section will focus on one specific section of the website.


To answer the next set of questions, please follow these instructions:


  • While there, please “window-shop” for plans and try and identify the health plan that would work best for you from the health plans listed.


  • Then answer the questions on the following two pages about your experience.


A couple of very important notes about this task:


  • You should not establish a healthcare.gov personal account or log into your healthcare.gov account, if you already have one. You do not need to do this to see plan options in your area. We do not want you to actually select, enroll, or make any changes to your account or plan.


  • You don’t need to spend more than 20-30 minutes looking at available plans for this question (unless you want to).


  • If you don’t have internet access at home, you may want to use a public library computer.



a) [PE4] From the options you see, which health plan do you think would best meet your needs?


Plan name: ________________________________________________________


[PE4] What are the two or three reasons you think that this plan would best meet your needs?


_________________________________________________________________


_________________________________________________________________


_________________________________________________________________

  1. [ATG5] How did you feel as you were exploring this section of the website and looking for the plan that would work best for you?


__________________________ ____________________________


__________________________ ____________________________



  1. [PE11A] Overall, how would you rate how easy or difficult it was to shop for health insurance through the Health Insurance Marketplace? (Circle your response)


1 2 3 4 5

Very Very

Difficult Easy



[ACT2B] I rated it this way because: ____________________________________________


__________________________________________________________________


__________________________________________________________________


  1. [G1] Did you encounter any problems or issues as you looked at plans and tried to decide which one may be best for you? Was anything confusing or unclear? Please describe below.


__________________________________________________________________


__________________________________________________________________


__________________________________________________________________


___________________________________________________________________


__________________________________________________________________


___________________________________________________________________


Now that you’ve finished shopping for health plans, please answer the following questions.


  1. [PE12] What were your overall reactions to the “See plans and prices” section of the website - https://www.healthcare.gov/see-plans/

______________________________________________________________


_____________________________________________________________


_______________________________________________________________


  • [BG5] How would you describe the “See plans and prices” section of www.HealthCare.gov:


___________________________

_________________________

___________________________

_________________________

___________________________

_________________________



  • [K1]How did the experience of using the “See plans and prices” section of www.HealthCare.gov this time compare to your expectations and/or past experiences with the website?


_________________________________________________________________


________________________________________________________________­­­



  • [K1] Did anything about the experience surprise you? If so, please explain.


__________________________________________________________________


__________________________________________________________________



  • [PG5] The best thing(s) about the “See plans and prices” section of website is:


____________________________________________________________________


__________________________________________________________________

  • [ATG2] The worst thing(s) about the “See plans and prices” section of website is:


__________________________________________________________________


__________________________________________________________________



3. [PR5A] What could be changed to improve the website and make your overall experience using www.HealthCare.gov and shopping for health plans on it better. Be as specific as you can.


Think about things such as how the website looks, the information it contains, how it is organized, the ease of finding information, and the “tools” or search functions it contains, etc. You can also feel free to suggest new types of tools, capabilities, or information that you wish it included.


  1. ______________________________________________________________


______________________________________________________________


  1. ______________________________________________________________


______________________________________________________________


  1. ______________________________________________________________


______________________________________________________________


  1. ______________________________________________________________


______________________________________________________________


  1. ______________________________________________________________


______________________________________________________________






















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File Typeapplication/vnd.openxmlformats-officedocument.wordprocessingml.document
File TitleDISCOVERY WORKBOOK
AuthorTim Mcready
File Modified0000-00-00
File Created2021-01-12

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